Celebrate SM Entertainment 30th anniversary with SMTOWN LIVE 2025 Concert in Seoul, unforgettable performances and sneak peek to the future.

Explore the exciting casting of Nam Da Reum as the younger Song Joong Ki in the new drama “My Youth.” Read more!

SM Entertainment proudly showcased a performance from its male trainees (SMTR25) at SMTOWN Live 2025 – are these top 4 your favorites too?

Amid its skyrocketing popularity, “Love Scout” K-drama faces unexpected scandal controversy involving its director, but what REALLY happened?

Uncover the captivating reasons to watch the new Disney+ Korean drama "Unmasked" and find out its release date and cast details.

After the swirling rumor, BLACKPINK Jisoo confirmed solo comeback in February, taking over the industry with her upcoming music and drama.

Watch “Love Scout” starring Han Ji Min and Lee Jun Hyuk – immerse in the story and let yourself fall in love with this best romance K-drama!

Discover the latest buzz as Lee Chae Min is cast to replace Park Sung Hoon in the new K-drama "The Tyrant’s Chef" alongside YoonA!

Here’s everything we know so far about all the rumored members of SM new girl group 2025, Hearts2Hearts. Is she your favorite too?

Relive the excitement of (G)I-DLE 2024 WORLD TOUR in cinemas! This January, experience their Seoul concert in 2D, SCREENX, 4DX & ULTRA 4DX.