BLACKPINK, aespa, and Red Velvet Lead the Top 50 KPop Girl Group Popularity & Brand Reputation Rankings in August 2021

On August 15, The Korean Business Research Institute has issued the top 50 most popular Kpop girl groups in August 2021. As a result, BLACKPINK – 1st, aespa – 2nd, and Red Velvet – 3rd topped the most popular Kpop girl group brand reputation rankings in August 2021. So, here are the top 50 most popular Girl groups in the August 2021 KPop Girl Group Popularity and Brand Reputation Rankings.

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BLACKPINK, aespa, and Red Velvet Top 50 KPop Girl Group Popularity & Brand Reputation Rankings in August 2021

KPop Girl Group Brand Reputation Rankings in August 2021

BLACKPINK 1st, aespa 2nd, Red Velvet 3rd, Brave Girls 4th, Twice 5th. Photo credit: Brikorea.

The Korea Institute of Corporate Reputation has collected 35,593,825 big data of the K-pop Girl group brands from July 15, 2021, to August 15, 2021. Moreover, compared to the 46,788,052 brand big data of K-pop girl group brands in July, it decreased by 23.93 percent.

The rankings were measured by analyzed the data through consumer behavior analysis to measure participation index, media index, communication index, and community index for girl group brands.

As a result, BLACKPINK came back on #1 on the list. Moreover, high-ranking keywords related to BLACKPINK are “BLACKPINK The Movie,” “Oricon,” and “Jennie.“

Further, the highest-ranking related terms included “record,” “release,” and “the movie.” Furthermore, BLACKPINK has a positive reaction score of 81.93 percent on positive-negative analysis.

Top 30 Most Popular KPop Girl Groups’ Brand Reputation in June-August 2021. Photo credit: Brikorea.

Top 5 Most Popular Girl Groups

1. BLACKPINK (Jisoo, Jennie, Rosé, Lisa)

Brand Participation Index: 255,068
Media Index; 1,186,510
Communication Index: 537,714
Community Index: 1,263,816
August’s Brand Reputation Index: 3,243,108
Compared to the brand reputation index of 3,556,492 in July, it decreased by 8.81 percent.

2. aespa (Karina, Winter, Giselle, Ningning)

Brand Participation Index 513,944
Media Index: 978,774
Communication Index: 638,546
Community Index: 576,753
August’s Brand Reputation Index: 2,708,017
Compared to the brand reputation index of 4,900,542 in July, it decreased by 44.74 percent.

3. Red Velvet (Irene, Seulgi, Wendy, Joy, Yeri)

Brand Participation Index: 179,248
Media Index: 921,032
Communication Index: 540,041
Community Index: 853,120
August’s Brand Reputation Index of 2,493,441.
Compared to the brand reputation index of 2,226,485 in July, it increased by 11.99 percent.

4. Brave Girls (Eunji, Yoojung, Minyoung, Yuna)

Brand Participation Index: 265,608
Media Index: 912,284
Communication Index: 565,993
Community Index: 725,676
August’s brand reputation index: 2,469,561.
Compared to the brand reputation index of 4,830,726 in July, it decreased by 48.88 percent.

5. TWICE (Jihyo, Nayeon, Jeongyeon, Momo, Sana, Mina, Dahyun, Chaeyoung, Tzuyu)

Brand Participation Index: 188,700
Media Index: 837,228
Communication Index: 464,693
Community Index: 900,004
August’s Brand Reputation Index: 2,390,625
Compared to the brand reputation index of 3,472,836 in July, it decreased by 31.16 percent.