The Promising Future of ATTRAKT New Girl Group: What About FIFTY FIFTY?

The lawsuit controversy between the Kpop rookie group FIFTY FIFTY and its agency, ATTRAKT, is nearing its inevitable conclusion. Despite previously declaring their wishes that FIFTY FIFTY would return to the agency, ATTRAKT decided to make a definitive step into the future by launching a new Kpop girl group. Unexpectedly, this idea gained massive positive responses from the global music industry. So, what’s happening with the agency of FIFTY FIFTY, ATTRAKT? And what about FIFTY FIFTY’s future? Find out more in the following comprehensive report.

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Agency of FIFTY FIFTY, ATTRAKT, to Launch a New Kpop Girl Group

Following the latest win against the FIFTY FIFTY contract lawsuit, the agency ATTRAKT announced a new Kpop girl group project.

FIFTY FIFTY’s agency, ATTRAKT, announced last week that a new Kpop girl group project was coming soon. The company announced they would conduct an open audition to select members for the upcoming new Kpop girl group. And they even created new social media accounts for the projects: @attraktaudition (Twitter) and @attrakt_audition (Instagram).

ATTRAKT 『𝗡𝗘𝗪 𝗚𝗜𝗥𝗟 𝗚𝗥𝗢𝗨𝗣 𝗣𝗥𝗢𝗝𝗘𝗖𝗧』

➫Coming soon#ATTRAKT #어트랙트 #ATTRAKT_NEW_GIRL_GROUP_PROJECT #ATTRAKT_NGGP pic.twitter.com/x0JHWneOro
— ATTRAKT AUDITION (@attraktaudition) September 3, 2023

Once news of the new Kpop girl group project hit the internet and international media, it appears that FIFTY FIFTY’s agency received overwhelming positive responses and support from the global music community.

ATTRAKT New Kpop Girl Group Project Gained Massive Support and Positive Responses

On September 15, Insight revealed a phone interview report between journalist Ahn Jin Yong and ATTRAKT CEO Jeon Hong Joon. The interview went public via a YouTube channel “All That Star” with records of the phone conversation between the two parties.

According to the interview, ATTRAKT new Kpop girl group project will feature member selections via audition program. The agency CEO promised that the public would be able to see through the entire process.

“We’ll be selecting the members through an audition program. And the public will be able to see the entire process.”
ATTRAKT CEO Jeon Hong Joon.

Furthermore, the CEO of FIFTY FIFTY agency ATTRAKT revealed that the public has responded very well to the new Kpop girl group project. The CEO stated that shortly after ATTRAKT announced the new project, songs had been pouring in endlessly to the company. The CEO admitted that it was thanks to the support of the fans and singer-songwriter Kim Se Hwang.

Kim Se Hwang is the legendary guitarist of famous bands, including N.E.X.T and NovaSonic. He was the first Korean artist who had his guitar displayed at the Hollywood RockWalk of The Guitar Center.

Today, the legendary guitarist serves as the COO of ATTRAKT USA. He held meetings with various US companies, including Warner Music. Initially, he was preparing for FIFTY FIFTY activities in the US. But with the ongoing lawsuit between FIFTY FIFTY and the agency, he’s now focusing on ATTRAKT’s new Kpop girl group preparation process.

“Singer-songwriter Kim Se Hwang is our primary liaison in receiving songs from the US. So far, we have received 800 songs, mostly from Swedish composers. But we have only listened to 200 of them.
They’re all so good, spanning from girl-crush to easy-listening concepts.”
ATTRAKT CEO Jeon Hong Joon.

Promising Future of the Agency After Winning FIFTY FIFTY Lawsuit

Moreover, ATTRAKT CEO Jeon Hong Joon expressed his immense gratitude to the fans supporting the agency throughout the lawsuit against FIFTY FIFTY.

The CEO also promised to produce a more promising girl group.

“It’s surprising how my life has taken a new turn. Just like a phoenix, I feel like I’ve come back stronger from some really tough times.
Thank you to everyone who’s had my back – I’ve been so touched that I’ve even teared up from all the love.
I was in such a rough spot two months back, questioning everything. But now, in just over two months, it’s like a new chapter. ‘ATTRAKT’ has become a new brand with so much support, tons of songs, and even investors showing interest. We have even secured investments.
I believe this is a miracle.”
ATTRAKT CEO Jeon Hong Joon.

FIFTY FIFTY Agency, ATTRAKT, Unveils New Kpop Girl Group Survival Program

Finally, the ATTRAKT CEO revealed that the new Kpop girl group project will be a joint operation with a broadcasting company.

ATTRAKT is currently discussing a new girl group survival project with 12 episodes. The show will also feature documentaries and behind-the-scenes stories. And the company is now working on different concepts and ideas with various OTT companies, including Netflix, TVING, and Coupang Play.

“This whole situation feels like a dream come true. I’m committed to putting together an amazing and talented girl group.”
ATTRAKT CEO Jeon Hong Joon.

What About FIFTY FIFTY?

So, what do you think about the new Kpop girl group project from FIFTY FIFTY agency, ATTRAKT?

While the agency is working on its promising future with the new project, what do you think will happen to FIFTY FIFTY?

Previously, reports revealed that FIFTY FIFTY was planning on filing an appeal for the lawsuit. Not only that, but the members were also preparing to resume their activities under a new name: Fifi.

Ultimately, they were even going to remake “Cupid” into a new song under The Givers CEO Ahn Sung Il’s name.

Still, with the ongoing scrutiny against the group, do you think FIFTY FIFTY will still be able to succeed? Please state your thoughts in the comments. And keep yourself updated with ATTRAKT’s new girl group on Kpoppost Instagram, Threads, Facebook, Twitter, and Telegram channel.