December 2024 TOP 100 Korean Movie Star Brand Reputation Rankings

The Korean Business Research Institute has published the latest list of the most popular Korean movie stars in the last month of 2024. Let’s take a look at the top 100 Korean movie star brand reputation rankings for December 2024.

December 2024 Korean Movie Star Brand Reputation Rankings

The Korean Business Research Institute extracted 159,532,056 pieces of brand big data from 100 movie actors between November 17 and December 17, 2024. This represents an increase of 20.28 percent compared to the 132,633,020 brand big data extracted in November. In addition, they conducted consumer behavior analysis to obtain participation, communication, media, community, and social values. Accordingly, Hwang Jung Min, Lee Jung Jae, Song Seung Heon, Uhm Tae Goo, and Kim Nam Gil were identified as December’s top five Korean movie stars.

Here are the top 30 Korean movie stars in October, November, and December.

TOP 5

1. Hwang Jung Min

The “I, the Executioner” star, Hwang Jung Min, known for his recent appearance with Yoo Jae Suk, Ji Seok Jin, and Yang Se Chan in the finale episode of the Vietnam trip of the web entertainment show “Pungyanggo,” claimed the top spot of most popular Korean movie star rankings for December 20224. The actor’s brand reputation index increased significantly by 374.19 percent, surging from 1,400,169 in November to 6,639,427 in December, with the following breakdown: 

• Participation Index: 594,844
• Media Index: 1,803,009
• Communication Index: 1,593,384
• Community Index: 2,648,189

In link analysis, Hwang Jung Min’s top related terms include “suspicious,” “celebrating,” and “traveling.” Furthermore, the actor’s most frequently searched keywords include “Best Actor Award,” “Pungyanggo (DdeunDdeun),” and “Theater.” In addition, the actor achieved a positive ratio of 89.52 percent in the positive-negative ratio analysis.

2. Lee Jung Jae

Actor Lee Jung Jae, whose most recent work, “Squid Game 2,” has generated significant anticipation for its release in December, secured the second position in the movie star rankings. The actor’s brand reputation index surged by 84.78 percent, increasing from 2,637,019 in November to 4,872,651 in December, according to the following breakdown:

• Participation Index: 493,045
• Media Index: 1,343,234
• Communication Index: 1,475,895
• Community Index: 1,560,478

​3. Song Seung Heon

Actor Song Seung Heon, who recently starred in the thriller mystery romance film “Hidden Face,” placed third in the rankings. The actor’s brand reputation index rose by 60.67 percent, from 2,696,941 in November to 4,333,090 in December, with the following breakdown:

• Participation index 846,527
• Media index 1,106,265
• Communication index 980,525
• Community index 1,399,773

​4. Uhm Tae Goo

Actor Uhm Tae Goo, who recently garnered attention for his performance in the popular series “Light Shop,” secured the fourth position. His brand reputation index experienced a substantial increase, rising from 2,748,996 in November to 4,267,949 in December, marking a significant growth of 55.25 percent. Here is the breakdown:

• Participation Index: 962,634
• Media Index: 905,767
• Communication Index: 923,728
• Community Index: 1,475,820

5. Kim Nam Gil

The actor Kim Nam Gil, who recently won the Top Excellence Award for Actor from the 2024 SBS Drama Awards, concluded the top five this month. His brand reputation index increased by 125.83 percent, surging from 1,889,213 in November to 4,266,489 in December, with the following breakdown:

• Participation Index: 210,250
• Media Index: 1,356,704
• Communication Index: 961,114
• Community Index 1,738,421

TOP 100

1. Hwang Jung Min
2. Lee Jung Jae
3. Song Seung Heon
4. Uhm Tae Goo
5. Kim Nam Gil
6. Kim Tae Ri
7. Gong Yoo
8. Jung Hae In
9. Go Soo
10. Lee Je Hoon
11. Ma Dong Seok
12. Lee Byung Hun
13. Cha Seung Won
14. Song Kang Ho
15. Cho Yeo Jeong
16. Yoo Hae Jin
17. Go Yoon Jung
18. Park Bo Young
19. Lee Joon Hyuk
20. Song Joong Ki
21. Son Suk Ku
22. Lee Dong Wook
23. Hyun Bin
24. Kim Hye Soo
25. Han Suk Kyu
26. Chae Soo Bin
27. Ra Mi Ran
28. Lee Jin Wook
29. Jang Dong Gun
30. Ha Jung Woo
31. Jo Jeong Seok
32. Go Min Si
33. Jung Ho Yeon
34. Kim Woo Bin
35. Park Seo Joon
36. Lee Jong Suk
37. Kim Sung Ryung
38. Gang Dong Won
39. Kim Hee Won
40. Jo In Sung
41. Im Soo Jung
42. Kim Mu Yeol
43. Lee Young Ae
44. Jung So Min
45. Kim Sung Kyun
46. Wi Ha Joon
47. Gong Myung
48. Ryu Jun Yeol
49. Im Si Wan
50. Go Kyung Pyo
51. Kim Sun Young
52. Son Ye Jin
53. Cho Seung Woo
54. Park Ha Sun
55. Lee Dong Hwi
56. Kim Rae Won
57. Bae Doona
58. Kim Da Mi
59. Chun Woo Hee
60. Song Ji Hyo
61. Nam Joo Hyuk
62. Jo Woo Jin
63. Byun Yo Han
64. So Ji Sub
65. Kim Dong Wook
66. Moon So Ri
67. Choi Min Sik
68. Ryu Seung Ryong
69. Lee Seo Jin
70. Han Hyo Joo
71. Choi Woo Shik
72. Kim Hee Ae
73. Lee Sung Min
74. Oh Jung Se
75. Lee Jung Eun
76. Kim Yoon Seok
77. Park Ji Hwan
78. Jeon Do Yeon
79. Ahn Sung Ki
80. Jin Seon Kyu
81. Youn Yuh Jung
82. Jung Woo
83. Kang Ha Neul
84. Gong Hyo Jin
85. Park Sung Woong
86. Lee Hak Joo
87. Yoon Kye Sang
88. Yoo Ji Tae
89. Yeo Jin Goo
90. Cho Jin Woong
91. Song Ha Yoon
92. Kim Eui Sung
93. Heo Seong Tae
94. Hwang Woo Seul Hye
95. Im Won Hee
96. Shim Eun Kyung
97. Sung Dong Il
98. Lee El
99. Moon Chae Won
100. Shin Ha Kyun

Did you find your favorite Korean movie star in this month’s top 100 list? Please share with us in the comments, and stay tuned for the next Korean brand popularity rankings!

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Source: Brikorea