The Korean Business Research Institute has published The Top 30 Variety Star Popularity and Brand Reputation Rankings for February 2021.
The rankings were determined by analyzing big data collected from January 6 to February 6. It includes the consumer participation index, media coverage index, interaction index, and community awareness index.
February 2021 Variety Star Popularity and Brand Reputation Rankings
Top 5 most popular variety stars in February 2021
1. Yoo Jae Suk
The most popular variety star for February 2021 is Yoo Jae Suk. He is known as the Nation’s MC and has a long list of variety shows. His brand reputation index score for February is 2,993,702.
The high-ranking phrases in keyword analysis associated with Yoo Jae Suk are “Your Quiz on Block” and “KBS.”
Moreover, the words “Return,” “Transform,” and “Ad” are the highest-ranking related terms. The variety star’s positivity-negativity analysis score of 82.52 percent positive reactions.
2. Park Myung Soo
In the second place is Park Myung Soo. His February’s brand reputation index score is 1,229,57.
3. Park Na Rae
Then, Park Na Rae in third place. Her brand reputation index score is 1,215,559.
4. Kim Jong Kook
Kim Jong Kook is in fourth place. His brand reputation index score is 1,192,168.
5. Kang Ho Dong
Kang Ho Dong is in fifth place. His brand reputation index score is 1,086,794.
Top 30 Most Popular Variety Star Brand-Reputation Rankings
Here are the most popular variety stars in February 2021.
1. Yoo Jae Suk
2. Park Myung Soo
3. Park Na Rae
4. Kim Jong Kook
5. Kang Ho Dong
6. Kim Sook
7. Lee Kwang Soo
8. Shin Dong Yup
9. Seo Jang Hoon
10. Lee Kyung Kyu
11. Lee Soo Geun
12. Kim Sung Joo
13. Jang Do Yeon
14. Choi Yang Rak
15. Ahn Jung Hwan
16. Yoo Hee Yeol
17. Kim Jong Min
18. Kim Gura
19. Super Junior’s Kim Heechul
20. Jo Se Ho
21. HaHa
22. Kim Joon Ho
23. Song Ji Hyo
24. Moon Se Yoon
25. Yang Se Hyung
26. Yang Se Chan
27. Lee Young Ja
28. Noh Hong Chul
29. Lee Sang Min
30. Lee Hyori
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Yoo Jae Suk is da best!
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