January 2021 KPop Girl Group Popularity & Brand Reputation Rankings

The Korean Business Research Institute has published the Top 50 KPop Girl Group Popularity and Brand Reputation Rankings for January 2021.

As cited from Rekorea, “Brand reputation index is an index derived from big data brands and analyzes the consumer behavior which consists of participation value, communication value, media value, and community value. Through brand reputation analysis, it is possible to find out who, where, how, and why is talking about the brand”.

Top 50 KPop Girl Group Popularity & Brand Reputation Rankings in January 2021

For the analysis, the institute has collected big data of 42,652,998 brands reputation of Kpop girl groups from December 10, 2020, to January 10, 2021. Moreover, compared to the 48,395,989 big data of Kpop girl group brand reputation in December, it decreased by 11.87%.

Top 5 KPop Girl Group Brand Reputation Rankings

1. BLACKPINK

Brand Index: 4,695,457

Participation Index: 348,568

Media Index: 988,320

Communication Index: 1,398,613

Community Index: 1,959,955

In comparison to the brand reputation index of 4,786,776 in December 2020, it fell 1.91% in January.

2. TWICE

Brand Index: 4,178,019

Participation Index: 405,416

Media Index: 1,402,440

Communication Index: 1,112,161

Community Index: 1,258,002

Compared to the brand reputation index of 4,234,719 in December 2020, it fell 1.34% in January.

3. IZ*ONE

Brand Index: 3,802,710

Participation Index: 540,464

Media Index: 1,074,160

Communication Index: 979,199

Community Index: 1,208,886

In comparison to the brand reputation index of 3,365,110 in December 2020, it rose 13.00% in January.

4. (G)I-DLE

Brand Index: 2,973,921

Participation Index: 220,932

Media Index: 914,080

Communication Index: 1,186,214

Community Index: 652,695

In comparison to the brand reputation index of 1,954,512 in December 2020, it rose 52.16% in January.

5. OH MY GIRL

Brand Index: 2,759,787

Participation Index: 323,816

Media Index: 815,480

Communication Index: 991,576

Community Index: 628,915

In comparison to the brand reputation index of 2,712,338 in December 2020, it rose 1.75% in January.

TOP 30 KPop Girl Group Brand Reputation Rankings in November 2020 – January 2021

As a result of the analysis, BLACKPINK is still at the #1 rank. Then, at #2 there is TWICE and IZ*ONE at #3 followed by (G)I-DLE at #4 and OH MY GIRL at #5.

Moreover, the results of the high ranking keyword analysis associated with BLACKPINK are “Lovesick,” “How You Like That,” and “Whistle.” In addition to this, the words “hold,” “surpass,” and “record” are the highest-ranking related terms. Additionally, the group’s positive-negative analysis has positive reactions of 74.16%.

TOP 50 KPop Girl Group Popularity & Brand Reputation Rankings in January 2021

1. BLACKPINK

2. TWICE

3. IZ*ONE

4. (G)I-DLE

5. Oh My Girl

6. GFRIEND

7. MAMAMOO

8. aespa

9. ITZY

10. APRIL

11. Girls’ Generation

12. Lovelyz

13. Red Velvet

14. Apink

15. LOONA

16. MOMOLAND

17. WJSN

18. woo!ah!

19. Weeekly

20. STAYC

21. fromis_9

22. Ladies’ Code

23. DreamCatcher

24. Weki Meki

25. Berry Good

26. Rocket Punch

27. Girl’s Day

28. LABOUM

29. f(x)

30. EXID

31. CLC

32. After School

33. Blah Blah

34. GWSN

35. Secret Number

36. BESTie

37. Stellar

38. Brown Eyed Girls

39. PRECIOUS

40. DIA

41. Cherry Bullet

42. Cignature

43. Pristin

44. NATURE

45. ELRIS

46. Hello Venus

47. TWEETY

48. CAMILA

49. Bling Bling

50. GSA

Source: Rekorea

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