BTS, EXO, Seventeen Lead the Top 50 Kpop Boy Group Brand Reputation Rankings in August 2021

On August 14, The Korean Business Research Institute has issued the top 50 most popular Kpop boy groups in August 2021. As a result, BTS – 1st , EXO – 2nd, and Seventeen – 3rd, topped the most popular Kpop boy group in brand reputation rankings in August 2021. So, here are the top 50 most popular boy groups in the August 2021 KPop Boy Group Popularity and Brand Reputation Rankings.

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BTS, EXO, and SEVENTEEN Top 50 KPop Boy Group Popularity & Brand Reputation Rankings in August 2021

KPop Boy Group Brand Reputation Rankings in August 2021

#1 BTS, #2 EXO, #3 SEVENTEEN #4 NCT, #5 ASTRO.

The Korea Institute of Corporate Reputation has collected 53,689,277 big data of the K-pop boy group brands from July 14, 2021, to August 14, 2021.

The rankings were measured by analyzed the data through consumer behavior analysis to measure participation index, media index, communication index, and community index for boy group brands.

Moreover, compared to the 57,652,745 brand big data of K-pop boy group brands in July, it decreased by 6.87 percent.

As a result, BTS remained strong on #1 for 39th consecutive months, with a brand reputation score of 13,098,122 in August 2021. Moreover, high-ranking keywords related to BTS are “Butter,” “Billboard,” and “ARMY.”

Further, the highest-ranking related terms included “long-running,” “prove,” and “advertise.” Furthermore, BTS has a positive reaction score of 83.01 percent on positive-negative analysis.

Top 30 Most Popular KPop Boy Groups Brand Reputation Rankings June-August 2021.

Top 5 Most Popular Kpop Boy Groups

1. BTS (RM, Suga, Jin, J-Hope, Jimin, V, Jungkook)

Brand Participation Index: 2,109,389
Media Index: 3,754,741
Communication Index: 3,501,497
Community Index: 3,732,496
August’s Brand Reputation Index: 13,098,122
Compared to the Brand Reputation Index of 14,995,148 in July, it decreased by 12.65 percent.

2. EXO (Suho, Chanyeol, Kai, D.O, Baekhyun, Sehun, Xiumin, Chen, Ray)

Brand Participation Index: 242,079
Media Index: 986,655
Communication Index: 716,339
Community Index: 1,639,554
August’s Brand Reputation Index: 3,584,626
Compared to the Brand Reputation Index of 2,963,346 in July, it increased by 20.97 percent.

3. SEVENTEEN (S.Coups, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Woozi, DK, Mingyu, The8, Seungkwan, Vernon, Dino)

Brand Participation Index: 434,838
Media Index: 1,083,880
Communication Index: 701,411
Community Index: 696,444
August’s Brand Reputation Index: 2,916,572
Compared to the Brand Reputation Index of 4,220,613 in July, it decreased by 30.90 percent.

4. NCT (Taeil, Johnny, Taeyong, Yuta, Doyoung, Ten, Jaehyun, Winwin, Mark, Renjun, Jeno, Haechan, Jaemin, Chenle, Jisung, Lucas, Jungwoo, Kuhn)

Brand Participation Index: 201,322
Media Index: 679,884
Communication Index: 899,306
Community Index: 742,264
August’s Brand Reputation Index of 2,522,776
Compared to the Brand Reputation Index of 2,469,977 in July, it increased by 2.14 percent.

5. ASTRO (MJ, Jinjin, Cha Eunwoo, Moonbin, Rocky, Yoon Sanha)

Brand Participation Index: 236,531
Media Index: 765,925
Communication Index: 789,136
Community Index: 716,883
August’s Brand Reputation Index of 2,508,474
Compared to the Brand Reputation Index of 1,453,082 in July, it increased by 72.63 percent.