K-pop girl group IVE claimed the top spot on the K-pop idol group brand reputation rankings for September 2025, exceeding the industry giants BLACKPINK and BTS. At the same time, Stray Kids entered the top five list with an impressive increase in their brand reputation, achieving a 58.04% increase in their brand reputation index this month. Explore the full top 50 rankings to discover the current leaders shaping the K-pop world today.
September 2025 TOP 50 K-Pop Idol Group Brand Reputation Rankings
The Korean Business Research Institute collected 75,966,777 pieces of brand-related big data for K-pop idol groups from August 18 to September 18, 2025. This figure represents a 6.26% decrease from the 81,038,147 pieces gathered in August. Based on their analysis, the top five K-pop groups dominating the rankings were IVE, BLACKPINK, BTS, SEVENTEEN, and Stray Kids.
TOP 5
1. IVE
The six-member group, IVE, claimed the top spot in K-pop idol group brand reputation rankings for September 2025. They achieved a brand reputation index of 5,494,386, marking a 5.79% increase from the previous month.
Their successful fourth mini-album release, “IVE SECRET,” and the hit title track, “XOXZ,” earned strong media coverage (1,270,574) and fan engagement (1,533,702).
Link analysis revealed high scores for related phrases such as “sophisticated,” “high quality,” and “firm.” Keyword analysis highlighted terms such as “Secret,” “XOXZ,” and “Blink.” Positive sentiment represented an impressive 93.197% of evaluations.
In addition to leading the K-pop idol group rankings, the group also claimed the top spot in this month’s K-pop girl group rankings.
2. BLACKPINK
BLACKPINK slipped to second place this month. Their brand reputation index declined by 30.68% from 6,943,448 in August to 4,813,295. Despite this decrease, their community index remained very strong at 2,227,848, indicating a consistent and engaged fan base.
Their communication index (2,029,216) remained high, showing continued lively conversations. BLACKPINK’s world tour “Deadline” and fan loyalty nonetheless keep them within the top tier.
#BLACKPINK WORLD TOUR <DEADLINE> SHOWS ADDED#블랙핑크 #WORLDTOUR #DEADLINE #SINGAPORE #HONGKONG #YG pic.twitter.com/aES6zFua4L
— BLACKPINKOFFICIAL (@BLACKPINK) September 19, 2025
3. BTS
BTS dropped to third place this September, and their brand reputation index dropped by 30.7%, falling from 6,169,542 in August to 4,275,545 in September. This decline reflects their limited group activities lately. The group is currently preparing for a new album and a world tour. Their highly anticipated comeback is scheduled for 2026.
4. SEVENTEEN
SEVENTEEN climbed to fourth place this month with a brand reputation index that increased slightly by 1.60%. Their index rose from 3,485,787 in August to 3,541,721 in September. This maintained their solid presence in the top five.
Additionally, Seventeen’s members, Woozi and Hoshi, completed their first unit fan concert tour before they enlisted in the military this month. As a result, SEVENTEEN continues to engage their dedicated fanbase.
[17'S] 잘 다녀와 pic.twitter.com/cTtKyUqaLO
— 세븐틴(SEVENTEEN) (@pledis_17) September 17, 2025
5. Stray Kids
Stray Kids’ brand reputation soared 58.04%, rising from 1,717,045 in August to 2,713,637 in September. Their “dominATE” world tour likely contributed to this surge.
The tour began on August 24, 2024, with 54 stops in 34 regions across Asia, Australia, North America, South America, and Europe. They completed their world tour in Rome on July 30, 2025.
Stray Kids excite their fans, known as STAY, with upcoming encore shows. These will take place at Incheon Asiad Main Stadium on October 18 and 19, 2025, under the name “celebrATE.”
Another factor that likely contributed to their rise in popularity is their new studio album, KARMA, released on August 22, 2025. The album has generated significant buzz and attention from fans and critics alike.
TOP 50
See the top 50 K-pop idol group brand reputation rankings for September 2025 below.
- IVE
- BLACKPINK
- BTS
- SEVENTEEN
- Stray Kids
- Red Velvet
- TWICE
- BIGBANG
- ZEROBASEONE
- RIIZE
- aespa
- EXO
- SHINee
- ILLIT
- MONSTA X
- ENHYPEN
- Oh My Girl
- Izna
- Super Junior
- KiiiKiii
- TREASURE
- BtoB
- ASTRO
- Wanna One
- THE BOYZ
- fromis_9
- WINNER
- LE SSERAFIM
- H1-Key
- NCT
- WOOAH
- ATEEZ
- i-dle
- MAMAMOO
- TWS
- AHOF
- HIGHLIGHT
- Apink
- TVXQ
- Cignature
- Kep1er
- BABYMONSTER
- Hearts2Hearts
- FIFTY FIFTY
- KATSEYE
- tripleS
- STAYC
- BOYNEXTDOOR
- NMIXX
- Infinite
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