January 2025 TOP 100 Individual Kpop Idol Brand Reputation Rankings

On January 28, the Korean Business Research Institute released the latest top 100 Kpop idols who made waves in January 2025, with Rosé from BLACKPINK ranked first. Explore the top 100 individual Kpop idol brand reputation rankings for January 2025 and see if your favorite idol made it onto this month’s list.

BLACKPINK Rosé Tops January 2025 Individual Kpop Idol Brand Reputation Rankings

The Korean Business Research Institute extracted 163,322,138 individual brand big data on 1,730 idols from December 29, 2024, to January 29, 2025. They used this individual idol brand big data to measure the brand reputation index through consumer behavior analysis, categorizing it into four key factors: participation, media, communication, and community indexes. However, compared to the 194,169,629 brand big data collected in December 2024, this number declined by 15.89 percent.

As a result of the analysis, Rosé from BLACKPINK, Karina from aespa, Cha Eun Woo from ASTRO, Jang Won Young from IVE, and G-Dragon from BIGBANG dominated the top five places in this January’s brand reputation rankings for individual Kpop idols.

Below, you can see the top 5 and 30 most popular Kpop idols from November 2024 to January 2025.

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TOP 5

1. BLACKPINK Rosé

This week's top 5 on #PopAirplay:

1. Rosé & @BrunoMars "APT." (1st week at No. 1)
2. @SabrinaAnnLynn "Taste"
3. @MylesSmithUK "Stargazing"
4. @ladygaga & @BrunoMars "Die With A Smile"
5. @billieeilish "Birds of a Feather"

— billboard charts (@billboardcharts) January 27, 2025

Rosé of BLACKPINK, who made history with her solo album “Rosie” by charting for six consecutive weeks in the Top 20 of the Billboard 200, ranked first in January’s individual Kpop idol rankings. Despite her rise in rank, her brand value significantly decreased by 53.84 percent, from 18,825,475 in December 2024 to 8,690,225 in January 2025. Here’s the breakdown:

• Participation Index: 643,754
• Media Index: 720,638
• Communication Index: 2,638,084
• Community Index: 4,687,749

Furthermore, in the link analysis, the institute identified the words “launch,” “reverse,” and “appearance” as the most related terms to Rosé. They also discovered “APT,” “Rosie,” and “vinyl” as her popular keywords in keywords analysis. In addition, Rosé, who was named as the first Kpop artist to hit No. 1 on Billboard’s Pop Radio Airplay Chart, achieved a positive score of 92.97 percent in the positivity-negativity analysis.

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2. aespa Karina

Karina of aespa, who was recently selected as the first advertising model for the Italian coffee chain Pascucci in Korea, maintained her position in second place. The female idol’s brand value rose by 5.91 percent, increasing from 5,998,096 in December 2024 to 6,352,554 in January 2024, with the following breakdown:

• Participation Index: 861,100
• Media Index: 880,315
• Communication Index: 1,583,401
• Community Index: 3,027,738

3. ASTRO Cha Eun Woo

Cha Eun Woo of ASTRO, who captivated his fans with his performance in the variety show “Rented in Finland,”climbed to third position this month. His brand value impressively rose by 25.16 percent, increasing from 5,008,611 in December 2024 to 6,268,597 in January 2025. Here’s the breakdown of the latest brand value:

• Participation index: 828,400
• Media index: 905,680
• Communication index: 1,890,564
• Community index: 2,643,952

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4. IVE Jang Won Young

Jang Won Young of IVE, who recently showcased her charms on the variety show “Please Take Care of My Refrigerator 2,” dropped to fourth place this month. Her brand value declined by 11.97 percent, dropping from 5,874,248 in December 2024 to 5,171,231 in January 2025. Here is the breakdown:

• Participation index 900,340
• Media index 839,466
• Communication index 1,279,231
• Community index 2,152,194

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5. BIGBANG G-Dragon

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A post shared by G-DRAGON (@xxxibgdrgn)

