Actor Son Suk Ku Tops April 2024 Korean Movie Star Brand Reputation Rankings

On April 16, the Korean Business Research Institute revealed the top 100 most popular Korean movie actors and actresses for April 2024. As a result, Son Suk Ku, Ma Dong Seok, Choi Min Sik, Park Ji Hwan, and Lee Byung Hun secured the top five positions this month. Check out the top 100 Korean movie star brand reputation rankings in April 2024 below!

April 2024 Korean Movie Star Brand Reputation Rankings

The Korean Business Research Institute analyzed a total of 133,818,145 pieces of big data on the brand reputation of 100 movie actors beloved by South Korean consumers from March 16, 2024, to April 16, 2024. The analysis categorized the relationship between consumers and brands through big data reputation algorithms. Compared to 192,523,525 movie actor brand big data in March, there was a decrease of 30.49%.

As a result, Son Suk Ku, Ma Dong Seok, Choi Min Sik, Park Ji Hwan, and Lee Byung Hun dominated this month’s top five most popular Korean movie actors. Check out the 30 most popular Korean movie stars in February, March, and April below.

TOP 5

1. Son Suk Ku

Actor Son Suk Ku rose to the first spot this month with a brand value of 5,795,780. Although he claimed the first rank, compared to his brand value of 6,753,095 last March, it fell 14.18% with the following indices:

• Participation Index: 1,294,302
• Media Index: 1,067,362
• Communication Index: 1,579,366
• Community Index: 1,854,750

Further, in link analysis, the Institute identified “cool,” “attractive,” and “soft,” as the actor’s most popular related terms. Meanwhile, the Institute found “Troll Factory,” “YouTube,” and “advertising model” to be the most popular keywords for the actor. Moreover, the actor achieved a positive ratio of 92.98% in positivity-negativity analysis.

2. Ma Dong Seok

Down to the second position this month was actor Ma Do Seok, a.k.a Don Lee, whose latest work, “The Roundup: Punishment,” hit the theaters this week. This month, the actor achieved a brand value of 4,394,691. Compared to his brand value of 7,949,941 last March, it fell 44.72% with the following indexes:

• Participation Index: 714,470
• Media Index: 914,424
• Communication Index: 1,250,800
• Community Index: 1,514,998

3. Choi Min Sik

Moreover, down to the third position this month was Choi Min Sik of “Exhuma.” The occult movie achieved 11.5 million moviegoers in 40 days, surpassing the “Train to Busan” record. As a result, Choi Min Sik achieved a brand value of 3,021,791 this month. However, compared to the brand value of 10,205,758 in March, it fell by 70.39% with the following indexes:

• Participation Index: 543,006
• Media Index: 716,281
• Communication Index: 514,632
• Community Index: 1,247,871

4. Park Ji Hwan

Newly entered in Korean movie star rankings this month, “The Roundup: Punishment” actor Park Ji Hwan achieved a brand value of 2,846,725 with the following indexes:

• Participation Index: 627,837
• Media Index: 559,962
• Communication Index: 895,799
• Community Index: 763,127

​5. Lee Byung Hun

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Rounding out the top five this month was actor Lee Byung Hun. The actor created a buzz as he might return to the big screen with Park Chan Wook’s upcoming work “The Ax” alongside Son Ye Jin. Despite the good news, his brand value fell 13.96% from 3,184,587 in March to 2,740,057 in April with the following indices:

• Participation Index: 561,771
• Media Index: 788,391
• Communication Index: 555,425
• Community Index: 834,470

TOP 50

1. Son Suk Ku
2. Ma Dong Seok
3. Choi Min Sik
4. Park Ji Hwan
5. Lee Byung Hun
6. Im Si Wan
7. Kim Hye Soo
8. Song Joong Ki
9. Lee Jung Jae
10. Hyun Bin
11. Jo Jung Suk
12. Gong Hyo Jin
13. Honey Lee
14. Hwang Jung Min
15. Han Hyo Joo
16. Jung Ho Yeon
17. Lee Dong Hwi
18. Gong Yoo
19. Kim Tae Ri
20. Choi Sung Eun
21. Gang Dong Won
22. Go Yoon Jung
23. Go Min Si
24. Yoo Hae Jin
25. Lee Yi Kyung
26. Jo In Sung
27. Jung Woo Sung
28. Ra Mi Ran
29. Park Bo Young
30. Kim Da Mi
31. Jung Hae In
32. Choi Woo Shik
33. Lee Joon Hyuk
34. Han Ji Min
35. Kim Mu Yeol
36. Ha Jung Woo
37. Kim Hee Won
38. Lee Jong Suk
39. Park Seo Joon
40. Lee Sun Bin
41. Cho Seung Woo
42. Yeon Woo Jin
43. Ko Kyu Pil
44. Kim Kang Woo
45. Gong Myung
46. Nam Joo Hyuk
47. Kim Nam Gil
48. Kim Sun Young
49. Jung Joon Ho
50. Ryu Seung Ryong
51. Uhm Jung Hwa
52. Ahn Jae Hong
53. Seo In Guk
54. Lee Je Hoon
55. LeeJin Wook
56. Lee Young Ae
57. Jeon Do Yeon
58. Da Eun
59. Cha Tae Hyun
60. Wi Ha Joon
61. Jung So Min
62. Kim Ye Won
63. Song Kang Ho
64. Cho Jin Woong
65. Kang Ha Neul
66. Song Seung Heon
67. Song Ji Hyo
68. Im Won Hee
69. Yoon Kye Sang
70. Lee Sung Min
71. Na Moon Hee
72. Lee Hee Joon
73. Na Young Hee
74. Oh Jung Se
75. Jung Woo
76. Youn Yuh Jung
77. Kim Dong Wook
78. Chun Woo Hee
79. Esom
80. Sung Dong Il
81. Lee Seo Jin
82. Cha Seung Won
83. Kwon Sang Woo
84. Ahn Sung Ki
85. Park Sung Woong
86. Park Ha Sun
87. So Ji Sub
88. Go Kyung Pyo
89. Im Soo Jung
90. Jang Hyuk
91. Lee Kwang Soo
92. Cho Yi Hyun
93. Park Hae Jin
94. Kang So Ra
95. Jang Dong Yoon
96. Kim Dae Myung
97. Ji Seung Hyun
98. Byun Yo Han
99. Jeon Yeo Been
100. Park So Dam

Is your favorite Korean movie actor or actress included in the top 100 this month? Let us know in the comments below!

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Source: Brikorea