BTS Jimin Secures No. 1 Spot on Individual Kpop Idol Brand Reputation Rankings in June 2023

On June 22, the Korean Business Research Institute unveiled the brand reputation rankings for individual Kpop idol brands in June 2023. This month, BTS Jimin maintained the top spot on the list, solidifying his position as the most popular male Kpop idol brand. See the complete list of the top 50 individual Kpop idol brand reputation rankings for June 2023, encompassing both most popular male and female idols.

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BTS Jimin Stays Strong on the Top of Individual Kpop Idol Brand Reputation Rankings in June 2023

The Korean Business Research Institute has collected big data on male and female idol brands to analyze the individual Kpop idol rankings in June 2023. Between May 22 and June 22, 2023, the institute collected and extracted 1,590 personal Kpop idol brand data to analyze their brand reputation.

However, there has been a significant increase in data points compared to April, with a growth of 34.51 percent. There were 47,897,433 brand data points in April, whereas in June, the number rose to 64,428,614 data points. To determine the rankings for June, the institute utilized the most recent data points, considering factors such as consumers’ participation, media coverage, communication, and community indexes.

This month, the top 5 popular Kpop idols in South Korea were BTS Jimin, BTS Jungkook, BLACKPINK Jisoo, BTS RM, and BLACKPINK Jennie.

Most popular female and male Kpop idols in January – June 2023. | Brikorea.

Top 5 Most Popular Individual Kpop Idols

BTS Jimin maintained his position as the top individual Kpop idol, securing the top spot with a brand value of 5,590,865 this month. His brand value experienced a significant increase of 18.20 percent compared to 4,730,169 in April.

In the keyword analysis, the most popular phrases associated with BTS Jimin were “10th anniversary”, “face,” and “ARMY.” Furthermore, “record,” “happy,” and “release” were the most popular related terms in the link analysis. In addition, BTS Jimin received a positive rating of 93.57 percent in the positivity/negativity analysis.

BTS Jungkook secured the second spot on the list with a remarkable increase in brand value of 124.07 percent, soaring from 1,799,263 in April to 4,031,592 in June.

In contrast, BLACKPINK Jisoo dropped to the third spot, with a brand value of 3,508,791. Her brand value experienced a decline of 18.84 percent from 4,323,294 in April.

In the fourth position was BTS RM, whose brand reputation skyrocketed by an astounding 227.04 percent, surging from 910,804 in April to 2,978,648 in June.

Completing the top five list for this month was BLACKPINK Jennie. The rapper of BLACKPINK remained in the fifth position, with her brand value increasing by 41.99 percent, from 1,984,611 in April to 2,818,026 in June.