G-Dragon of BIGBANG, who is set to lead his new variety show “Good Day” on MBC next month, dropped to fifth place. The idol’s brand value fell by 23.06 percent, decreasing from 6,115,841 in December 2024 to 4,705,310 in January 2025. Here’s the breakdown:

• Participation Index: 775,644
• Media Index: 972,778
• Communication Index: 1,033,056
• Community Index: 1,923,832

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TOP 100

1. BLACKPINK Rosé
2. aespa Karina
3. ASTRO Cha Eun Woo
4. IVE Jang Won Young
5. BIGBANG G-Dragon
6. BTS Jin
7. IVE An Yu Jin
8. BTS Jungkook
9. BTS Jimin
10. BTS V
11. BLACKPINK Jennie
12. SEVENTEEN Hoshi
13. Girls’ Generation Taeyeon
14. ITZY Yuna
15. BLACKPINK Jisoo
16. Wanna One Kang Daniel
17. SHINee Key
18. SEVENTEEN Mingyu
19. NMIXX Sullyoon
20. BTS RM
21. Red Velvet Yeri
22. LE SSERAFIM Kim Chaewon
23. aespa Winter
24. EXO Baekhyun
25. IVE Rei
26. RIIZE Wonbin
27. Red Velvet Wendy
28. THE BOYZ Juyeon
29. BLACKPINK Lisa
30. SEVENTEEN Jeonghan
31. Girls’ Generation YoonA
32. Stray Kids Hyunjin
33. ENHYPEN Sunno
34. SEVENTEEN Joshua
35. aespa Giselle
36. SEVENTEEN Woozi
37. SEVENTEEN Jun
38. IVE Leeseo
39. IVE Liz
40. Super Junior Heechul
41. aespa Ningning
42. THE BOYZ Sunwoo
43. ENHYPEN Sunghoon
44. Super Junior Kyuhyun
45. SEVENTEEN Wonwoo
46. TWICE Mina
47. TWICE Jihyo
48. THE BOYZ Hyunjae
49. Red Velvet Joy
50. Oh My Girl Arin
51. SEVENTEEN Seungkwan
52. TWICE Dahyun
53. BTS J-Hope
54. TWICE Chaeyoung
55. SHINee Taemin
56. SHINee Minho
57. TWICE Jeongyeon
58. NCT Mark
59. Red Velvet Yeri
60. NCT Jaehyun
61. BigBang Taeyang
62. Super Junior Choi Siwon
63. Oh My Girl Seunghee
64. LE SSERAFIM Sakura
65. NCT Doyoung
66. LE SSERAFIM Kazuha
67. Oh My Girl Jiho
68. MAMAMOO Hwasa
69. Oh My Girl Yubin
70. ENHYPEN Sana
71. Wanna One and NU’EST Hwang Minhyun
72. Kiss of Life Natty
73. SHINee Onew
74. ATEEZ SAN
75. BTS Suga
76. BIGBANG Daesung
77. ATEEZ Hong Joong
78. WJSN Yeonjung
79. TWICE Momo
80. BABYMONSTER Asa
81. TVXQ Yunho
82. ITZY Yeji
83. Wanna One Park Ji Hoon
84. Wanna One Ong Seong Wu
85. ITZY Ryujin
86. ITZY Chaeryeong
87. RIIZE Sungchan
88. Highlight Yoon Doojoon
89. BTOB Im Hyunsik
90. BABYMONSTER Ahyeon
91. DIA Jung Chaeyeon
92. ITZY Lia
93. WINNER Kang Seung Yoon
94. BABYMONSTER Laura
95. ILLIT Minju
96. ATEEZ Choi Jong Ho
97. BABYMONSTER Chiquita
98. Kiss of Life Julie
99. TWS Shinyu
100. Girls’ Generation Sooyoung

Did you find your favorite Kpop idol on this month’s list? Please share with us in the comments, and check out other Kpop brand popularity rankings for January 2025 here.

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Source: Brikorea