Stray Kids are back with their highly anticipated fourth full-length album, “KARMA”. To celebrate this occasion, Spotify has teamed up with the group to unveil Spotify STAYdium. This immersive fan experience honors both the album’s themes and the unwavering support of STAY.
Opening in Seoul and Jakarta from August 22–25, and arriving in Tokyo from August 23–27, the STAYdium is an interactive journey through Stray Kids’ evolution, celebrating the grit, growth, and destiny that define “KARMA”.
Though the lights started to dim in Seoul and Jakarta, the impact remains alive online. Fans continue to share their reflections, photos, and favorite moments from the event. This wave of excitement has made the ongoing STAYdium in Tokyo even more buzzed about.
Inside the Spotify STAYdium: A Journey Through “KARMA” with Stray Kids
At the center of the experience was the “KARMA” Track, a curated exhibition that retraced Stray Kids’ evolution from rookies to global superstars. The display spotlighted Stray Kids’ most iconic performances, unforgettable moments with STAY, and key milestones achieved on Spotify.
Additionally, visitors found themselves immersed in a series of interactive zones that captured the essence of the new album.
By taking part in mini-missions, fans can unlock exclusive merchandise, uncover hidden messages left by the members, and stumble upon album Easter eggs cleverly tucked into the space. Spotify STAYdium pay a close attention to each detail to give fans the sense of stepping directly into the world of “KARMA,” blurring the lines between Stray Kids’ music, their story, and the community that surrounds them.
“Our fans are the reason for our destiny. We’re also so thankful for Spotify, who has supported us since our rookie year. Partnering with Spotify to bring Spotify STAYdium to life feels like we’ve come full circle. This space celebrates all that we’ve built together with STAY, and we hope they feel our love in every moment.”
Stray Kids.
Fans Take the Experience Online
When the doors closed each evening, the experience spilled onto social media.
On TikTok, clips of fans exploring the Jakarta STAYdium quickly went viral. One video from SpotifyID captured the excitement and prompted comments like “best day ever with Stray Kids 🖤.”
@josephinetheaa STAY jangan lupa dateng ke event Staydium nya @SpotifyID ! dari tanggal 22-25 agustus di PIM 3 City Hall yaaa! #straykids #skzstay #SpotifyVIP #SpotifySTAYdium #kpop ♬ CEREMONY – Stray Kids
Meanwhile, Instagram feeds filled with photos of fans proudly posing with their exclusive merch. Spotify Korea’s teaser post, shared weeks earlier, continued to draw comments and likes—amassing over 200,000 likes and more than 2,000 fan reactions.
X, too, became a hub for shared memories. Hashtags like #STAYdiumExperience and #KARMAWithSKZ trended as fans shared snapshots of their quiz results. Fans also displayed their personalized digital cards and reflected on the moments that made the event more memorable. Even after the pop-ups closed each day, the conversation kept the spirit of STAYdium alive across borders.
Spotify’s Ongoing Gift to STAY
While the physical installations are temporary, Spotify ensures that fans around the world can still take part in the celebration.
Fans can join the limited-time event “STAYdium Champions Quiz” on the “This Is Stray Kids” playlist. The “STAYdium Champions Quiz” offers fans a playful way to connect with the group’s new era. By answering a series of rapid-fire questions inspired by KARMA’s themes, each fan is matched with a Stray Kids member and rewarded with a personalized digital card that can be shared online.
Special for Spotify Premium users, the experience goes a step further. They can unlock an exclusive video message from their matched member. This digital continuation extends the sense of community far beyond Seoul, Jakarta, and Tokyo, allowing fans everywhere to feel included in Stray Kids’ “KARMA” celebrations.
“Stray Kids’ journey has been nothing short of phenomenal, and the bond they’ve built with STAY proves their artistry and hard work. With Spotify STAYdium, we wanted to create a space where fans can step into their story and feel their energy in a truly immersive way. We are proud to provide the ultimate platform for fans to be part of Stray Kids’ exciting new chapter with KARMA.”
Gautam Talwar, Spotify’s General Manager of Asia Pacific.
As the “KARMA” era continues, the STAYdium stands as a reminder that Stray Kids’ journey is inseparable from the endless support of their fans. Even after the physical installations have disappeared, the memories created will continue to resonate in both music and community.
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spotify premium users only 😭😭😭