Kpop female group BLACKPINK continued to top the female group brand reputation rankings for four consecutive months, marking the group’s unwavering popularity in the industry. Check out other female groups that made it to the top 50 Kpop girl group brand reputation rankings for February 2025 below!
BLACKPINK Tops February 2025 Kpop Girl Groups Brand Reputation Rankings
The Korean Business Research Institute extracted 54,562,037 brand big data points of Kpop girl groups from January 9 to February 9, 2025. However, the number decreased by 14.27 percent from 63,644,284 girl group brand big data points collected in January 2025.
Moreover, the institute performed a consumer behavior analysis using the latest brand big data of the Kpop girl groups to obtain their brand reputation index. The institute measured the group brands’ participation, media, communication, and community indexes in this analysis.
Further, the Institute established February’s Kpop girl group rankings based on the groups’ brand reputation indexes. As a result, BLACKPINK, IVE, aespa, fromis_9, and BABYMONSTER emerged as the top five Kpop girl groups for February 2025.
Here are the top 5 and 30 popular female groups from December 2024 to February 2025.
TOP 5
1. BLACKPINK
BLACKPINK, who is gearing up for the 2025 world tour, held the top spot in February’s brand reputation rankings for female groups with a brand reputation index of 7,749,383. However, their brand reputation index saw a 23.74 percent decrease from 10,162,333 in January. Here is the latest brand reputation index breakdown:
- Participation Index: 168,408
- Media Index: 773,183
- Communication Index: 2,691,269
- Community Index: 4,116,523
In link analysis, the institute found the group’s most related terms as follows: “reveal,” “comeback,” and “announce.”Moreover, in the keyword analysis, the group’s most popular keywords included “APT.”, “world tour,” and “full group.” In the positivity-negativity analysis, they achieved a positive score of 93.04 percent.
2. IVE
IVE, who recently released a new single, “ATTITUDE,” climbed to the second spot with a brand reputation index of 5,903,056. The number slightly increased by 2.69 percent from 5,748,658 in January, with the following breakdown:
- Participation Index: 272,612
- Media Index: 859,750
- Communication Index: 2,330,219
- Community Index: 2,440,476
3. aespa
Kpop girl group aespa, who recently donated a portion of their concert proceeds to the victims of the recent fires in LA, secured their place at third in the ranking. Unfortunately, the group’s brand reputation index saw a decline of 23.90 percent this month, dropping from 6,400,635 in January to 4,870,687 in February, with the following breakdown:
- Participation index: 140,556
- Media index: 527,206
- Communication index: 1,590,227
- Community index: 2,612,698
4. fromis_9
Five of the eight members of fromis_9, who parted ways with Pledis Entertainment last December 31, signed a contract with a new agency, ASND, to continue their music career. The group took fourth place with an impressive brand reputation index of 2,604,368. Here is the breakdown:
- Participation Index: 341,428
- Media Index: 650,572
- Communication Index: 777,667
- Community Index: 834,701
5. BABYMONSTER
The rookie Kpop group BABYMONSTER, who is gearing up for their first world tour, “HELLO MONSTERS,”completed the top five girl groups for this month. Their brand reputation index rose by 60.58 percent, showing an impressive increase from 1,607,392 in January to 2,581,199 this February, with the following breakdown:
- Participation Index: 149,532
- Media Index: 391,454
- Communication Index: 1,008,924
- Community Index: 1,031,289
TOP 50
- BLACKPINK
- IVE
- aespa
- fromis_9
- BABYMONSTER
- TWICE
- (G)I-DLE
- ITZY
- Oh My Girl
- LE SSERAFIM
- tripleS
- FIFTY FIFTY
- Red Velvet
- MEOVV
- ILLIT
- Apink
- KISS OF LIFE
- WJSN
- MAMAMOO
- BBGIRLS
- izna
- Kep1er
- KATSEYE
- Dreamcatcher
- UNIS
- H1-KEY
- VIVIZ
- Girl’s Day
- Brown Eyed Girls
- LOONA
- f(x)
- cignature
- woo!ah!
- Candy Shop
- EXID
- ADYA
- SPIA
- CLASS:y
- NMIXX
- STAYC
- Billlie
- Everglow
- Burvey
- Weeekly
- Girls’ Generation
- BadVillain
- BLACKSWAN
- Say My Name
- LIGHTSUM
- ICHILLIN
Is your favorite female Kpop group brand included on the top list this month? Let us know in the comments, and check out other Kpop brand popularity rankings in February 2025 here.
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Source: Brikorea
