January 2025 TOP 100 Korean Actor Brand Reputation Rankings

Successfully captured the viewers’ hearts with his charm and captivating role, “Love Scout” actor Lee Joon Hyuk ranked first in the latest brand reputation rankings for top Korean actors this month. Explore the top 100 Korean actor brand reputation rankings for January 2025 below and see where your favorite actor stands.

Lee Joon Hyuk Leads January 2025 Korean Actor Brand Reputation Rankings

The Korean Business Research Institute extracted 240,047,674 brand big data from 100 Korean actors featured in dramas, movies, and OTTs between December 27, 2024 and January 27, 2025. Compared to 180,489,558 actor brand big data collected in December 2024, the number increased by 33.00 percent.

Moreover, the institute performed a consumer behavior analysis using a brand reputation algorithm to determine the actors’ brand value. This analysis considered four key factors: participation, media, communication, and community volume. Based on the actors’ brand value, the institute established the Korean actor brand reputation rankings for January.

From the analysis, the institute found that Lee Joon Hyuk, Choo Young Woo, Lee Jung Jae, Hyun Bin, and Jo Yu Ri dominated the top five spots in this month’s rankings. You can discover the top 5 and the top 30 Korean actors in November and December 2024, as well as in January 2025 below.

TOP 5

1. Lee Joon Hyuk

Actor Lee Joon Hyuk, known for his sweet and captivating role in the ongoing romantic series “Love Scout,”skyrocketed to the top spot in January’s Korean actor brand reputation rankings. The actor achieved a brand value of 10,689,968, with the following breakdown:

• Participation Index: 2,967,653
• Media Index: 2,443,981
• Communication Index: 2,396,824
• Community Index: 2,881,509

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2. Choo Young Woo

Rookie actor Choo Young Woo, known for his dual role in “The Tale of Lady Ok,”  climbed from fifth place last month to second place this month, achieving a brand value of 10,262,219. Here’s the breakdown of his latest brand value:

• Participation Index: 2,502,755
• Media Index: 2,514,985
• Communication Index: 2,919,741
• Community Index: 2,324,738

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3. Lee Jung Jae

The global star Lee Jung Jae, who boldly returned in “Squid Game 2,” rose to the third position this month. The actor achieved a brand value of 10,102,552, with the following breakdown:

• Participation Index: 1,355,206
• Media Index: 1,891,041
• Communication Index: 3,221,778
• Community Index: 3,634,527

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4. Hyun Bin

Actor Hyun Bin, who captivated audiences with his outstanding performance in “Harbin,” soared to fourth place. Here’s the breakdown of the actor’s brand value:

• Participation Index: 1,358,178
• Media Index: 2,000,355
• Communication Index: 1,934,001
• Community Index: 2,571,881

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5. Jo Yu Ri

Actress Jo Yu Ri, one of the leading actresses in the hit series “Squid Game 2,” captured the audience’s attention and secured fifth place with a brand value of 7,656,777. Here is the breakdown of her brand value:

• Participation Index: 2,187,976
• Media Index: 1,521,544
• Communication Index: 1,958,440
• Community Index: 1,988,817

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TOP 100

1. Lee Joon Hyuk
2. Choo Young Woo
3. Lee Jung Jae
4. Hyun Bin
5. Jo Yu Ri
6. Cha Joo Young
7. Park Gyu Young
8. Han Ji Min
9. Lee Byung Hun
10. Gong Yoo
11. Yoo Yeon Seok
12. Chae Soo Bin
13. Song Joong Ki
14. Lim Ji Yeon
15. Won Ji An
16. Lee Min Ho
17. Lee Se Young
18. Go Yoon Jung
19. Im Si Wan
20. Kim Jae Won
21. Lee Yi Dam
22. Kim Jung Hyun
23. Lee Hyun Wook
24. Joo Ji Hoon
25. Jeon Yeo Been
26. Heo Nam Joon
27. Roh Jae Won
28. Lee Jin Wook
29. Lee Je Hoon
30. Lee Suhyun
31. Jung Hae In
32. Na In Woo
33. Han Ji Eun
34. Gong Hyo Jin
35. Kim Tae Ri
36. Lee Dong Wook
37. Kim Nam Gil
38. Kim Do Hoon
39. Park Bo Young
40. Kim Ji Eun
41. Kim Si Eun
42. Jung Yu Mi
43. Wi Ha Joon
44. Lee Si A
45. Kang Ha Neul
46. Lee Jung Ha
47. Kim Tae Hyung
48. David Lee
49. Hwang Jung Min
50. Go Soo
51. Honey Lee
52. Song Seung Heon
53. Geum Sae Rok
54. Yeon Woo
55. Kim Hee Won
56. Lee Yi Kyung
57. Ha Jung Woo
58. Jang Gyu Ri
59. Bae In Hyuk
60. Kim Hye Soo
61. Song Ji Woo
62. Lee Dong Hwi
63. Jo Woo Jin
64. Ryu Jun Yeol
65. Gook Hee Chae
66. Kim Woo Bin
67. Sung Joon
68. Im Soo Jung
69. Lomon
70. Ma Dong Seok
71. Jung So Min
72. Kim Ji Young
73. Han Hyo Joo
74. Lee Jong Suk
75. Bae Doona
76. Han Groo
77. Jo Jeong Seok
78. Choi Min Su
79. Jung Woo
80. Park Ha Sun
81. Park Seo Joon
82. Kim Mu Yeol
83. Ryu Seung Beom
84. Cho Yeo Jeong
85. Choi Seung Hyun (T.O.P)
86. Choi Min Sik
87. Um Tae Goo
88. Kim Yoon Hye
89. Kang Ae Sim
90. Yoo Hae Jin
91. Jo In Sung
92. Yang Dong Geun
93. Lee Seo Hwan
94. Seo Hyeon Woo
95. Park Ji Young
96. Lee Si Woo
97. Young Chang Song
98. Kim Sejeong
99. Gong Myung
100. Park Bo Kyung

Did you find your favorite actor or actress on the list? Please share with us in the comments. Also, check out other Korean brand popularity rankings in January 2025 here.

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Source: Brikorea