Kpop idol groups IVE, BLACKPINK, and SEVENTEEN topped the brand reputation rankings for February 2025. Is your favorite idol group included in the top 50 this month? Let’s explore the complete list of the top 50 Kpop idol group brand reputation rankings for February 2025 here.
IVE Tops the February 2025 Kpop Idol Group Brand Reputation Rankings
The Korean Business Research Institute extracted 94,637,534 Kpop idol group brand big data points from January 12 to February 12, 2025. It decreased by 13.36% from 109,236,334 recorded in January.
The institute utilized the latest big data points for consumer behavior analysis to determine the brand reputation index of each K-pop idol group. The analysis was divided into four key factors: participation index, media index, communication index, and community index. Based on the brand reputation indexes, the institute established February’s brand reputation rankings for the top 50 Kpop idol groups.
As a result, IVE, BLACKPINK, SEVENTEEN, BTS, and aespa dominated the top five positions in February’s Kpop idol groups rankings.
Below are the top 30 Kpop idol groups from December 2024 to February 2025.
TOP 5
1. IVE
Kpop girl group IVE, who recently released their third mini-album “IVE EMPATHY” and will perform at Lollapalooza in Berlin this July, claimed the top position as this month’s leading Kpop idol group. IVE’s brand reputation index rose by 23.41%, increasing from 5,479,545 in January to 6,762,274 in February, with the following indexes:
- Participation Index: 417,578
- Media Index: 579,608
- Communication Index: 2,426,908
- Community Index: 3,338,181
In the group’s link analysis, the institute found ‘charismatic,’ ‘powerful,’ and ‘comeback,’ as the group’s most related terms. Moreover, the institute identified ‘Attitude,’ ‘Rebel Heart,’ and ‘Million Seller,’ as the group’s popular keywords in the keyword analysis. Furthermore, the girl group gained a positive score of 92.95% in the positivity-negativity analysis, showcasing positive responses from the public.
2. BLACKPINK
Kpop girl group BLACKPINK, who is set for the 2025 World Tour, fell from first place in January to second place in February. The quartet’s brand reputation index fell by 41.30%, declining from 11,241,702 in January to 6,598,735 in February, with the following breakdown:
- Participation Index: 103,096
- Media Index: 322,970
- Communication Index: 1,997,182
- Community Index: 4,175,487
3. SEVENTEEN
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SEVENTEEN members, currently on their world tour with members Hoshi and Woozi, will debut as a new unit with the new single “Beam.” The group dropped to third place this month, as their brand reputation index saw a 32.56% decrease, falling from 8,026,659 in January to 5,413,201 in February. Below is the breakdown:
- Participation Index: 307,916
- Media Index: 541,600
- Communication Index: 2,018,834
- Community Index: 2,544,851
4. BTS
[공지] j-hope Tour 'HOPE ON THE STAGE' in SEOUL 온라인 라이브 스트리밍 이용권 상세 안내 (+ENG/JPN/CHN)
— BTS_official (@bts_bighit) February 14, 2025https://t.co/f54KgADEnM#HOPE_ON_THE_STAGE_TOUR_SEOUL#HOS_TOUR_SEOUL #jhope_TOUR #제이홉 #jhope pic.twitter.com/5vdjp02fXk
Kpop boy group BTS, whose member J-Hope will kick off his first solo world tour in March, contributing to the group’s presence before the members reunite this year, fell to fourth place this month. The group’s brand reputation index saw a 28.40% decrease, falling from 6,340,427 in January to 4,539,686 in February. Below is the breakdown:
- Participation Index: 174,734
- Media Index: 450,215
- Communication Index: 1,575,442
- Community Index: 2,339,295
5. aespa
Kpop girl group aespa, currently in the “LIVE TOUR – SYNK PARALLEL” world tour, rounded out this month’s top five Kpop idol groups. The group secured fourth place this month with a brand reputation index of 4,061,320. It decreased by 21.15% from 5,150,630 in January. Here is the breakdown:
- Participation Index: 206,094
- Media Index: 315,443
- Communication Index: 1,163,883
- Community Index: 2,375,901
TOP 50
- IVE
- BLACKPINK
- SEVENTEEN
- BTS
- aespa
- fromis_9
- BIGBANG
- LE SSERAFIM
- TWS
- Red Velvet
- THE BOYZ
- BABYMONSTER
- TWICE
- SHINee
- ENHYPEN
- (G)I-DLE
- Stray Kids
- EXO
- Oh My Girl
- NMIXX
- NCT
- BOYNEXTDOOR
- BtoB
- STAYC
- Super Junior
- Wanna One
- Apink
- MONSTA X
- GOT7
- FIFTY FIFTY
- TVXQ
- RIIZE
- ZEROBASEONE
- BB Girls
- tripleS
- Izna
- HIGHLIGHT
- Billlie
- Evnne
- ILLIT
- H1-Key
- 2PM
- KATSEYE
- TXT
- TREASURE
- MAMAMOO
- BLACKSWAN
- Kiss of Life
- MEOVV
- CRAVITY
Is your favorite Kpop idol group on this month’s TOP 50 list? Let us know in the comments, and check out other Kpop brand popularity rankings for February 2025 here.
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Source: Brikorea
