On December 21, the Korean Business Research Institute released the brand reputation rankings for the most popular Korean movie stars in December 2023. Discover the top 50 Korean movie star brand reputation rankings in December 2023, featuring popular Korean actors and actresses below.
December 2023 Top Korean Movie Star Brand Reputation Rankings
The Korean Business Research Institute collected data from November 21 to December 21, 2023, extracting 141,378,094 data points from 50 well-known Korean movie star brands. This data included their performances in TV series, films, and OTT content. Compared to the data collected in November, the number increased by 12.08% from 126,144,693 data points.
The Institute thoroughly analyzed these data points to evaluate the brand reputation index and consumer behavior. The analysis evaluated consumer engagement, media coverage, communications, and community awareness indexes. Based on these brand reputation indexes, the Institute determined the movie star rankings for December.
According to the analysis, actor Jung Woo Sung claimed the top spot as the month’s most popular Korean movie star. Following close behind, actress Kim Hye Soo secured the second position, with actor Hwang Jung Min in third. Rounding out the top five for this month were “Moving” star Go Yoon Jung in fourth place and actor Lee Byung Hun in fifth. These actors and actresses gained significant popularity in December 2023.
Top 5 Korean Movie Stars
1. Jung Woo Sung
Jung Woo Sung, who stars in the romantic Korean drama “Say You Love Me” and the movie “12.12: The Day,” claimed the first position on the list of most popular Korean movie stars this month. The analysis showed that his brand reputation index skyrocketed by 317.78% from 2,233,278 in November to 9,330,219 in December. The details are as follows:
- Participation Index: 2,330,354
- Media Index: 2,006,355
- Communication Index: 2,114,222
- Community Index: 2,879,288
Furthermore, the link analysis for Jung Woo Sung identified “Happiness,” “10 million actors,” and “thank you” as the top related terms associated with the actor. Additionally, his popular keywords, based on the analysis, included “12.12: The Day,” “Hwang Jung Min,” and “Lee Jung Jae.” Moreover, the actor garnered a positive rate of 88.92%, according to the positive/negative ratio analysis.
2. Kim Hye Soo
Actress Kim Hye Soo climbed from the eighth position to the second spot this month. The actress’ recent appearance in the latest Vogue magazine generated significant buzz on the internet. Her brand reputation index rose 148% from 3,581,614 in November to 8,882,435 in December. The details are as follows:
- Participation Index: 1,384,842
- Media Index: 1,899,792
- Communication Index: 2,337,915
- Community Index: 3,259,886
3. Hwang Jung Min
Hwang Jung Min, who stars alongside Jung Woo Sung in the Korean movie “12.12: The Day,” rose from thirty-eighth to third position this month. The actress’s brand reputation index experienced a significant surge of 332.73%, climbing from 1,731,855 in November to 7,494,228 in December. The details are as follows:
- Participation Index: 1,487,345
- Media Index: 1,896,675
- Communication Index: 1,347,927
- Community Index: 2,762,280
4. Go Yoon Jung
Actress Go Yoon Jung, who recently presented expensive long padded jackets to label employees and staff members of her upcoming drama “Wise Resident Life,” dropped from the second to the fourth position this month. Despite her drop in ranking, Go Yoon Jung achieved an impressive brand reputation index of 6,118,228 in December, representing an 11.81% increase from 5,472,003 in November. The analysis revealed the following details:
- Participation Index: 1,250,205
- Media Index: 1,529,933
- Communication Index: 1,077,978
- Community Index: 2,260,112
5. Lee Byung Hun
Actor Lee Byung Hun, who won the Best Actor award for “Concrete Utopia” at the 44th Blue Dragon Film Awards, climbed from the fourteenth to the fifth position. This month, the actor achieved a brand reputation index of 5,228,233. Compared to last November’s brand reputation index of 2,885,793, it increased by 81.17%. The analysis yielded the following result:
- Participation Index: 1,085,931
- Media Index: 1,327,038
- Communication index: 1,082,078
- Community Index: 1,733,186
Top 50 Korean Movie Stars
- Jung Woo Sung
- Kim Hye Soo
- Hwang Jung Min
- Go Yoon Jung
- Lee Byung Hun
- Go Min Si
- Park Bo Young
- Im Si Wan
- Jo In Sung
- Lee Sung Min
- Lee Jung Jae
- Jung Hae In
- Park Seo Joon
- Han Hyo Joo
- Yoo Ji Tae
- Im Soo Jung
- Lee Young Ae
- Nam Joo Hyuk
- Lee Jin Wook
- Song Joong Ki
- Lee Sun Bin
- Ma Dong Seok
- Gong Yoo
- Ryu Jun Yeol
- Kim Tae Ri
- Lee Jong Suk
- Lee Yoo Mi
- Park Hae Joon
- Kim Hae Sook
- Uhm Jung Hwa
- Song Ji Hyo
- Han Ji Min
- Son Suk Ku
- Jung So Min
- Jung Woo
- Cha Tae Hyun
- Ha Jung Woo
- Kim Nam Gil
- Kim Sung Kyun
- Kim Ji Young
- Hyun Bin
- Lee Seo Jin
- Yoo Hae Jin
- Song Kang Ho
- Kim Yoon Seok
- Cha Seung Won
- Choi Min Sik
- Jang Hyuk
- Park Sung Woong
- Park Hae Il
Is your favorite movie star on the list? Please share with us in the comments below.
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Source: Brikorea
