December 2020 Most Popular Korean Singer Brand Reputation Rankings

The Korean Business Research Institute has published the Top 50 Most Popular Korean Singer Brand Reputation Rankings for December 2020.

As cited from Rekorea, “Brand reputation index is an index derived from big data brands and analyzes the consumer behavior which consists of participation value, communication value, media value, and community value. Through brand reputation analysis, it is possible to find out who, where, how, and why is talking about the brand”.

Most Popular Korean Singer Brand Reputation Rankings in December 2020

The Korean Business Research Institute has analyzed 142,594,505 big data for Korean singer brand collected from November 27, 2020, to December 27, 2020. Compared to 154,486,827 big data of Korean singers brand in November, it decreased by 7.70%.

In December 2020, BTS stayed in the first spot with a brand reputation index of 16,394,907 as BTS’s Dynamite gained global popularity. Next, Lim Young Woong has a high media and community indexes took the second spot. Then BLACKPINK back in the third-place as their single LOVESICK GIRLS gained the attention of the consumers.

Top 5 Most Popular Korean Singer Rankings

1. BTS

Brand Index: 14,129,164

Participation Index: 3,655,182

Media Index: 3,513,070

Communication Index: 3,658,559

Community Index: 3,302,354

Compared to the brand reputation index of 16,394,907 in November, it fell 13.82%.

2. Lim Young Woong

Brand Index: 10,573,509

Participation Index: 4,349,794

Media Index: 1,496,439

Communication Index: 2,052,143

Community Index: 2,878,82

Compared to the brand reputation index of 11,604,047 in November, it fell 8.88%.

3. BLACKPINK

Brand Index: 7,999,418

Participation Index: 779,600

Media Index: 2,016,628

Communication Index: 2,799,690

Community Index: 2,403,500

Compared to the brand reputation index of 6,154,886 in November, it rose 29.971%.

4. TWICE

Brand Index: 5,578,631

Participation Index: 900,170

Media Index: 1,404,990

Communication Index: 989,925

Community Index: 2,283,547

Compared to the brand reputation index of 9,897,614 in November, it fell 43.64%.

5. YOUNG TAK

Brand Index: 5,448,629

Participation Index: 1,973,401

Media Index: 926,367

Communication Index: 1,187,706

Community Index: 1,361,155

Compared to the brand reputation index of 4,823,777 in November, it fell 12.95%.

Top 30 Most Popular Korean Singer Rankings

Top 50 Popular Korean Singer Rankings

1. BTS

2. Lim Young Woong

3. BLACKPINK

4. TWICE

5. Young Tak

6. Oh My Girl

7. IZ*ONE

8. NCT

9. IU

10. SEVENTEEN

11. GFRIEND

12. MAMAMOO Hwasa

13. Girls’ Generation Taeyeon

14. EXO

15. Kang Daniel

16. Lee Seung Gi

17. Jessi

18. MAMAMOO

19. Lee Chan Won

20. Lim Chang Jung

21. Chungha

22. Red Velvet

23. Sunmi

24. ITZY

25. Red Velvet Joy

26. Jang Beom June

27. Song Ga In

28. Jang Min Ho

29. Jung Dong Won

30. Baek Yerin

31. Kim Heejae

32. Na Hoon-a

33. Giriboy

34. Park Jin-young

35. Ben

36. EXO Baekhyun

37. Jukjae

38. Lee Hi

39. Apink

40. Super Junior Kyuhyun

41. Song Min-ho

42.  Vibe

43. Jung Seung-hwan

44. Sung Si Kyung

45. RAIN

46. Heize

47. Jannabi

48. Jung Eun Ji

49. Paul Kim

50. Kyoung Seo

Is your favorite Korean singer on the list?

Source: 1

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