It’s finally here! Fans of YG’s 5th-generation Kpop prodigy, BABYMONSTER, finally has a name to call themselves! After months of waiting, BABYMONSTER finally announces its official fandom name, MONSTIEZ! So, what does it mean, and what does it actually represent? Dive deeper into the official fandom name of BABYMONSTER in the following story.
BABYMONSTER Announces Official Fandom Name, MONSTIEZ
The 5th generation Kpop rookie, BABYMONSTER, has finally made significant progress in its global branding and promotion.
On July 26, BABYMONSTER uploaded a video on its official YouTube channel, announcing the official name of its fandom, MONSTIEZ. Taking the format of a hilarious and adorable news program, members of BABYMONSTER reported the launch of this official name along with its meaning.
According to RAMI, who took the role of the reporter, BABYMONSTER’s MONSTIEZ combines the words “MONS” from “BABYMONSTER” and “TIES,” which means “close bonds and relationship.” Therefore, with this new name, they hope that BABYMONSTER and MONSTIEZ form a close bond that ties them together.
“BABYMONSTER and MONSTIEZ are each other’s closest entities that can rely on each other and support each other in all ways.”
BABYMONSTER RAMI.
Along with the new official name, BABYMONSTER also announced the official logo for MONSTIEZ. While it might be simpler than you expected, the MONSTIEZ logo perfectly blends the savage and cuteness of BABYMONSTER’s young members. While it takes the form of a heart symbol at first look, you will realize that two sharply pointed angles at the top of the heart represent the savage horns, representing the savage “monster” -ly talented side of BABYMONSTER.
Not only that but apparently, BABYMONSTER has also teased fans about the upcoming design of its official lightstick. When ASA appeared in the program as a supposed expert on the field, she presented the reported prototype of BABYMONSTER’s official lightstick.
Carrying YG’s Fate on Their Shoulder
Previously, BABYMONSTER had caught attention after YG reportedly filed trademarks for MONSTIEZ. While some fans believed it would become the official name to call BABYMONSTER’s fans, there were others who thought that the name would be perfect for a merchandise line or characters.
Yet now members of BABYMONSTER have officially announced that MONSTIEZ is indeed the official name of their fans. And with these new updates, BABYMONSTER will be able to further expand its brands and promotion both on local and global markets.
Finally, do you think MONSTIEZ is suitable for the group’s official fandom name? As the new rookie that is singlehandedly carrying the fate of YG on its shoulder, every move of BABYMONSTER becomes a crucial point that decides the group’s future.
Do you think they will be able to succeed and eventually save YG with this new branding strategy? Please share your thoughts in the comments.
In the meantime, here’s the full video of MONSTIEZ’s official announcement.
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