The Korean Business Research Institute has revealed the newest rankings for drama actor brand reputation based on extensive data analysis in October 2023. Han Ji Min secured the 1st spot, followed by Lee Yoo Bi in 2nd place and Jo Bo Ah in 3rd place. Discover the top 50 Korean drama actor brand reputation rankings in October 2023, highlighting the most popular Korean actors and actresses.
October 2023 Top Korean Drama Actor Brand Reputation Rankings
The Korean Business Research Institute The Korean Business Research Institute analyzed data from 50 actors in dramas aired between September 12 and October 12, 2023. The data, showing 38,067,702, decreased by 30.63% from last September’s 54,872,747.
The institute analyzed consumer behavior data using an algorithm to generate the index. Moreover, they considered consumer participation, media volume, traffic volume, and community volume in creating a brand reputation index. Considering these aspects, the institute compiled the October rankings based on each actor’s brand reputation index.
As a result, Han Ji Min, Lee Yoo Bi, Jo Bo Ah, Lee Min Ki, and Hwang Jung Eum emerged as the top five Korean drama actors of the month, solidifying their positions as leaders in the industry.
Top 5 Korean Drama Actors
1. Han Ji Min
In the October 2023 brand reputation analysis, Han Ji Min emerged as the top-ranking drama actor. She achieved outstanding scores in the participation index of 423,938, media index of 390,733, communication index of 695,919, and community index of 749,314, solidifying her position as a beloved and influential figure in the entertainment world.
Han Ji Min’s drama “Behind Your Touch” caught consumers’ attention and contributed to her high ranking. In the keyword analysis, terms like “Joyful and happy,” “Bong Ye Bun,” “Lee Min Ki,” and “Behind Your Touch” were prominently associated with her. Furthermore, the positive-negative ratio analysis revealed a highly positive rate of 83.42%.
2 Lee Yoo Bi
In October, Lee Yoo Bi shone with a participation index of 644,144, a media index of 599,227, a communication index of 439,078, and a community index of 443,673. Consequently, she earned a brand reputation index of 2,126,121 this month. The actress made a highly-anticipated return as the lead in “The Escape of the Seven,” captivating audiences with her performance. In the drama, she portrayed Han Mo Ne, a talented campus star. Before this role, Lee Yoo Bi also had a successful leading role in the drama “A Poem a Day” in 2018.
3. Jo Bo Ah
Jo Bo Ah excelled in the October rankings, achieving outstanding scores in participation at 317,760, media at 289,575, communication at 354,795, and community at 766,607. These exceptional scores contributed to her impressive brand reputation score of 1,728,737 for October. Throughout the month, Jo Bo Ah captivated audiences with her portrayal of the endearing Lee Hong Jo and the tragic Aeng Cho from her previous life in Korean drama “Destined With You.” Her seamless transition between emotional rollercoasters captured the hearts of viewers.
4. Lee Min Ki
This month, Lee Min Ki achieved impressive results with a participation index of 315,830, a media index of 296,525, a communication index of 426,951, and a community index of 540,939. As a result, his brand reputation index for October reached 1,580,244. Lee Min Ki’s recent drama series “Behind Your Touch,” in which he starred alongside Han Ji Min, concluded its run as the most talked-about drama during its final week.
5. Hwang Jung Eum
After a 3-year hiatus, Hwang Jung Eum returned in “The Escape of the Seven” and achieved impressive results. With a participation index of 370,913, a media index of 346,203, a communication index of 332,646, and a community index of 472,503, her brand reputation index soared to 1,522,265. In the drama, Hwang Jung Eum portrayed a charismatic and daring head of a drama production company, Geum Ra Hee, captivated the audience with her powerful performance.
Top 50 Korean Drama Actors
- Han Ji Min
- Lee Yoo Bi
- Jo Bo Ah
- Lee Min Ki
- Hwang Jung Eum
- Lee Yoo Mi
- Yoon Kye Sang
- Rowoon
- Kim So Hyun
- Lee Sang Yeob
- Ryeoun
- Hwang Min Hyun
- Lee Joon Gi
- Um Ki Joon
- Uee
- Ha Jun
- Yuna
- Park Sung Hoon
- Lee Joon
- Shin Se Kyung
- Yura
- EXO Suho
- Kim Jung Eun
- Choi Hyun Wook
- Jang Dong Gun
- Seol In Ah
- Shin Eun Kyung
- Shin Eun Soo
- Ong Seong Wu
- Kim So Hye
- Kim Ok Bin
- Kim Shin Rok
- Kim Jin Woo
- Kang Yul
- Lee Si Woo
- Nam Sang Ji
- Han Ji Wan
- Joo Min Kyung
- Byeon Woo Seok
- Go Joo Won
- Jung Woo Yeon (Hyoyoung)
- Kim Hae Sook
- Ra Mi Ran
- Uhm Ji Won
- Seo Ji Hoon
- Yun JI On
- Son Seong Yoon
- Yoon Mi Ra
- Lee Jong Hyeok
- Lee Jong Won
Did your favorite Korean drama actor reach the top 50 this month? Please share with us in the comments below.
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