On December 11, the Korean Business Research Institute revealed that actor Kim Nam Gil ranked first in the December drama actor rankings. Check out the December 2024 Top Korean Drama Actor Brand Reputation Rankings below.
December 2024 Korean Drama Actor Brand Reputation Rankings
From November 11 to December 11, 2024, the Korean Business Research Institute extracted 62,421,649 brand big data points from 50 Korean drama actors and actresses who appeared in dramas. This number represents a 30.35 percent increase in brand big data compared to the 47,888,226 points extracted from Korean drama actors in November.
The institute conducted consumer behavior analysis using the latest brand big data to obtain brand participation, media, communication, and community indexes. In addition, they calculated each actor’s brand reputation index and compiled it to determine the brand reputation rankings in December.
As a result, Kim Nam Gil, Yoo Yeon Seok, Gong Yoo, Seo Hyun Jin, and Lim Ji Yeon secured their spots in the top five Korean drama actor brand reputation rankings in December 2024. Check out the top Korean drama actors in October, November, and December below.
TOP 5
1. Kim Nam Gil
Actor Kim Nam Gil continues to shine as Kim Hae Il in the ongoing Kdrama series “The Fiery Priest 2,” topped the Korean drama actor rankings for December 2024. The actor gained a brand reputation index of 3,121,696, with the following breakdown:
- Participation Index: 577,606
- Media Index: 704,187
- Communication Index: 874,290
- Community Index: 965,614
Furthermore, in the big data link analysis, Kim Nam Gil’s brand ranked high for the terms “transformation,” “sincerity,” and “beauty.” In addition, in the keyword analysis, “Fiery Priest,” “cross-dressing,” and “lively character” also ranked high. In the positive/negative ratio analysis, the actor earned a positive score of 91.02 percent.
2. Yoo Yeon Seok
Actor Yoo Yeon Seok, who wowed audiences with his stunning performance as Baek Sa Eon in the new drama “When the Phone Rings,” landed in second place in the December ranking of Korean drama actors. Actor Yoo Yeon Seok achieved a brand reputation index of 2,841,158, with the following breakdown:
- Participation Index: 451,480
- Media Index: 460,533
- Communication Index: 982,652
- Community Index: 946,493
3. Gong Yoo
Actor Gong Yoo, who made a stunning comeback to the romance genre with his new drama “The Trunk,” claimed the third spot in the Korean drama actor rankings for December. He achieved a brand reputation index of 2,624,241, with the following breakdown:
- Participation Index: 300,128
- Media Index: 487,816
- Communication Index: 876,371
- Community Index: 959,926
4. Seo Hyun Jin
Actress Seo Hyun Jin, who successfully portrayed the role of No In Ji in the new drama “The Trunk” alongside Gong Yoo, secured the fourth position in the December ranking of Korean drama actors. The actress achieved a brand reputation index of 2,514,876, with the following breakdown:
- Participation Index: 774,903
- Media Index: 532,006
- Communication Index: 519,167
- Community Index: 688,800
5. Lim Ji Yeon
Actress Lim Ji Yeon, who made her debut in Korean historical drama with “The Tale of Lady Ok,” secured the fifth spot. The rising star earned a brand reputation index of 2,373,405, with the following breakdown:
- Participation Index: 398,841
- Media Index: 409,209
- Communication Index: 599,474
- Community Index: 965,881
TOP 50
- Kim Nam Gil
- Yoo Yeon Seok
- Gong Yoo
- Seo Hyun Jin
- Lim Ji Yeon
- Chae Soo Bin
- Hwang In Youp
- Sung Joon
- Jung Chae Yeon
- Bae Hyun Sung
- Honey Lee
- BIBI
- Ji Chang Wook
- Geum Sae Rok
- Choo Young Woo
- Kim Jung Hyun
- Choi Tae Joon
- Jung Yu Mi
- Han Chae Young
- Kim Sejeong
- Joo Ji Hoon
- Lee Jong Won
- Kim Sung Kyun
- Go Soo
- Han Ji Hyun
- Seo Hyeon Woo
- Park Ji Young
- Heo Nam Joon
- Ryu Seung Beom
- Lee Min Ki
- Kim Gyu Seon
- Kim Jae Won
- Choi Woong
- Jang Gyu Ri
- Han Bo Reum
- Choi Jung Yoon
- Choi Won Young
- Bae Doona
- Lee Suhyun
- Yang Hye Ji
- Shim Yi Young
- Lee Hak Joo
- Han Yoon Kyung
- Jo Soo Min
- Lee Yi Kyung
- Jo Woo Jin
- Yeon Woo
- Choi Moo Sung
- Jung Yun Ha
- Lee Hyo Choon
Is your current favorite K-drama actor/actress included? Let us know in the comments below, and don’t forget to check out other Korean brand popularity rankings!
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Source: Brikorea
