BTS Jin Tops Individual K-pop Idol Brand Reputation Rankings in August 2025

The latest K-pop brand reputation rankings for individual Kpop idols are here! Jin from BTS claimed first place, surpassing Jimin, who topped the rankings last July. Check out below for the top 100 individual K-pop idol brand reputation rankings in August 2025.

August 2025 Individual K-pop Idol Brand Reputation Rankings

From July 28 to August 28, the Korean Business Research Institute analyzed 129,698,562 individual brand data points from 1,730 idols. The number decreased by 7.71 percent from 140,530,751 points in July. According to the analysis results, Jin, Jimin, Rosé, Jennie, and G-Dragon claimed the top five spots in the rankings.

TOP 5

1. BTS Jin

Jin of BTS, who ranked first in K-pop boy group brand reputation rankings, also claimed the first spot on individual K-pop idol brand reputation rankings in August 2025. Recently, he concluded his first solo concert #RUNSEOKJIN_Ep. TOUR and achieved a brand reputation index of 5,786,723. It experienced a 48.52% increase from a brand reputation index of 3,896,208 in July.

In link analysis identified “sold out,” “breakthrough,” and “sold out” as his popular terms. Meanwhile, his keyword analysis highlighted “world tour,” “Run Seokjin,” and “sold out” as his most popular keywords. Jin achieved a positive score of 93.86% in the positivity-negativity analysis, showing a strong public sentiment.

2. BTS Jimin

In early August 2025, Jimin’s second album, MUSE, continued to set streaming records on Spotify, establishing him as the first Korean solo artist to have two albums surpassing 2.6 billion streams on the platform. Despite this achievement, his position fell from first place last July to second place this August. This decline was further reflected in his brand reputation index, which dropped significantly by 41.72% from 8,183,409 in July to 4,768,959 in August 2025.

3. BLACKPINK Rosé

Rosé also fell from second place in July to third place this August. Despite her multiple nominations for the 2025 MTV VMAs, her brand reputation index fell 20.67% from 5,780,067 in July to 4,585,129 in August.

4. BLACKPINK Jennie

Jennie from BLACKPINK, who was appointed the 2025 Honorary Ambassador for Seoul Tourism in July 2025, rose to fourth position. However, her brand reputation index fell by 16.61%, from 5,080,586 in July to 4,236,868 in August.

5. BIGBANG G-Dragon

Rounding out the top five individual K-pop idols this month was G-Dragon. Although he dropped from second to fifth place, his strong brand kept him firmly within the top tier. His brand reputation index decreased by 31.57%, from 6,056,259 in July to 4,144,379 in August. Looking ahead, the singer will continue his “Übermensch” world tour in the US this August. 

TOP 100

1. BTS Jin
2. BTS Jimin
3. BLACKPINK Rosé
4. BLACKPINK Jennie
5. BIGBANG G-Dragon
6. BTS V
7. ASTRO Cha Eun Woo
8. BTS Jungkook
9. IVE Jang Won Young
10. BLACKPINK Jisoo
11. BLACKPINK Lisa
12. Red Velvet Joy
13. IVE An Yu Jin
14. IVE Rei
15. aespa Winter
16. Red Velvet Yeri
17. SHINee Key
18. EXO Baekhyun
19. Red Velvet Seulgi
20. Red Velvet Wendy
21. IVE Liz
22. Red Velvet Yeri
23. BTS Suga
24. SEVENTEEN Hoshi
25. BTS RM
26. TVXQ Yunho
27. IVE Gaeul
28. THE BOYZ Sunwoo
29. Super Junior Heechul
30. Wanna One Kang Daniel
31. Oh My Girl YooA
32. Oh My Girl Arin
33. SEVENTEEN Mingyu
34. Super Junior Kyuhyun
35. Super Junior Donghae
36. Cignature Jee Won
37. SHINee Minho
38. Super Junior Sungmin
39. TWICE Nayeon
40. TWICE Jihyo
41. EXO Kai
42. Oh My Girl Mimi
43. Wanna One Park Ji Hoon
44. Super Junior Choi Siwon
45. APINK Yoon Bomi
46. THE BOYZ Hyunjae
47. TWICE Mina
48. IVE Leeseo
49. TWICE Dahyun
50. SHINee Taemin
51. TWICE Jeongnyeon
52. RIIZE Wonbin
53. Shinhwa Lee Min Woo
54. Oh My Girl Hyojeong
55. BigBang Taeyang
56. BTS J-Hope
57. TWICE Chaeyoung
58. LE SSERAFIM Kim Chaewon
59. Wanna One and NU’EST Hwang Minhyun
60. LE SSERAFIM Sakura
61. LE SSERAFIM Kazuha
62. WEi Kim Yohan 
63. Wanna One Kim Jaehwan
64. GOT7 Jinyoung
65. BIGBANG TOP
66. NCT Mark
67. Girl’s Day Hyeri
68. Girl’s Day Bang Minah
69. THE BOYZ Juyeon
70. Wanna One Ong Seong Wu
71. EXID Hani
72. RIIZE Anton
73. aespa Ningning
74. fromis_9 Lee Chae Young
75. aespa Giselle
76. NMIXX Sullyoon
77. ENHYPEN Sunghoon
78. WINNER Kim Jinwoo
79. WINNER Kang Seung Yoon
80. WINNER Song Min Ho
81. ATEEZ SAN
82. Hearts2Hearts Ian
83. fromis_9 Baek Ji Heon
84. RIIZE Sohee
85. ASTRO Yoon Sanha
86. Highlight Yoon Doojoon
87. RIIZE Sungchan
88. ILLIT Minju
89. ZEROBASEONE Sung Han Bin
90. Wanna One Bae Jin Young
91. Wanna One Ha Sung Woon
92. ILLIT Wonhee
93. ITZY Yuna
94. Girls’ Generation Taeyeon
95. ITZY Ryujin
96. BABYMONSTER Asa
97. NMIXX Lily
98. FIFTY FIFTY Chanelle Moon
99. LE SSERAFIM Hong Eun Chae
100. FIFTY FIFTY Yewon

Is your favorite idol included in the TOP 100? Please share with us in the comments below. You can explore other K-pop brand reputation rankings here.

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Source: Brikorea