The iconic Korean instant noodle, Jin Ramen, is now officially halal-certified and available on shelves across Indonesia. Otoki, formerly known as Ottogi, a South Korean food giant, is making a big move. It’s expanding Jin Ramen into one of the world’s biggest noodle markets—Indonesia—with halal certification. Fans and K-food lovers worldwide are thrilled about it. Ready to learn where to buy it, why it matters, and how fans everywhere are driving this cultural wave? Read on.
Halal-Certified Jin Ramen: Fans, Flavor, and the Future of K-Food
Can a bowl of ramen connect faith, fandom, and flavor? Yes! When K-food meets halal values and the world’s biggest fandom joins the table, something special happens.
Otoki has officially launched its halal-certified Jin Ramen in Indonesia, turning a favorite Korean comfort food into a story of inclusion and unity. This also marks a major step for K-food in Southeast Asia.
This move is not just about taste—it’s about connecting with millions of fans and consumers who want both quality and cultural respect.
What “Halal” Really Means?
Halal means “permissible” in Arabic. For food, it means everything—from ingredients to processing, packaging, and supply chains. All must adhere to Islamic rules, which include abstaining from pork, alcohol, and cross-contamination during production.
In Indonesia, many food products are required to be halal-certified. It’s required by Law No. 33/2014 on Halal Product Assurance. The certification process involves inspections, documentation, and approval from the Majelis Ulama Indonesia (MUI). The halal mark is a trusted badge of safety, quality, and compliance.
While halal food is primarily consumed by Muslims, many non-Muslim consumers also choose it for ethical, hygienic, or cultural comfort reasons. In general, halal isn’t just about faith—it’s also about trust, cleanliness, and inclusivity.
So, when you pick up halal-certified Jin Ramen in Indonesia, it’s not just a label. It’s a promise of care, respect, inclusion, and quality for everyone.
Halal-Certified Jin Ramen in Indonesia
Why Indonesia’s Halal Market Is a Strategic Hub?
Indonesia is more than just a big market—it’s home to the world’s largest Muslim population, a cultural hub where halal truly matters. Indonesia’s halal economy is growing fast.
With over 230 million Muslims, the government now requires halal certification for many products. This makes Indonesia a key destination for any global brand seeking success in halal markets.
The country is also the second-largest instant noodle market globally after China and Hong Kong. Otoki’s decision to secure halal certification shows deep respect and understanding of local needs. It shows K-food adapting—not just exporting.
Otoki has made a smart move by entering Indonesia’s fast-growing instant noodle market, which consumes around 14.7 billion servings each year. In terms of value, the Indonesian instant noodles market is expected to grow to $10.80 billion by 2032.
For Otoki, this entry opens the door to millions of potential customers who prioritize halal products. It strategically positions the brand in a market where demand is both vast and growing.
Citing from the Korea Herald, an Otoki official stated,
“Indonesia is a very important market strategically for global business. We will simultaneously provide the taste and quality of Otoki Ramen through Halal-certified Jin Ramen and Cheese Ramen, and strengthen communication with local consumers by utilizing various distribution channels to quickly establish the market.”
What Makes Indonesian Halal Certification Special?
Jin Ramen halal isn’t just another product—it’s a symbol of cultural exchange. The halal certification process in Indonesia is not a simple checkmark. It’s strict and comprehensive.
This process involves several steps, including checking raw materials, production, and packaging, conducting audits, and reviewing compliance with import permits. This official certification builds trust among consumers who value halal authenticity and cultural respect in their food.
In some countries, halal certification is optional or handled by private institutions. But in Indonesia, the system is rigorous. Local authorities oversee every stage, from raw materials to logistics. This gives tremendous credibility to Indonesia’s halal label.
Otoki’s Jin Ramen secured halal certification from the Indonesian Ulama Council (MUI) in December 2024. It then received its import license in August 2025 and officially entered the market in November 2025.
