December 2020 KPop Girl Group Popularity & Brand Reputation Rankings

The Korean Business Research Institute has published the Top 50 KPop Girl Group Popularity and Brand Reputation Rankings for December 2020.

As cited from Rekorea, “The Brand Reputation Index is an index that extracts a big data of a brand and analyzes it by consumer behavior. Then classifies and weights it into participation value, communication value, media value, and social value. Brand reputation analysis can help you to find out who, where, how, and why talking about your brand.”

December 2020 KPop Girl Group Popularity & Brand Reputation Rankings

For the analysis, the institute has collected big data of 48.395.989 brands’ reputation of kpop girl groups from November 13 to December 13, 2020. Moreover, compared to the 45.569.915 big data of kpop girl group brand reputation in November, it increased by 6,20%.

Top 5 KPop Girl Group Popularity & Brand Reputation Rankings

1. BLACKPINK

Brand Index: 4,786,776

Participation Index: 460,020

Media Index: 1,163,480

Communication Index: 1,216,239

Community Index: 1,947,036

In comparison to the brand reputation index of 5.295.467 in November, it rose by 9,61 % in December.

2. TWICE

Brand Index: 4,234,719

Participation Index: 368,628

Media Index: 1,027,760

Communication Index: 1,127,828

Community Index: 1,710,503

In comparison to the brand reputation index of 5.479.720 in November, it fell 22,72 % in December.

3. AESPA

Brand Index: 3,820,383

Participation Index: 1,637,916

Media Index: 597,400

Communication Index: 818,067

Community Index: 767,000

4. IZ*ONE

Brand Index: 3,365,110

Participation Index: 959,412

Media Index: 812,000

Communication Index: 859,351

Community Index: 734,347

In comparison to the brand reputation index of 2.326.225 in November, it rose by 44,66% in December.

5. OH MY GIRL

Brand Index: 2,712,338

Participation Index: 277,576

Media Index: 741,240

Communication Index: 908,396

Community Index: 785,126

In comparison to the brand reputation index of 2.397.807in November, it rose by 13,12% in December.

TOP 30 KPop Girl Group Popularity & Brand Reputation Ranking in November – December 2020

As a result of the analysis, BLACKPINK is back at #1 rank. Followed by TWICE at #2. Then, at #3 there is rookie Kpop girl group easpa. Next is IZ*ONE at #4, and OH MY GIRL at #5 spot.

Moreover, the results of the high ranking keyword analysis associated with BTS are “Lovesick Girls,” “How You Like That,” and “YouTube.” In addition to this, the words “long-running,” “surpass,” and “chosen” are the highest-ranking related terms. Additionally, the group’s positive-negative analysis has positive reactions of 80.66%.

TOP 50 KPop Girl Group Popularity & Brand Reputation Ranking in December 2020

1. BLACKPINK

2. TWICE

3. aespa

4. IZ*ONE

5. Oh My Girl

6. MAMAMOO

7. Red Velvet

8. STAYC

9. (G)I-DLE

10. ITZY

11. GFRIEND

12. Ladies’ Code

13. EVERGLOW

14. Lovelyz

15. Woo!ah!

16. APRIL

17. fromis_9

18. Girls’ Generation

19. Weeekly

20. LOONA

21. WJSN

22. Apink

23. STELLAR

24. MOMOLAND

25. Bling Bling

26. EXID

27. Secret

28. SECRET NUMBER

29. CLC

30. Weki Meki

31. Dreamcatcher

32. Berry Good

33. cignature

34. Girl’s Day

35. T-ara

36. LABOUM

37. f(x)

38. After School

39. Rocket Punch

40. Busters

41. Gugudan

42. Nine Muses

43. Blah Blah

44. Brown Eyed Girls

45. Cherry Bullet

46. Pristin

47. BESTie

48. DIA

49. YPDA

50. G-reyish

Is your favorite KPop girl group on the list?

Source: Rekorea

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