The latest K-pop brand reputation rankings for individual Kpop idols are here! Jin from BTS claimed first place, surpassing Jimin, who topped the rankings last July. Check out below for the top 100 individual K-pop idol brand reputation rankings in August 2025.
August 2025 Individual K-pop Idol Brand Reputation Rankings
From July 28 to August 28, the Korean Business Research Institute analyzed 129,698,562 individual brand data points from 1,730 idols. The number decreased by 7.71 percent from 140,530,751 points in July. According to the analysis results, Jin, Jimin, Rosé, Jennie, and G-Dragon claimed the top five spots in the rankings.

TOP 5
1. BTS Jin
Jin of BTS, who ranked first in K-pop boy group brand reputation rankings, also claimed the first spot on individual K-pop idol brand reputation rankings in August 2025. Recently, he concluded his first solo concert #RUNSEOKJIN_Ep. TOUR and achieved a brand reputation index of 5,786,723. It experienced a 48.52% increase from a brand reputation index of 3,896,208 in July.
In link analysis identified “sold out,” “breakthrough,” and “sold out” as his popular terms. Meanwhile, his keyword analysis highlighted “world tour,” “Run Seokjin,” and “sold out” as his most popular keywords. Jin achieved a positive score of 93.86% in the positivity-negativity analysis, showing a strong public sentiment.
2. BTS Jimin
In early August 2025, Jimin’s second album, MUSE, continued to set streaming records on Spotify, establishing him as the first Korean solo artist to have two albums surpassing 2.6 billion streams on the platform. Despite this achievement, his position fell from first place last July to second place this August. This decline was further reflected in his brand reputation index, which dropped significantly by 41.72% from 8,183,409 in July to 4,768,959 in August 2025.
3. BLACKPINK Rosé
Rosé also fell from second place in July to third place this August. Despite her multiple nominations for the 2025 MTV VMAs, her brand reputation index fell 20.67% from 5,780,067 in July to 4,585,129 in August.
4. BLACKPINK Jennie
Jennie from BLACKPINK, who was appointed the 2025 Honorary Ambassador for Seoul Tourism in July 2025, rose to fourth position. However, her brand reputation index fell by 16.61%, from 5,080,586 in July to 4,236,868 in August.
5. BIGBANG G-Dragon
Rounding out the top five individual K-pop idols this month was G-Dragon. Although he dropped from second to fifth place, his strong brand kept him firmly within the top tier. His brand reputation index decreased by 31.57%, from 6,056,259 in July to 4,144,379 in August. Looking ahead, the singer will continue his “Übermensch” world tour in the US this August.
TOP 100

- BTS Jin
- BTS Jimin
- BLACKPINK Rosé
- BLACKPINK Jennie
- BIGBANG G-Dragon
- BTS V
- ASTRO Cha Eun Woo
- BTS Jungkook
- IVE Jang Won Young
- BLACKPINK Jisoo
- BLACKPINK Lisa
- Red Velvet Joy
- IVE An Yu Jin
- IVE Rei
- aespa Winter
- Red Velvet Yeri
- SHINee Key
- EXO Baekhyun
- Red Velvet Seulgi
- Red Velvet Wendy
- IVE Liz
- Red Velvet Yeri
- BTS Suga
- SEVENTEEN Hoshi
- BTS RM
- TVXQ Yunho
- IVE Gaeul
- THE BOYZ Sunwoo
- Super Junior Heechul
- Wanna One Kang Daniel
- Oh My Girl YooA
- Oh My Girl Arin
- SEVENTEEN Mingyu
- Super Junior Kyuhyun
- Super Junior Donghae
- Cignature Jee Won
- SHINee Minho
- Super Junior Sungmin
- TWICE Nayeon
- TWICE Jihyo
- EXO Kai
- Oh My Girl Mimi
- Wanna One Park Ji Hoon
- Super Junior Choi Siwon
- APINK Yoon Bomi
- THE BOYZ Hyunjae
- TWICE Mina
- IVE Leeseo
- TWICE Dahyun
- SHINee Taemin
- TWICE Jeongnyeon
- RIIZE Wonbin
- Shinhwa Lee Min Woo
- Oh My Girl Hyojeong
- BigBang Taeyang
- BTS J-Hope
- TWICE Chaeyoung
- LE SSERAFIM Kim Chaewon
- Wanna One and NU’EST Hwang Minhyun
- LE SSERAFIM Sakura
- LE SSERAFIM Kazuha
- WEi Kim Yohan
- Wanna One Kim Jaehwan
- GOT7 Jinyoung
- BIGBANG TOP
- NCT Mark
- Girl’s Day Hyeri
- Girl’s Day Bang Minah
- THE BOYZ Juyeon
- Wanna One Ong Seong Wu
- EXID Hani
- RIIZE Anton
- aespa Ningning
- fromis_9 Lee Chae Young
- aespa Giselle
- NMIXX Sullyoon
- ENHYPEN Sunghoon
- WINNER Kim Jinwoo
- WINNER Kang Seung Yoon
- WINNER Song Min Ho
- ATEEZ SAN
- Hearts2Hearts Ian
- fromis_9 Baek Ji Heon
- RIIZE Sohee
- ASTRO Yoon Sanha
- Highlight Yoon Doojoon
- RIIZE Sungchan
- ILLIT Minju
- ZEROBASEONE Sung Han Bin
- Wanna One Bae Jin Young
- Wanna One Ha Sung Woon
- ILLIT Wonhee
- ITZY Yuna
- Girls’ Generation Taeyeon
- ITZY Ryujin
- BABYMONSTER Asa
- NMIXX Lily
- FIFTY FIFTY Chanelle Moon
- LE SSERAFIM Hong Eun Chae
- FIFTY FIFTY Yewon
Is your favorite idol included in the TOP 100? Please share with us in the comments below. You can explore other K-pop brand reputation rankings here.
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Source: Brikorea








Karina ranked no.1?