The Korean Business Research Institute has crowned Jimin from BTS as the king of individual K-pop idol brand reputation once again for July 2025. He’s not just riding a wave; he’s making waves with strong engagement and overwhelming fan love. Let’s break down what’s driving his popularity and why other top idols closely following him, like BIGBANG G-Dragon, BTS Jungkook, and BLACKPINK Rosé and Jennie, are shining just as bright. Also, explore the top 100 individual K-pop idol brand reputation rankings for July 2025 below!
July 2025 Individual K-pop Idol Brand Reputation Rankings: BTS Jimin #1
The Korean Business Research Institute conducted an analysis using 140,530,751 pieces of big data collected from June 23 to July 23, 2025, covering 1,730 idols. Compared to June’s brand data set of 162,724,131 pieces, the number fell by 13.64%.
As a result, BTS Jimin, BIGBANG G-Dragon, BLACKPINK Rosé, BTS Jungkook, and BLACKPINK Jennie dominated the top five K-pop idol brand reputation rankings for July 2025.
TOP 5
1. BTS Jimin: From “Cake Fairy” to Chart King
Still holding strong at #1 on the K-pop boy group members this month, Jimin also holds the first spot on this month’s individual K-pop idol brand reputation rankings following his military discharge in June. His brand reputation index increased by 17% from the previous month to 8,183,409 in July. So, what’s fueling this sky-high score?
The answer is that it all began when he completed his mandatory military service in June. This special event brought enormous fan celebrations around the world. His return to the public eye has heightened fan anticipation for the group’s full comeback in 2026.
Recently, the “Like Crazy” singer hosted a live stream with fans via Weverse from Los Angeles, updating his fans on his life after military service with personal stories and plans. These moments allowed fans to feel close and appreciated. This connection translated into a standout positivity rating of 94%, making public favor practically unanimous.
Keywords linked to Jimin, like “Who,” “cake fairy,” and “ARMY,” show just how affectionate and devoted fans are. Meanwhile, his related phrases such as “overwhelming,” “no rival,” and “unchanging” underscore his enduring presence as an icon in the K-pop world.
“Who,” “Cake Fairy,” and “ARMY”
Jimin’s solo single, “Who,” just spent 50 weeks on the Billboard Global 200 and the Global Singles Excluding the US chart, where it peaked at No. 108 and No. 66, respectively. This overwhelming achievement makes him the first Asian artist to have two songs remain on both charts.
But he’s not just breaking records—he’s melting hearts! On ARMY’s birthday (July 9), he surprised fans on Weverse with a sweet selfie, complete with a doodled cake and candle. This move is classic “cake fairy,” a nickname he earned for his sweet tradition of bringing cakes to celebrate the members’ birthdays and other special moments.
2. G-Dragon: The Unshakeable Icon
Proving his lasting influence, K-pop icon G-Dragon secured the #2 spot on this month’s idol brand reputation list. His index surged by 8.39% to 6,056,259. You may not see him in the headlines every day, but his impact is undeniable. When he makes a move, it’s always major, which keeps everyone talking.
The “Power” singer was named as the promotional ambassador for the 2025 APEC Summit in Gyeongju. This appointment coincides with the K-pop legend’s comeback to the music scene and “Übermensch” world tour.
G-Dragon is one of Korea’s leading artists, who is famous for his out-of-the-box concept. As we know, G-Dragon and KAIST collaborated to send music to space. Therefore, he’s the perfect figure to represent APEC’s values of connection and innovation to the world.
3. Rosé: Mastering the Solo-Group Balance
BLACKPINK’s Rosé surged to third place with a brand reputation index of 5,780,067, a jump of nearly 11% since June. This increase is because she’s been everywhere, crushing both her solo work and group activities.
On the solo front, she dropped a new collaboration, “On My Mind,” with Alex Warren. Then, during BLACKPINK’s L.A. tour stop, she brought out Bruno Mars for a surprise performance of “APT.” This crowd went wild.
At the same time, she’s making headlines with her bandmates on the massive “DEADLINE” world tour, and they just released a new hit single, “JUMP.”
Fans are loving the hustle. Rosé is perfectly mastering her solo career and her role in the group balance. Rosé is staying right at the forefront of the K-pop world.
4. BTS Jungkook: Unwavering Influence
Jungkook holds steady at fourth place this month. While his brand reputation index saw a slight 5.87% dip to 5,131,314, his connection with fans is unwavering.
