K-Wave Business Talk with Style Story: “The Impact of K-Wave in K-Beauty Business”

If you’re obsessed with the flawless skin of K-pop idols or the effortlessly glowing looks of your favorite K-drama stars, you’ll love this event featuring Style Story!

At this event, we’ll be diving into how Korean entertainment shapes the K-beauty industry, and how fans like you are a big part of it! You’ll get an inside look at how K-beauty trends are made and why global fans can’t get enough.

About STYLE STORY

STYLE STORY was the first Australian-based e-tailer dedicated to bringing the best of Korean skincare and makeup straight to your doorstep. For over 10 years, they have been helping beauty lovers achieve the flawless, glowing skin that’s become a hallmark of K-pop idols and K-drama stars.

Originally a distributor for all the hottest Korean skincare and makeup products that were staples in the routines of your favourite celebrities, from 2024 STYLE STORY is now dedicated to helping you perfect the dewy glow you see on K-pop idols with their own Korean beauty brand, Jelly Ko.

In addition, STYLE STORY hosts the top-ranked podcast, The Korean Beauty Show, which is downloaded in 142 countries worldwide. Through their podcast, they make the latest K-beauty trends accessible to fans worldwide, translating all the latest news from Korea and sharing both popular and hard-to-find products with a focus on quality and results. Whether you’re new to K-beauty or a longtime fan, STYLE STORY is your go-to for everything you need to embrace that coveted Korean beauty glow!

The Founder and CEO of STYLE STORY & Jelly Ko: Lauren Lee

Lauren Lee is the founder and CEO of STYLE STORY, a platform where you can shop, learn and explore the world of Korean beauty, as well as the founder of Korean beauty brand Jelly Ko. She started STYLE STORY in 2014 with a mission to bring innovative and high-quality Korean beauty products to the global market. Her deep passion for K-beauty led her back to Korea in 2016, where she honed her expertise and built connections within the Korean beauty industry. In 2020, she went on to start her own Korean beauty brand, Jelly Ko.

Lauren’s own journey with Korean beauty began after she discovered the transformative effects of Korean skincare during her time studying at Yonsei University in Korea in 2011. She turned her passion into a successful business, helping to bridge the gap between Korean beauty trends and global beauty lovers. Through her Korean beauty businesses and podcast, she has not only introduced people to K-beauty but also played a key role in making it accessible and popular in countries like Australia and beyond.

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If you love K-pop, K-dramas, and K-beauty, this is the event for you! Come discover how the worlds of beauty and entertainment collide and learn how you can get that coveted K-celebrity glow!