Otoki’s halal certification shows its commitment to quality and respect for Indonesia’s culture. It also helps to establish lasting trust with consumers.
Halal Certification Expands Market Reach Beyond Indonesia
Brands like Otoki aim for global recognition, not just local approval. Halal certification in Indonesia opens doors to Muslim-majority markets across Southeast Asia and the Global South.
By combining Jin’s influence with MUI halal certification, Otoki created a model of empathy-driven branding that authentically reaches Muslim consumers beyond Indonesia’s borders.
This approach shows that understanding local needs is just as important as perfecting the taste. The credibility of halal certification gives Otoki a solid foundation to grow in diverse markets and build trust with consumers who share similar values and dietary needs.
From Fandom to Global Influence
In 2022, Jin from BTS became the new brand ambassador for Jin Ramen. The campaign quickly went viral, causing the noodles to sell out in just a few days. Fans were so excited that it turned into a movement.
Muslim and non-Muslim ARMY fans and consumers with dietary preferences soon requested halal options so they could enjoy them too. Their voices were heard. Three years later, that dream became reality. Otoki launched halal-certified Jin Ramen in Indonesia.
What started as a fun campaign grew into a global example of how listening to fans can create real change. The launch of halal-certified Jin Ramen in Indonesia shows how fans are shaping the future of K-food.
If you’re a K-pop fan and a BTS fan specifically, you know how powerful fan voices can be. When you share unboxing videos, reviews, or tasting reactions, you help create real market demand. Just as Muslim fans’ requests led to this halal-certified version, your engagement shows what truly matters to your community.
Otoki learns directly from your feedback—refining recipes, packaging, and marketing to match cultural needs. Your support sends a clear message: brands must respect diversity to grow. The demand for halal products isn’t limited to Indonesia—it’s rising among Muslim fans worldwide. This growth proves halal food can unite cultures while expanding global markets.
Jin Ramen is more than food. It’s a bridge between cultures. Otoki’s entry into Indonesia shows K-food can thrive globally while promoting understanding and progress.
As a fan, you’re more than just a customer—you’re an agent of change. The “Jinjja Love, Jin Ramen” campaign featuring Jin celebrates that very connection. It’s more than a marketing push; it’s about building a community that shares flavor and faith.
Where to Buy Halal Jin Ramen in Indonesia?
You can find halal-certified Jin Ramen at major supermarkets in Indonesia, like Ranch Market and Farmers Market. They’re also available on online platforms such as Shopee and TikTok Shop.
The ramen is available in new packaging with a very special gift hidden inside. It offers mild and spicy flavors to suit every palate. Otoki is also introducing halal-certified Cheese Ramen, expanding its presence and giving fans more to love.
Here’s what fans are saying online about the launch of halal-certified Jin Ramen:
- “Launch in India too, please!”
- “Yessss, now I can eat more!”
- “Blessings for success. 💜💜💜”
- “Launch in Pakistan, I wish.”
- “You can also buy it in Poland; I already have it, but haven’t tried it yet. 🥰”
- “Found the halal one in Singapore and love the taste!!! Been stocking up 😍”
- “Need it in the EU as well.”
Their excitement shows how something as simple as ramen can bring the world a little closer.
A Taste That Connects Us All
The launch of halal-certified Jin Ramen in Indonesia marks a new era for Otoki and K-food. This is part of a broader movement—K-food is going global, and fans are leading the way. From Indonesia to the U.S., K-food is winning hearts through shared experiences.
When choosing brands that respect your culture and voice, you’re helping shape the future of K-food. With Jin’s friendly smile on the package, it’s hard not to fall in love.
For ramen lovers and BTS fans, this is the perfect moment to savor Otoki’s quality with deeper meaning.
As you savor your next bowl, remember—you’re part of a big story that celebrates unity, respect, and love in every bite.
So, have you tried Jin Ramen yet? We’d love to hear what you think!
In the meantime, enjoy watching Jin bring his charm to the Jin Ramen promos below
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