August 2023 TOP 50 Individual Kpop Idol Brand Reputation Rankings

The Korean Business Research Institute has unveiled the individual Kpop idol brand reputation rankings for August 2023. Minji from NewJeans has secured the top position as the most popular female Kpop idol this month. Let’s explore the list of this month’s top 50 popular female and male idols.

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NewJeans Minji Tops August 2023 Individual Kpop Idol Brand Reputation Rankings

Most popular male and female Kpop idols in June, July, and August 2023. | Brikorea.

The Korean Business Research Institute analyzed 96,997,747 data points related to idol personal brands from July 24, 2023, to August 24, 2023. The study measured the brand reputation index by examining consumers’ participation, media presence, communication, and community engagement. This number represents a 14.14% increase compared to the data points of brand data analyzed in July.

As a result of this analysis, Minji from NewJeans, Jungkook from BTS, Hanni from NewJeans, Haerin from NewJeans, and Jimin from BTS took the spotlight and emerged as the top five most popular individual Kpop idols in August 2023.

Top 5 Most Popular Individual Kpop Idols

1. NewJeans Minji

Brand Participation Index: 1,132,946
Media Index: 1,098,306
Communication Index: 1,049,787
Community Index: 1,335,234

According to the result, New Jeans’ Minji attained the top spot in the idol personal brand reputation ranking for August 2023. Her brand reputation index rose by 124.30%, from 2,058,076 in July to 4,616,273 in August.

The link analysis indicated strong associations with terms such as “refreshing,” “cute,” and “growing.” On the other hand, the keyword analysis revealed strong connections to “Super Shy, ETA, Billboard.” Additionally, the brand reported an impressive 93.97% positivity rate.

2. BTS Jungkook

Brand Participation Index: 193,758
Media Index: 396,984
Communication Index: 1,404,021
Community Index: 2,420,287

Jungkook’s brand reputation index fell by 1.55% from 4,484,639 in July to 4,415,051 in August. However, “Seven” by Jungkook remained at No. 1 on both the Global 200 and Global Excl. U.S. charts for the fifth consecutive week. This achievement makes him the first Korean solo artist to top either chart for five weeks. Furthermore, “Seven” was also honored as the Song of the Summer at the 2023 Bulletin Awards.

3. NewJeans Hanni

Brand Participation Index: 1,037,244
Media Index: 1,016,041
Communication Index: 920,596
Community Index: 1,059,056

Hanni from NewJeans captivated the audience with her effortless display of simplicity and luxury at Chaument’s pop-up store opening. This solidified her position as a popular idol. As a result, her brand reputation index saw a remarkable increase of 171.75% from July to August, reaching a staggering 4,032,937.

💎
HANNI at #ChaumetBeeMyLove pop up#Chaumet #쇼메 #BeeMyLove #비마이러브 #쇼메비마이러브컬렉션 #NewJeans #뉴진스 #HANNI #하니 pic.twitter.com/FwnenDor5Z
— NewJeans (@NewJeans_ADOR) August 10, 2023

4, NewJeans Haerin

Brand Participation Index: 870,692
Media Index: 1,053,460
Communication Index: 1,058,814
Community Index: 1,008,502

Haerin, from NewJeans, garnered attention for her stunning appearance in Cosmopolitan Magazine, showcasing Dior Beauty’s summer makeup. As a result, her brand reputation index skyrocketed by 195.90%, going from 1,348,916 in July to 3,991,467 in August.

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A post shared by COSMOPOLITAN KOREA 코스모폴리탄 코리아 (@cosmopolitankorea)

5 BTS Jimin

Brand Participation Index: 245,032
Media Index: 326,345
Communication Index: 1,069,831
Community Index: 2,029,981

Jimin recently won Male Artist of the Year & Music Video of the Year with “Like Crazy” at the 2023 Bulletin Awards. As a result, his brand reputation index rose by 12.64% from 3,259,257 in July to 3,671,188.