April 2023 Korean Advertisement Model Brand Reputation Rankings

The Korean Business Research Institute has revealed April’s most popular advertisement models in South Korea. Find below the top 50 Korean advertisement model brand reputation rankings for April 2023.

Table of Contents

NewJeans Continues to Lead the Korean Advertisement Model Brand Reputation Rankings in April 2023

The Korean Business Research Institute has collected and analyzed 26,432,588 advertisement model brand big data from March 13 to April 13, 2023. However, compared to 22,862,336 advertising model brand big data in March, it increased by 15.62 percent.

As a result, rookie girl group NewJeans stayed strong at No. 1 on the list, followed by trot singer Lim Young Woong, BLACKPINK, BTS, and IVE in the top five.

Top 30 most popular Korean advertisement models in January, March, April 2023. | Brikorea

Kpop girl group NewJeans remained on the top spot this month with a brand value of 2,256,007. The girl group has topped the list for the third consecutive month, and the group’s brand value has increased by 33.06 percent since last month.

In the keyword analysis, the rookie girl group’s popular phrases were “Coca-Cola, commercial song, and ambassador.” Meanwhile, in the link analysis, the group’s popular related terms were “Bright, Young, and Joy.” Finally, the Kpop girl group NewJeans brand scored 85.03 percent of positive ratio in the positive-negative analysis.

Lim Young Woong came in second this month. His brand value increased by 58.73 percent to 2,000,867. Girl group BLACKPINK remained in third place this month with a brand value of 1,608,061.

BTS dropped to fourth place with a brand value of 1,418,444, down 9.70 percent this month. Completing the top five ad models this month was IVE, with a brand value of 1,279,072. IVE’s brand value increased by 52.50 percent from last month.