FleishmanHillard Korea has partnered with 1MILLION, a global dance company with over 26 million YouTube subscribers, to expand its brand licensing and IP development. Combining 1MILLION’s influence with FleishmanHillard’s strategic expertise, the partnership aims to enhance 1MILLION’s global reach and create new business opportunities worldwide.
FleishmanHillard Korea Partners with 1MILLION for 1MILLION Brand Licensing and IP Development
FleishmanHillard Korea, a leading global communications consulting firm, announced today it has signed a partnership with 1MILLION, a global lifestyle dance company, to collaborate on 1MILLION’s brand licensing and intellectual property (IP) initiatives.
1MILLION operates Korea’s largest dance YouTube channel, boasting over 26 million subscribers. It is beloved by dancers and K-pop fans worldwide. Over the years, its significant influence over Gen Z and millennials has led many global brands to seek out creative collaborations with 1MILLION.
Combined with FleishmanHillard Korea’s strategic expertise and business network, this partnership aims to bolster 1MILLION’s global expansion as FleishmanHillard seeks innovative business opportunities for its network clients and partners, leveraging 1MILLION’s brand and artist IP.
“FleishmanHillard is an ideal partner with a deep understanding of our brand vision, values and artists, which helps us preserve our unique identity. Their expertise and strategic approach were key factors in forming this partnership.”
Minja Kim, co-CEO of 1MILLION.
“1MILLION embodies a compelling brand philosophy centered on spreading positive energy through dance. We are excited to support the global dissemination of their ‘INSPIRE MILLIONS’ mission to reach an even wider audience through this collaboration.”
James Choi, Senior Vice President and Partner of FleishmanHillard Korea.
FleishmanHillard currently provides brand and communication consulting services for 1MILLION and has successfully completed “the Next Concept” artist branding project for its artists, including Lia Kim, Amy, Dohee, Debby, Redy, and Harimu.
About FleishmanHillard
FleishmanHillard is a global communications consulting firm specializing in public relations, crisis management, reputation management, and public affairs. As part of the Omnicom PR Group, FleishmanHillard operates nearly 80 offices across more than 30 countries, with affiliates in 45 countries. FleishmanHillard Korea, established in 2001, offers strategic communication consulting and has been operating the Center for Stakeholder Engagement since 2019
About 1MILLION
1MILLION is a global lifestyle dance company whose mission is to spread the positive energy of dance to enrich people’s lives under the slogan, “INSPIRE MILLIONS.” Since its founding in 2014 by Korea’s top choreographer and performance director, Lia Kim, and leading dance content expert, Yeowook Yoon, 1MILLION has been striving to make dance accessible to everyone. As the largest dance label in Korea, 1MILLION engages in a wide array of businesses, including media content, dance education, entertainment, a dance community platform and choreography copyright protection.
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