Join us for an exclusive online event on July 24, where we talk about the Hallyu wave in France with KFTV (Korean French Television). Register Here.
[Wrap-Up] KFTV Journey: Bridging Korean Culture and Commerce in Europe
Arjuna Blanvillain, Chief Marketing Officer and Partner at KFTV, stands out as a dynamic force in the world of digital technologies. Born and raised in Korea, Arjuna has seamlessly blended his cultural roots with his professional expertise, making him a sought-after figure in both Korean and French business circles.
With over a decade of experience, his journey spans from innovative startups to major corporations, and even consultancy roles. His active involvement in Korean associative and entrepreneurial networks in Paris, coupled with his strong ties to the French community enamored with Korea, underscores his unique ability to bridge cultures and drive impactful collaborations.
Korean French Television (KFTV) is a streaming platform that bridges Korean and French cultures. Launched officially on March 1, 2020, KFTV was created to cater to the growing interest in Korean culture within France and to provide a dedicated space for exploring Korean entertainment and lifestyle.
KFTV aims to create a unique niche in the streaming market by offering high-quality, exclusive content and by fostering a deeper understanding and appreciation of Korean culture among French viewers. Furthermore, KFTV plans to expand its offerings and improve its user experience, making it a significant player in the audiovisual landscape connecting France and Korea.
Additionally, KFTV is also a partner of choice for Korea’s expansion in Europe, supporting Korean startups through a new platform. The platform aims to provide increased visibility for Korean startups in Europe, offering valuable support in development areas such as content creation, marketing, and sales.
By the end of 2024, KFTV aims to establish a presence in Korea, forging strong partnerships with Korean startups and institutes. This move will enhance KFTV’s ability to support Korean ventures in Europe and strengthen its role as a significant player in the audiovisual landscape connecting France and Korea
Exclusive Insights: Gain access to the latest trends in the Hallyu wave, particularly how it is shaping and evolving within France.
Strategic Knowledge: Acquire valuable knowledge on how to effectively navigate and penetrate the French market with Korean entertainment products and services.
Networking: Connect with industry leaders, experts, and fellow enthusiasts. Build relationships that could lead to future collaborations and partnerships, enhancing your influence in the Korean entertainment industry.
Market Trends: Stay ahead of the curve by learning about the current market trends in France related to K-pop, K-dramas, K-beauty, and other aspects of Hallyu.
Inspirational Stories: Hear firsthand accounts from influential figures and fans in France about their journey with Korean wave.
Interactive Q&A: Engage in dynamic Q&A sessions with panelists and speakers. This is your chance to get answers to specific questions, gain deeper insights, and clarify any doubts directly from the experts.
Global Impact: Understand the broader global impact of Hallyu and how the French experience fits into this larger picture. Learn how the Korean wave is contributing to cultural exchange and international relations.
Register today to be part of this exciting event! Don’t miss out on the opportunity to gain exclusive insights and connect with industry leaders.
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