On August 31, the Korean Business Research Institute released the August brand reputation rankings for Korean stars: movie actors, drama actors, singers, trot singers, boy groups, girl groups, sports figures, and entertainers. As a result, BLACKPINK, Park Eun Bin, Lim Young Woong, BTS, and Son Heung Min dominated the big five in the Korean star brand reputation rankings in August 2022. Check out the complete list below!
August 2022 Korean Star Brand Reputation Rankings
The Korean Business Research Institute has analyzed 203,857,805 big data of Korean stars from July 31, 2022, to August 31, 2022. However, compared to 207,230,007 star brand big data in July, it decreased by 1.63%.
Check out the big five most popular Korean stars in South Korea for August 2022 below.
Top 5 Most Popular Korean Stars in August 2022
1. BLACKPINK
- Brand Participation Index: 1,975,988
- Media Index: 3,015,155
- Communication Index: 3,618,166
- Community Index: 5,019,020
- BLACKPINK’s August brand reputation index increased by 154.39 percent from 5,357,257 in July to 13,628,329 in August.
2. Park Eun Bin
- Brand Participation Index: 2,005,406
- Media Index: 1,185,797
- Communication Index: 2,166,834
- Community Index: 2,866,854
- Park Eun Bin’s brand reputation index decreased by 31.96 percent from 12,087,763 in July to 8,224,891 in August.
3. Lim Young Woong
- Brand Participation Index: 1,704,075
- Media Index: 1,169,329
- Communication Index: 1,692,317
- Community Index: 2,575,228
- Lim Young Woong’s August brand reputation index decreased 1.69 percent from 7,263,775 in July to 7,140,948 in August.
4. BTS
- Brand Participation Index: 835,426
- Media Index: 1,534,288
- Communication Index: 2,173,755
- Community Index: 2,177,170
- BTS’ August brand reputation index increased by 27.45 percent from 5,273,104 in July to 6,720,638 in August.
5. Son Heung Min
- Brand Participation Index: 1,195,462
- Media Index: 1,627,571
- Communication Index: 1,317,342
- Community Index: 1,515,449
- Song Heung Min’s August brand reputation index decreased by 28.33 percent from 7,891,136 in July to 5,655,824 in August.
In addition, here is the list of the top 30 most popular Korean stars in June, July, and August 2022.
Top 100 Most Popular Korean Stars in August 2022
- BLACKPINK
- Park Eun Bin
- Lim Young Woong
- BTS
- Son Heung Min
- IU
- PSY
- TWICE
- Kang Daniel
- Girls’ Generation
- Lee Jung Jae
- IVE
- Yoo Jae Suk
- Jung Woo Sung
- Kim Yuna
- SEVENTEEN
- Lee Chan Won
- Kang Tae Oh
- Red velvet
- NCT
- Taeyeon
- NewJeans
- Super Junior
- Young Tak
- Oh My Girl
- (G)I-DLE
- Lee Byung Hun
- Son Ye Jin
- Kim Jong Min
- Baek Jong Won
- WINNER
- Park Hae-il
- Lee Seung Gi
- THE BOYZ
- Kim Jong Kook
- Go Yoon Jung
- Hyun Jin Ryu
- Son Suk Ku
- Kim Ho Joong
- Hyun Bin
- Sunmi
- Jung Dong Won
- Kim Jun Ho
- Lee Sang Min
- Dong Hyun Kim
- aespa
- Song Ga In
- MONSTA X
- Park Na Rae
- Park Jin Young
- Le Sserafim
- Park Seo Joon
- Kim Hye Soo
- Jung So Min
- Kang Ki Young
- fromis_9
- Lee Jae Wook
- Im Chang Jung
- Hong Hyeon Hee
- Byun Yo Han
- Jang Yoon Jung
- Kim Yeon Kyung
- Sung Si Kyung
- Kim Sung Kyu
- Lee Hyori
- Jang Minho
- Ma Dong Seok
- Gong Yoo
- Jay Park
- Zico
- Seo Hyun Jin
- Song Ji Hyo
- Lee Young Ji
- Kim Junsu
- Kim Shin Young
- Seo In Guk
- Ryu Jun Yeol
- Stray Kids
- Kim Hee Jae
- KyoungSeo
- Lee Seung Yoon
- Yoon Si Yoon
- ENHYPEN
- Jeon Hye Jin
- TXT
- Tak Jaehoon
- Park Hyo Shin
- Nam Jin
- Go Kyung Pyo
- Jannabi
- STAYC
- Son Hyun Joo
- Lee Mu Jin
- Bak Chang Geun
- Bae Da Bin
- Eum Mun Suk
- Heo Seong Tae
- Kwon Jin Ah
- Lee Solomon
- Yunchan Lim
Is your favorite Korean star made on the list?
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More to read about August Kpop and Kdrama Rankings:
- Here Are the Most-Tweeted Korean Dramas and Movies on Twitter in 2022
- TOP 100 Kpop Girl Group Member Brand Reputation Rankings in August 2022
- “Extraordinary Attorney Woo” and Its Stars Reign Over Most Buzzworthy Drama and Actor Rankings in Final Week On Air
- TOP 100 Kpop Boy Group Member Brand Reputation Rankings in August 2022
- TOP 100 Korean Singer Brand Reputation Rankings in August 2022
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BTS
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BLACKPINK
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