The Seoul Metropolitan Government appointed K-pop rookie girl group KiiiKiii as the first ambassador to represent its Seoul Color campaign in 2026. This announcement comes ahead of KiiiKiii’s 2026 comeback with their new mini album, “Delulu Pack.” Learn more about this exciting news.
KiiiKiii 2026 Comeback: Seoul Color Ambassador, New Album “Delulu Pack“
KiiiKiii debuted in March 2025 with their EP “Uncut Gem” and “I Do Me,” which became the group’s breakthrough hit. In less than a year, they’ve won 13 awards, including 7 Rookie Awards. This is an outstanding number for a new group that had just made its debut less than a year ago.
A few days before their first comeback with the EP “Delulu Pack” and title track “404 (New Era),” Starship girl group KiiiKiii was chosen as the first Seoul Color ambassador for the 2026 campaign, “Morning Yellow.”
Outside of music, KiiiKiii has worked with many brands in beauty, fashion, food, and finance, including WEGO (promotional model for the 2026 Spring season at the Japanese lifestyle culture store), KakaoBank-Mini (a product service focused on teens), Thursday Island (urban vintage closing), and more.
This extensive brand visibility and cultural reach positioned them as ideal candidates for Seoul’s “2026 Seoul Color” campaign.
2026 Seoul Color “Morning Yellow” Campaign
Each year, Seoul chooses a color that reflects the city’s mood. Sky Coral was chosen as the city’s color in 2024, and Green Aurora in 2025.
According to a survey of 1,416 people conducted last year, the color chosen to represent Seoul in 2026 is Morning Yellow, a soft shade inspired by the sunrise, which symbolizes vitality and quiet hope.
The Seoul Metropolitan Government officials selected KiiiKiii as the ambassadors of the 2026 Seoul Color for their bright, lively image and youthful energy. The campaign will also promote the Seoul Light attraction at night. A lighting display at major landmarks that will show Seoul’s vibrant image
Aligning with Morning Yellow’s energy, the group members (Leesol, Sui, Jiyu, Haum, and Kya) will represent the 2026 Seoul Color – Morning Yellow campaign. KiiiKiii’s promotional images and videos for this project were shot at N Seoul Tower, the bridges of Cheonggyecheon, and Dongdaemun Design Plaza (a UNESCO-recognized architectural landmark).
They will highlight their artistic excellence and powerful resonance with global audiences.
About their appointment as the ambassadors of the Seoul Color campaign, KiiiKiii members said,
“We are delighted and honored to be appointed as ‘Seoul Color’ ambassadors, which colors Seoul. Thanks to everyone who loves KiiiKiii and our music, including TiiiKiii, the official fan club, we believe we can take on this meaningful role.”
They added,
“As ambassadors for ‘Seoul Color,’ we will introduce the program through various activities and spread a positive influence on people. Additionally, as this year’s ‘Seoul Color’ is ‘Morning Yellow,’ which embodies the energy of the sunrise, we will bring our energy through our upcoming comeback. We kindly ask for your anticipation and support.”
The promotional videos and photos for 2026 Seoul Color will be available on their social media and the city’s social media, reaching fans in Seoul and beyond. With their appointment as the 2026 Seoul Color ambassadors, the group is stepping into a role that connects music, culture, and the city itself.
KiiiKiii 2026 Comeback: New Album “Delulu Pack”
KiiiKiii’s first comeback with their second mini album, “Delulu Pack,” and title track, “404 (New Era),” is set to be released on January 26, 2026, at 6.p.m (KST).
The track reinterprets the internet error code, “404 Not Found,” as a metaphor for artistic freedom and self-discovery. The teaser video backs this concept by showing the personal journeys of KiiiKiii members from childhood dreams to their present identities as performers, emphasizing how their New Year’s wish for 2026 connects to their lifelong dream of becoming divas, while positioning themselves as free individuals unbound by fixed systems and solidifying their unique identity.
Connecting Creativity and Community
The Seoul Color partnership grants KiiiKiii a cultural ambassador role, showing Seoul’s investment in creative talent while offering both the group and the city strategic visibility.
Their upcoming album, “404 (New Era),” shows an evolution for the group. Starship Entertainment hasn’t revealed much about the sound, but early teasers hint at a more grown-up, experimental direction than their debut work.
Together, combining their proven industry success with this high-profile civic partnership, these achievements position KiiiKiii among Korea’s leading girl groups heading into the latter half of 2026.
What do you think about KiiiKiii’s journey so far as a rookie group? Please share your opinions and predictions for their upcoming album and Seoul Color campaign in the comments below.
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