January 2021 KPop Boy Group Popularity & Brand Reputation Rankings

The Korean Business Research Institute has published the Top 50 KPop Boy Group Popularity and Brand Reputation Rankings for January 2021.

As cited from Rekorea, “Brand reputation index is an index derived from big data brands and analyzes the consumer behavior which consists of participation value, communication value, media value, and community value. Through brand reputation analysis, it is possible to find out who, where, how, and why is talking about the brand”.

Top 50 KPop Boy Group Popularity & Brand Reputation Rankings in January 2021

For the analysis, the institute has collected big data of 57,697,220 brands reputation of Kpop boy group from December 9, 2020, to January 9, 2021. Moreover, compared to the 60,938,158 big data of Kpop boy group brand reputation in December, it decreased by 5.32%.

Top 5 KPop Boy Group Brand Reputation Rankings

1. BTS

Brand Index: 18,656,046

Participation Index: 2,755,544

Media Index: 5,761,918

Communication Index: 4,797,587

Community Index: 5,340,997

Compared to the brand reputation index of 23,659,001 in December 2020, it fell 21.15% in January.

2. NCT

Brand Index: 5,115,736

Participation Index:500,720

Media Index: 1,752,957

Communication Index: 1,711,695

Community Index: 1,150,364

Compared to the brand reputation index of 5,341,172 in December 2020, it fell 4,22% in January.

3. SEVENTEEN

Brand Index: 4,613,058

Participation Index: 829,840

Media Index: 1,204,572

Communication Index: 1,538,204

Community Index: 1,040,443

Compared to the brand reputation index of 3,602,368 in December 2020, it rose 28,06% in January.

4. EXO

Brand Index: 2,474,404

Participation Index: 201,344

Media Index: 773,363

Communication Index: 867,635

Community Index: 632,061

Compared to the brand reputation index of 3,201,871 in December 2020, it fell 22,72% in January.

5. THE BOYZ

Brand Index: 1,856,697

Participation Index: 247,192

Media Index: 1,009,278

Communication Index: 339,753

Community Index: 260,473

Compared to the brand reputation index of 1,644,244 in December 2020, it rose 12.92% in January.

TOP 30 KPop Boy Group Brand Reputation Rankings in November 2020 – January 2021

As a result of the analysis, BTS is still at the #1 rank. Then, at #2, there is NCT and SEVENTEEN at #3, followed by EXO at #4 and The Boyz at #5.

Moreover, the results of the high ranking keyword analysis associated with BTS are “Billboard,” “Dynamite,” and “Map of the Soul.” In addition to this, the words “record,” “dominate,” and “chosen” are the highest-ranking related terms. Additionally, the group’s positive-negative analysis has positive reactions of 80.45%.

TOP 50 KPop Boy Group Popularity & Brand Reputation Rankings in January 2021

1. BTS

2. NCT

3. SEVENTEEN

4. EXO

5. The Boyz

6. GOT7

7. SHINee

8. Super Junior

9. MONSTA X

10. NU’EST

11. TXT

12. Stray Kids

13. TREASURE

14. ASTRO

15. ATEEZ

16. INFINITE

17. CRAVITY

18. BIGBANG

19. ONF

20. VIXX

21. Block B

22. Golden Child

23. WINNER

24. BTOB

25. TVXQ

26. TOO

27. VICTON

28. PENTAGON

29. AB6IX

30. SF9

31. 2PM

32. Verivery

33. Trei

34. ROMEO

35. B1A4

36. Highlight

37. ONEUS

38. Sechs Kies

39. CIX

40. Teen Top

41. BAP

42. Shinhwa

43. Myname

44. DONGKIZ

45. JYJ

46. HOTSHOT

47. 2AM

48. F.T. Island

49. MCND

50. Newkidd

Is your favorite KPop boy group on the list?

Source: Rekorea

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