The third season of “Squid Game,” which also marks the conclusion of the gripping story, topped Netflix’s No.1 spot in 93 countries and secured the top position in this month’s Korean drama rankings. Meanwhile, its star, Lee Jung Jae, who has captivated global audiences, led the Korean drama actor rankings for July. Discover the complete rankings for the Korean drama and actor brand reputation rankings for July 2025.
July 2025 Korean Drama and Actor Brand Reputation Rankings
Korean Drama Rankings for July 2025
The Korean Business Research Institute analyzed 61,290,920 pieces of brand big data from 20 popular dramas from June 8 to July 8, 2025. This marks a 1.80% decrease from the 62,416,418 pieces of drama brand big data recorded in June.
Based on the analysis results, “Squid Game Season 3” claimed the top spot in the Korean drama brand reputation ranking for July 2025, with a brand reputation index of 7,984,003. The gripping show, which debuted on June 27, achieved a new Netflix streaming record with 60.1 million views in its first three days. It also became the first Netflix series to debut at No. 1 in 93 countries during its premiere week.
Rounding out the top five after “Squid Game 3” were “Our Unwritten Seoul,” “Mercy for None,” “Good Boy,” and “For Eagle Brothers,” in the Korean drama brand reputation rankings for July 2025.
TOP 20 Korean Dramas
- “Squid Game 3”
- “Our Unwritten Seoul”
- “Mercy for None”
- “Good Boy”
- “For Eagle Brothers”
- “Head Over Heels”
- “Queen’s House”
- “Oh My Ghost Clients”
- “Our Movie”
- “The Haunted Palace”
- “Tastefully Yours”
- “Salon de Holmes”
- “The First Night with the Duke”
- “The Woman Who Swallowed the Sun”
- “Spring of Youth”
- “Hunter with a Scalpel”
- “Second Shot at Love”
- “Taxi Driver”
- “Good Luck!”
- “Nine Puzzles”
Korean Drama Actor Rankings for July 2025
Meanwhile, for Korean drama actors, the institute analyzed 80,716,732 pieces of brand big data for 50 actors starring in dramas aired from June 10 to July 10, 2025. This shows a 4.35% increase from the 77,349,810 pieces recorded in the previous month.
Lee Jung Jae, known for his role as Seong Gi-hun (Player 456) in “Squid Game,” ranked first in the Korean drama brand reputation rankings for July. He achieved a brand reputation index of 4,570,622 for this month.
Rounding out the top five in the Korean drama actor brand reputation rankings for July 2025 were Choo Young Woo, Lee Byung Hun, Park Bo Gum, and Park Bo Young.
Choo Young-woo, known for his roles in “Mercy for None” and “Head Over Heels,” claimed second place with a brand reputation index of 3,564,383.
Lee Byung-hun, known as the Squid Game’s Frontman, took third place with a brand reputation index of 3,564,274.
Park Bo-gum, who captivated audiences as a former boxer-turned-police officer in “Good Boy,” secured fourth place with a brand reputation index of 3,402,622.
Park Bo-young, praised for her dual roles in “Our Unwritten Seoul,” completed the top five rankings, achieving a brand reputation index of 3,295,979.
TOP 50 Korean Drama Actors
- Lee Jung Jae
- Choo Young Woo
- Lee Byung Hun
- Park Bo Gum
- Park Bo Young
- So Ji Sub
- Gong Myung
- Namkoong Min
- Park Gyu Young
- Seo Hyun
- Jeon Yeo Been
- Yook Sung Jae
- Lee Sang Yi
- Joy Hyun
- Lee Seol
- Yim Siwan
- Jo Yu Ri
- Kim So Hyun
- Ahn Jae Wook
- Kim Ji Yeon (WJSN Bona)
- Park Sung Hoon
- Lee Jun Hyuk
- Uhm Ji Won
- Ok Taecyeon
- Kang Ha Neul
- Jung Kyung Ho
- Seoh In Ah
- Kim Ji Hoon
- Heo Seong Tae
- Ryu Kyung Soo
- Cha Seung Won
- Kim Dong Wan
- Wi Ha Joon
- Cha Hak Yeon
- Yang Dong Geun
- Cha Kang Yoon
- Oh Chang Seok
- Park Ju Hyun
- Huh Joon Ho
- Lee Beom Soo
- Kang Ae Sim
- Won Mi Kyung
- Seo Hyeon Woo
- Hahm Eun Jung
- Jang Shin Young
- Roh Jae Won
- Jo Yoon Hee
- Park Yong Woo
- Park Ji Hu
- Kang Hoon
Is your latest favorite Korean drama—or favorite actor—on the list? Share your thoughts about this month’s rankings in the comments below!
Also, check out other brand reputation rankings for July 2025, here.
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