April 2023 Korean Advertisement Model Brand Reputation Rankings 

The Korean Business Research Institute has revealed April’s most popular advertisement models in South Korea. Find below the top 50 Korean advertisement model brand reputation rankings for April 2023.

NewJeans Continues to Lead the Korean Advertisement Model Brand Reputation Rankings in April 2023

The Korean Business Research Institute has collected and analyzed 26,432,588 advertisement model brand big data from March 13 to April 13, 2023. However, compared to 22,862,336 advertising model brand big data in March, it increased by 15.62 percent.

As a result, rookie girl group NewJeans stayed strong at No. 1 on the list, followed by trot singer Lim Young Woong, BLACKPINK, BTS, and IVE in the top five.

Kpop girl group NewJeans remained on the top spot this month with a brand value of 2,256,007. The girl group has topped the list for the third consecutive month, and the group’s brand value has increased by 33.06 percent since last month.

In the keyword analysis, the rookie girl group’s popular phrases were “Coca-Cola, commercial song, and ambassador.” Meanwhile, in the link analysis, the group’s popular related terms were “Bright, Young, and Joy.” Finally, the Kpop girl group NewJeans brand scored 85.03 percent of positive ratio in the positive-negative analysis.

Lim Young Woong came in second this month. His brand value increased by 58.73 percent to 2,000,867. Girl group BLACKPINK remained in third place this month with a brand value of 1,608,061.

BTS dropped to fourth place with a brand value of 1,418,444, down 9.70 percent this month. Completing the top five ad models this month was IVE, with a brand value of 1,279,072. IVE’s brand value increased by 52.50 percent from last month.

TOP 50 Korean Advertisement Models in April 2023

1. NewJeans
2. Lim Young Woong
3. BLACKPINK
4. BTS
5. IVE
6. Son Heung Min
7. Yoo Jae Suk
8. IU
9. Lee Jung Jae
10. Baek Jong Won
11. Lee Chan Won
12. TWICE
13. Kang Daniel
14. SEVENTEEN
15. Jang Yoon Jeong
16. LE SSERAFIM
17. Park Seo Joon
18. Kim Yuna
19. Gong Yoo
20. ASTRO Cha Eun Woo
21. Park Bo Gum
22. Song Ga In 
23. Apink
24. Kim Jong Kook
25. Lee Byung Hun
26. aespa
27. Girls Generation Taeyeon
28. Park Koon
29. NCT
30. Son Suk Ku
31. Red Velvet 
32. Girls’ Generation
33. Hyun Bin
34. Lee Seo Jin
35. OH MY GIRL
36. Ahn Jung Hwan
37. Kim Hye Soo
38. Han Hyo Joo
39. Girls Generation YoonA
40. Jung Woo Sung
41. Gang Dong Won
42. Ma Dong Seok
43. Park Eun Bin
44. Jung Hae In
45. Park Bo Young
46. Shin Min Ah
47. Han Ji Min
48. Won Bin
49. Ryu Jun Yeol 
50. Shin Dong Yup

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