Kpop group SEVENTEEN ranked first for the third consecutive month on February’s boy group brand reputation rankings. Which Kpop boy groups managed to join SEVENTEEN on this month’s top 50? Explore the top 50 Kpop boy group brand reputation rankings for February 2025 below.
SEVENTEEN Tops February 2025 Kpop Boy Group Brand Reputation Rankings
The Korean Business Research Institute extracted 54,563,744 boy group brand big data from January 8 to February 8, 2025. However, the number saw a 24.72 percent decrease from 62,649,153 boy group brand big data recorded in January. Furthermore, they used the latest brand big data of the boy groups for consumer behavior analysis.
As a result, SEVENTEEN, BTS, Stray Kids, BIGBANG, and TWS secured the top 5 spots on the Kpop boy group rankings this February.
Here are the top 5 and 30 popular Kpop boy groups from December 2024 to February 2025.
TOP 5
1. SEVENTEEN
Kpop group SEVENTEEN ranked first for the third consecutive month. The male group’s brand reputation index decreased by 35.23 percent. It fell from 8,366,546 in January to 5,418,828 in February. The group’s brand reputation index breakdown is as follows:
- Participation Index: 215,364
- Media Index: 1,333,858
- Communication Index: 1,900,668
- Community Index: 1,968,937
The link analysis found “perform,” “conquer,” and “book” to be the most related terms associated with the group. Moreover, the keyword analysis recognized “commemorative medal,” “Asia Tour,” and “Carat” as the group’s most popular keywords. Additionally, in positivity-negativity analysis, the group received a positive score of 92.21 percent.
2. BTS
Kpop group BTS, highly anticipated to reunite in 2025, secured second place in February’s rankings. Their brand reputation index fell by 24.33 percent, decreasing from 6,856,676 in January to 5,188,423 in February, with the following breakdown:
- Participation Index: 121,793
- Media Index: 1,204,295
- Communication Index: 1,594,426
- Community Index: 2,267,909
3. Stray Kids
The male group Stray Kids, who recently received an official gold certification from the Recording Industry Association of America (RIAA), climbed to third place. The male group’s brand reputation index declined by 28.88 percent. It decreased from 3,696,264 in January to 2,628,900 this February. The breakdown is as follows:
- Participation Index: 108,573
- Media Index: 638,544
- Communication Index: 925,576
- Community Index: 956,208
4. BIGBANG
The legendary Kpop group BIGBANG slipped to fourth place this month. The male group, whose 2013 Japanese single “Koe o Kikasete” received official gold certification from the Recording Industry Association of Japan, achieved a brand reputation index of 2,531,841 in February. It decreased by 43.01 percent, dropping from 4,442,349 in January, with the following breakdown:
- Participation Index: 149,124
- Media Index: 847,685
- Communication Index: 727,595
- Community Index: 807,436
5. TWS
Kpop rookie group TWS, who celebrated the first debut anniversary on January 22, rose to fifth place. However, the group’s brand reputation index dropped by 26.78 percent, falling from 3,353,006 in January to 2,455,079 in February. Here is the brand reputation index breakdown breakdown:
- Participation Index: 103,093
- Media Index: 594,531
- Communication Index: 759,704
- Community Index: 997,752
TOP 50
- SEVENTEEN
- BTS
- Stray Kids
- BIGBANG
- TWS
- EXO
- SHINee
- ENHYPEN
- Super Junior
- NCT
- THE BOYZ
- Infinite
- ZEROBASEONE
- TXT
- BtoB
- MONSTA X
- ASTRO
- RIIZE
- GOT7
- TVXQ
- Wanna One
- BOYNEXTDOOR
- 2PM
- Cravity
- TREASURE
- ONEUS
- ONF
- Evnne
- VIXX
- Highlight
- Pentagon
- Block B
- ATEEZ
- 2AM
- SF9
- B1A4
- Wei
- Golden Child
- P1Harmony
- Teen Top
- Sechs Kies
- NOWADAYS
- Shinhwa
- EPEX
- CIX
- Fantasy Boys
- VERIVERY
- Tempest
- BAE173
- Xdinary Heroes
Is your favorite male idol group included on the list this month? Let us know in the comments, and check out other Kpop brand popularity rankings here!
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Source: Brikorea
