Most Popular Korean Drama Actor Brand Reputation Rankings January 2021

The Korean Business Research Institute has published the Top 50 Popular Korean Drama Actor Brand Reputation Rankings for January 2021.

As cited from Rekorea, “The Brand Reputation Index is an index that extracts a big data of brand and analyzes it by consumer behavior. Then classifies it into participation value, communication value, media value, and social value and weights it. Brand reputation analysis can help you find out who, where, how, and why talking about your brand.”

Popular Korean Drama Actor Brand Reputation Rankings in January 2021

The Korean Business Research Institute has analyzed 145,584,428 big data of 50 Korean drama actors who appeared in dramas that aired between December 2, 2020, to January 2, 2021. The rankings are based on consumer participation, media, communication, and community indexes. Compared to 119,147,284 big data of Korean actor brand in December, it increased by 22.19%.

Kim So Yeon, who currently captures the intention of Kdrama fans with her role as Cheon Seo Jin in SBS’s “The Penthouse,” leads the No.1 spot with a brand reputation index of 9,344,658 on the first month of 2021. In the keyword analysis, high ranking phrases associated with Kim So Yeon are “The Penthouse,” “Lee Ji Ah,” and “Lee Sang Woo.” At the same time, the terms related to the highest-ranking were “act,” “passionate acting,” and “award.” His positivity-negativity analysis revealed a score of 82.40% positive reactions.

ASTRO Cha Eun Woo, currently starring in True Beauty, came in second place with a brand reputation index of 8,301,999. Meanwhile, the lead actress of “Mr.Queen,” Shin Hye Sun, and the lead actress of “True Beauty,” Moon Ga Young, are at fourth and fifth spots respectively.

The Top 5 Korean drama actors Brand Reputation Rankings for January 2021

1. Kim So Yeon

Brand Index: 9,344,658

Participation Index: 2,809,419

Media Index: 2,997,031

Communication Index: 1,444,833

Community Index: 2,093,375

2. Cha Eun Woo

Brand Index: 8,301,999

Participation Index: 2,338,103

Media Index: 2,479,861

Communication Index: 1,440,503

Community Index: 2,043,532

3. Lee Ji Ah

Brand Index: 7,115,490

Participation Index: 2,209,800

Media Index: 2,217,682

Communication Index: 1,172,804

Community Index: 1,515,204

4. Shin Hye Sun

Brand Index: 6,246,533

Participation Index: 2,360,159

Media Index: 1,764,370

Communication Index: 1,059,368

Community Index: 1,062,637

5. Moon Ga Young

Brand Index: 6,168,346

Participation Index: 2,214,824

Media Index: 1,870,011

Communication Index: 1,286,034

Community Index: 797,476

Top 20 Most Popular Korean drama actors Brand Reputation Rankings for January 2021

Here is the list of the top 20 most popular Korean actors rankings:

Top 50 Most Popular Korean drama actors Brand Reputation Rankings for January 2021

1. Kim So Yeon

2. Cha Eun Woo

3. Lee Ji Ah

4. Shin Hye Sun

5. Moon Ga Young

6. Kim Jung Hyun

7. Jo Byeong Gyu

8. Kim Sejeong

9. Uhm Ki Joon

10. Kim Young Dae

11. Hwang In Yeob

12. Hwang Jung Min

13. Shin Se Kyung

14. Jo Yeo Jeong

15. INFINITE’s Kim Myung Soo

16. Lim Siwan

17. Namgoong Min

18. Ahn Bo Hyun

19. Girls’ Generation’s YoonA

20. S.E.S.’s Eugene

21. Yoo Joon Sang

22. Shin Sung Rok

23. Go Joon

24. Lee Se Young

25. Kwon Nara

26. WINNER’s Kang Seung Yoon

27. Lee Chung Ah

28. Lee Chae Young

29. Seol In Ah

30. NU’EST’s Hwang Min Hyun

31. Park Yoo Na

32. Nam Gyu Ri

33. Jin Ki Joo

34. Yeom Hye Ran

35. Hwang Shin Hye

36. Eun-Kyung Shin

37. Jung Da Bin

38. Kim Sa Rang

39. Jeong Bo Seok

40. Lee Jang Woo

41. Yi Young Shim

42. Soo Young

43. Uhm Hyun Kyung

44. Hong Soo Ah

45. Jeon In Hwa

46. Yeon Woo

47. Hye Mi Na

48. Lee Shi Kang

49. Jang Hye Jin

50. Yang Hye Ji

Is your favorite Korean actor on the list?

Source: 1

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