From Los Angeles, he and Jimin have been actively engaging with ARMY on Weverse, updating them about their preparations for the group’s 2026 comeback. As if that wasn’t enough to keep excitement high, he dropped a surprise on everyone: a new Instagram account, @mnijungkook.
5. BLACKPINK Jennie: Steady Beat
‘뛰어(JUMP)’ with 제니
— BLACKPINKOFFICIAL (@BLACKPINK) July 17, 2025
🎬'뛰어(JUMP)' M/V
: https://t.co/Zk6Ee9zVMe#BLACKPINK #블랙핑크 #JENNIE #제니 #뛰어 #JUMP pic.twitter.com/YdJksmH2Qk
Jennie rounds out the top five this month, with her brand reputation index seeing a nearly 20% dip from the previous month, which is likely due to a recent lack of solo activities. Still, with BLACKPINK’s ongoing world tour constantly making headlines, she remains a highly visible and influential figure.
TOP 100
- BTS Jimin
- BIGBANG G-Dragon
- BLACKPINK Rosé
- BTS Jungkook
- BLACKP NK Jennie
- IVE Jang Won Young
- BTS Suga
- BTS Jin
- BLACKPINK Lisa
- BLACKPINK Jisoo
- ASTRO Cha Eun Woo
- BTS J-Hope
- BTS RM
- IVE An Yu Jin
- BTS V
- aespa Winter
- IVE Rei
- Red Velvet Joy
- Red Velvet Wendy
- THE BOYZ Juyeon
- SHINee Key
- TWICE Momo
- SEVENTEEN Hoshi
- THE BOYZ Sunwoo
- Red Velvet Yeri
- Red Velvet Yeri
- TWICE Sana
- EXO Baekhyun
- SEVENTEEN Wonwoo
- SEVENTEEN Mingyu
- SHINee Minho
- Super Junior Kyuhyun
- Girl’s Day Bang Minah
- IVE Liz
- SEVENTEEN Jeonghan
- GOT7 Jinyoung
- RIIZE Wonbin
- Apink Jung Eun Ji
- EXO Kai
- IVE Leeseo
- THE BOYZ Younghoon
- TWICE Jihyo
- Super Junior Choi Siwon
- SEVENTEEN Woozi
- TWICE Mina
- SHINee Taemin
- TWICE Dahyun
- Super Junior Heechul
- TWICE Jeongnyeon
- LE SSERAFIM Kim Chaewon
- Wanna One Kang Daniel
- TWICE Chaeyoung
- Oh My Girl Seunghee
- BigBang Taeyang
- Girls’ Generation Taeyeon
- RIIZE Anton
- TVXQ Yunho
- LE SSERAFIM Sakura
- LE SSERAFIM Kazuha
- Oh My Girl Yubin
- TXT Yeonjun
- TXT Subin
- fromis_9 Lee Chae Young
- NCT Mark
- aespa Giselle
- aespa Ningning
- Highlight Yoon Doojoon
- LE SSERAFIM Huh Yun Jin
- fromis_9 Park Ji Won
- fromis_9 Song Ha Young
- ITZY Yuna
- NCT Doyoung
- BIGBANG Daesung
- NMIXX Sullyoon
- ATEEZ SAN
- Girl’s Day Sojin
- RIIZE Sohee
- Wanna One and NU’EST Hwang Minhyun
- Wanna One Park Ji Hoon
- RIIZE Sungchan
- Hearts2Hearts Ian
- ITZY Ryujin
- ILLIT Wonhee
- WINNER Kang Seung Yoon
- ITZY Chaeryeong
- aespa Karina
- Wanna One Ong Seong Wu
- Wanna One Kim Jaehwan
- ZEROBASEONE Sung Han Bin
- Wanna One Bae Jin Young
- f(x) Luna
- BABYMONSTER Rami
- ITZY Yeji
- BABYMONSTER Asa
- BABYMONSTER Ahyeon
- ZEROBASEONE Zhang Hao
- ITZY Lia
- ZEROBASEONE Han Yu Jin
- Kiss of Life Belle
- TWS Jihoon
Is your favorite idol included in this month’s TOP 100? Please share with us in the comments below, and explore other K-pop brand reputation rankings here.
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Source: Brikorea
