Actors Kwon Sang Woo, Jung Hae In, and Lee Byung Hun topped February’s Korean movie star rankings. Is your favorite Korean actor in this month’s top 100 list? Find the complete list of the top 100 Korean movie star brand reputation rankings for February 2025 here.
Kwon Sang Woo Tops February 2025 Korean Movie Star Brand Reputation Rankings
From January 18 to February 18, 2025, the Korean Business Research Institute extracted brand big data points from 100 movie actors. The number slightly increased by 2.15%, from 158,470,929 in January to 161,871,246 in February.
The institute conducted consumer behavior analysis using the latest brand big data points of Korean movie stars. In this analysis, they measured the participation, media, communication, and community indexes to determine the actors’ brand reputation index. Based on the brand reputation index results, the institute established the latest brand reputation rankings for Korean movie stars.
As a result, Kwon Sang Woo, Jung Hae In, Lee Byung Hun, Lee Yi Kyung, and Lee Jung Jae secured their places in the top 5 Korean movie star rankings for February 2025.
See the top Korean movie stars from December 2024 to February 2025 below.
TOP 5
1. Kwon Sang Woo
Actor Kwon Sang Woo, who made a comeback with “Hitman 2,” claimed the top spot in February’s Korean movie star rankings. In keyword analysis, the institute found “Hitman 2,” “Jung Jun Ho,” and “Son Tae Young” as the prominent keywords, while in link analysis, the terms associated with the star were “natural,” “clever,” and “breakthrough.”
For his latest popularity, the actor achieved a brand reputation index of 3,745,043, with the following breakdown:
- Participation Index: 579,129
- Media Index: 784,545
- Communication Index: 1,155,469
- Community Index: 1,225,900
2. Jung Hae In
Actor Jung Hae In, who was recently eyed for another rom-com alongside Ha Young of “The Trauma Code: Heroes on Call,” rose to second place this month. The actor, who will reunite with “Haeines” at an encore fan meeting on March 20, achieved a brand reputation index of 3,725,442, with the following breakdown:
- Participation Index: 663,570
- Media Index: 910,530
- Communication Index: 656,545
- Community Index: 1,494,796
3. Lee Byung Hun
Actor Lee Byung Hun climbed to third place this February with a brand reputation index of 3,426,431. His latest movie, “The Match,” originally scheduled for release in 2023, will finally come out in March 2025. Here is the breakdown from his latest brand reputation rankings:
- Participation Index: 622,288
- Media Index: 887,921
- Communication Index: 640,233
- Community Index: 1,275,989
4. Lee Yi Kyung
Actor Lee Yi Kyung took fourth place this February with a brand reputation index of 3,362,273. His comical and captivating performance in “Hitman 2” has stolen the audience’s hearts. Here’s the breakdown of his latest brand reputation rankings:
- Participation Index 740,037
- Media Index 500,901
- Communication Index 702,098
- Community Index 1,419,237
5. Lee Jung Jae
“Squid Game 2” actor Lee Jung Jae, who is highly anticipated to comeback in the final season of the series, rounded out the top five Korean movie star rankings. He has stayed in the top five for three months in a row. This month, Lee Jung Jae achieved a brand reputation index of 3,306,459, with the following breakdown:
- Participation Index: 421,739
- Media Index: 597,768
- Communication Index: 744,136
- Community Index: 1,542,816
TOP 100
- Kwon Sang Woo
- Jung Hae In
- Lee Byung Hun
- Lee Yi Kyung
- Lee Jung Jae
- Gong Yoo
- Hwang Woo Seul Hye
- Lee Jin Wook
- Ha Jung Woo
- Jeon Yeo Been
- Hyun Bin
- Im Si Wan
- Son Suk Ku
- Song Hye Kyo
- Ma Dong Seok
- Kim Hye Soo
- Lee Je Hoon
- Gong Hyo Jin
- Lee Dong Wook
- Jung Joon Ho
- Song Ji Hyo
- Park Bo Young
- Kim Nam Gil
- Lee Joon Hyuk
- Kang Dong Won
- Lee Kwang Soo
- Kim Tae Ri
- Kim Ji Young
- Kim Woo Bin
- Song Seung Heon
- Choi Woo Shik
- Park Ha Sun
- Yoon Kyung Ho
- Kim Mu Yeol
- Song Joong Ki
- Yoo Hae Jin
- Lee Young Ae
- Go Kyung Pyo
- Jung Woo
- Hwang Jung Min
- Wi Ha Joon
- Lee Hee Joon
- Park Seo Joon
- Choi Min Sik
- Go Min Si
- Jung So Min
- Son Ye Jin
- Gong Myung
- Cha Seung Won
- Han Hyo Joo
- Kim Sun Young
- Jo Jeong Seok
- Hyun Bong Sik
- Cho Seung Woo
- Han Suk Kyu
- Lee Seo Jin
- Kim Dong Wook
- Kim Da Mi
- Ryu Jun Yeol
- Kim Hee Won
- Lee Sang Hee
- Cho Yeo Jeong
- Jo In Sung
- Kim Sung Ryung
- Jin Seon Kyu
- Nam Joo Hyuk
- Kang Ha Neul
- Lee Jong Suk
- Lee Dong Hwi
- Song Kang Ho
- Honey Lee
- Han Ji Min
- Byun Yo Han
- Cha Tae Hyun
- Ryu Seung Ryong
- Go Soo
- Go Yoon Jung
- Lee Jung Eun
- Seo In Guk
- Jang Dong Gun
- Lee Joo Young
- Song Ha Yoon
- Lee Sung Min
- Na Moon Hee
- Kim Kap Soo
- Kal So Won
- Im Soo Jung
- Sung Dong Il
- Chun Woo Hee
- Kang Ki Young
- Kim Yoon Seok
- Hong Xa Bin
- Kim Hyeong Seo (BIBI)
- Jeon Do Yeon
- Youn Yuh Jung
- So Ji Sub
- Kang So Ra
- Um Tae Goo
- Lee Joo Young
- Jung Ho Yeon
Is your favorite star on this February’s top 100 list? Please share with us in the comments below. You can also check out other Korean brand popularity rankings here!
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Source: Brikorea
