Another Season of Heaven or Hell? Behind (G)I-DLE Contract Renewal with CUBE

Have you heard? (G)I-DLE has officially secured contract renewal with the agency, CUBE Entertainment. While it’s been a salvation for all the thrilling yet nerve-wracking journey for the fans, especially with all the speculations, the news now becomes a major topic of discussion: will (G)I-DLE’s contract renewal with CUBE Entertainment turn into another season of heaven or hell for the group? Join our discussion below and let us know what you think.

Rumors Ending: (G)I-DLE Secures Contract Renewal with CUBE Entertainment Agency

As the end of (G)I-DLE and its exclusive contract with CUBE Entertainment agency approached, rumors of potential disbandment previously circulated on social media and news outlets. These rumors especially centered around Soyeon, who had reportedly been considering leaving the agency.

After being together for seven years with numerous brilliant hits, fans had all the reason in the world to feel concerned. Fears and worries that (G)I-DLE might continue promoting without its brain, Soyeon, or—worse—potentially disband started escalating within Kpop communities.

And yet, it was really unexpected that at the 2024 Melon Music Awards (MMA), held on November 30, Soyeon and the other members of (G)I-DLE confirmed that not only was Soyeon renewing her contract with CUBE, but the entire group had made the decision to stay together for the long haul.

During their acceptance speech for the prestigious “Record of the Year” award, Soyeon took the mic and addressed the rumors head-on. While standing on the MMA stage with her members, she reassured her fans that they did not need to worry at all.

“There have been many articles about my contract expiring, which led to rumors that (G)I-DLE would disband. But I can tell you that not just me but all five of us have renewed our contracts.

Whether it’s next year or the year after, the five of us will be together for the rest of our lives, so please don’t worry. We will repay everyone with good music next year.”

(G)I-DLE Soyeon.

The heartfelt message was followed by emotional words from other members. Miyeon, overcome with emotion, thanked their fans, and Minnie, tearfully expressing gratitude, mentioned how meaningful the award was, given that the group had produced their latest album themselves.

#GIDLE 2024 MMA Record of the Year (full speech translated) 🏆 pic.twitter.com/b7DZlJsmbk

— 연이사자 (@2YEONZIP) November 30, 2024

Another Season of Heaven or Hell?

So, will this contract renewal with CUBE Entertainment agency become another season of heaven or hell for (G)I-DLE?

When Soyeon of (G)I-DLE announced at the 2024 Melon Music Awards (MMA), fans couldn’t hold back their emotions. After months of speculation, especially regarding Soyeon’s potential departure, this announcement became a refreshing oasis in what has been a depressing desert.

And yet, it doesn’t mean that this moment has been full of joy, though. Indeed, some fans rejoiced that (G)I-DLE will continue together, especially after their monumental win for “Record of the Year.” However, others still felt frustrated about the decision.

After all, we all know how the Kpop community believes that CUBE Entertainment agency has been mismanaging (G)I-DLE. For a long time, CUBE reportedly had no sufficient capability to manage and handle an artist as big as (G)I-DLE. And despite (G)I-DLE’s massive success in reviving the agency, they haven’t always received the recognition they deserve.

That is why fans believe that (G)I-DLE contract renewal was pure luck for the agency, CUBE. And so, after CUBE confirmed the contract renewal, fans strongly demand that the agency treat the group better.

But what do you think? Will this contract renewal take the group to brighter paths? Or will this decision cost them a doomed future instead?

For now, it might be a season of joy for (G)I-DLE, but it seems that fans still get their guards up, hoping that (G)I-DLE’s future truly brings the recognition they’ve worked so hard for.

Will it be heaven or hell? Only time will tell.

but why did it feel like this is the last mma for Gidle 🥺
they slayed so hard but i can’t shake that feeling 🤧#mma2024pic.twitter.com/IbvEqZBh6j

— elena ☕︎︎ 🇵🇸 (@wouldrecommend_) November 30, 2024

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Source: Star News.