TOP 50 Kpop Boy Group Brand Reputation Rankings in March 2024

On March 10, the Korean Business Research Institute released the latest top list of Kpop male idol groups for March 2024. This month, SEVENTEEN, TWS, THE BOYZ, NCT, and RIIZE emerged as the most popular Kpop male groups. Please see below for the complete list of the top 50 Kpop boy group brand reputation rankings in March 2024.

March 2024 Top 50 Kpop Boy Group Brand Reputation Rankings

Between February 9 and March 9, 2024, the Korean Business Research Institute conducted an analysis of the big data for Kpop male group brands. They analyzed a total of 48,451,344 data points, focusing on participation, media, communication, and community metrics to identify trends in consumer behavior. In comparison to the numbers from February, which totaled 53,831,342 data points, there was a decrease of 9.99%.

In March 2024, SEVENTEEN, TWS, THE BOYZ, NCT, and RIIZE achieved the highest brand reputation indexes for male group brand reputation rankings, making them the top 5 most popular groups.

TOP 5

1. SEVENTEEN

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A post shared by SEVENTEEN (@saythename_17)

Kpop male group SEVENTEEN secured the top position among the most popular groups in March 2024. The breakdown of their indices is as follows:

• Participation Index: 361,612
• Media Index: 933,686
• Communication Index: 1,039,320
• Community Index: 1,714,558

As a result, SEVENTEEN achieved a March brand reputation index of 4,049,176. Compared to the brand value of 5,896,081 in February, it fell 31.32%. Furthermore, the group’s key phrases that standing out in the keyword analysis were “OST,” “album,” and “ticketing.” Meanwhile, the top related terms were “record,” “participate,” and “release.” Notably, the group’s sentiment analysis showed an impressive 81.54% positivity rate.​

2. TWS

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A post shared by TWS (투어스) (@tws_pledis)

Newly entered in the rankings, rookie Kpop group TWS landed in the second position this month. They impressively achieved a brand reputation index of 2,835,019 this month with the following indices:

• Participation Index: 608,417
• Media Index: 786,846
• Communication Index: 852,236
• Community Index: 587,520

3. THE BOYZ

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A post shared by 더보이즈(THE BOYZ) (@official_theboyz)

Kpop group THE BOYZ, who will make a comeback this month, remained in third place this month in the rankings with the following indices:

• Participation Index: 198,102
• Media Index: 980,699
• Communication Index: 484,749
• Community Index: 1,168,481

Consequently, THE BOYZ earned a brand reputation index of 2,832,031. This reflects a decrease of 13.22% compared to the brand reputation index of 3,263,313 in February.

4. NCT

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A post shared by NCT Official Instagram (@nct)

Kpop boy group NTC rose to the fourth position this month. The group saw a positive increase of 2.55% in the brand value from the prior month with the following indices: 

• Participation Index: 70,076
• Media Index: 818,698
• Communication Index: 923,688
• Community Index: 995,198

As a result, the group’s brand reputation index increased from 2,737,828 in February to 2,807,659 in March.

5. RIIZE

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A post shared by RIIZE (@riize_official)

Rookie idol group RIIZE , set to embark on their first fan-con this year, completed the top five Kpop male groups this month. The group experienced a significant 47.32% decline in brand reputation index with the details of their indices as below:

• Participation index: 359,899
• Media index: 680,431
• Communication index: 567,761
• Community index: 633,677
• Brand reputation analysis: 2,241,767

Consequently, the rookie male group experienced a significant decline from 4,255,165 in February to 2,241,767 in March.

TOP 50

1. SEVENTEEN
2. TWS
3. THE BOYZ
4. NCT
5. RIIZE
6. EXO
7. Stray Kids
8. BtoB
9. Super Junior
10. BTS
11. ENHYPEN
12. ASTRO
13. TREASURE
14. SHINee
15. B1A4
16. MONSTA X
17. BOYNEXTDOOR
18. TXT
19. ATEEZ
20. Block B
21. Highlight
22. TVXQ
23. Wanna One
24. INFINITE
25. VIXX
26. Pentagon
27. 2PM
28. Cravity
29. WINNER
30. SF9
31. GOT7
32. F.T. Island
33. ZEROBASEONE
34. Golden Child
35. ONF
36. P1Harmony
37. Teen Top
38. Tempest
39. FANTASY BOYS
40. Withus
41. 2AM
42. Sechs Kies
43. Shinhwa
44. CIX
45. AB6IX
46. ONEUS
47. Wei
48. Up10tion
49. BAE173
50. Xdinary Heroes

Is your favorite Kpop male group included in this March’s rankings? Please drop your favorite Kpop group below!

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Source: Brikorea