South Korean actor Hyun Bin, known for his recent role in “Harbin,” ranked first in the Korean movie star brand reputation rankings for January 2025. Who else made the list for this month? Check out the complete rankings below!
Hyun Bin Tops January 2025 Korean Movie Star Brand Reputation Rankings
From December 14, 2024, to January 14, 2025, the Korean Business Research Institute extracted 158,470,929 pieces of brand big data from 100 Korean movie stars. However, compared to the 159,532,056 pieces of brand big data collected in December 2024, this number fell by 0.67 percent.
Additionally, the institute performed a consumer behavior analysis to determine the stars’ brand reputation index. The analysis categorized participation, communication, media, and community factors. They then measured them to calculate the stars’ brand reputation index. Based on this data, the institute established the rankings.
As a result, Hyun Bin, Lee Joon Hyuk, Lee Je Hoon, Lee Byung Hun, and Lee Jung Jae dominated the top five rankings for Korean movie star brand reputation this January. Below, you can find the top 30 most popular Korean movie stars for November and December 2024, as well as January 2025.
TOP 5
1 Hyun Bin
Hyun Bin, who captivated audiences with his outstanding role as Dr. Ahn Jung-geun in a Korean movie that touched Koreans’ hearts, “Harbin,” topped the Korean movie star brand reputation rankings for January 2025. His brand value impressively increased by 157.45 percent, from 1,874,022 in December 2024 to 4,824,632 in January 2025. Below is the following breakdown of the latest brand value:
- Participation Index: 1,362,714
- Media Index: 1,269,612
- Communication Index: 1,133,370
- Community Index: 1,058,936
In link analysis, the institute identified the terms “struggle,” “donate,” and “grateful.” Moreover, in the keyword analysis, the institute found that “Harbin,” “Ahn Jung Geun,” and “Long Live Korean Independence,” were the actor’s most popular keywords. Additionally, the actor received a positive score of 84.03 percent in the positivity-negativity analysis.
2. Lee Jun Hyuk
Lee Jun Hyuk, who steals audiences’ hearts with his performances in the movie “Firefighters” and the drama “Love Scouts,“ took second place on the rankings this month. The actor’s brand value increased significantly by 100.93 percent, from 2,177,705 in December 2024 to 4,593,532 in January 2025, with the following breakdown:
- Participation Index: 1,042,854
- Media Index: 1,087,178
- Communication Index: 978,229
- Community Index: 1,485,271
3. Lee Je Hoon
Lee Je Hoon, who has stunned Kdrama fans with his recent transformation for his upcoming drama “The Art of Negotiation,” secured third place this month. Despite rising in rank, his brand value declined by 11.59 percent, dropping from 3,444,306 in November 2024 to 3,045,105 in January 2025, with the following breakdown:
- Participation Index: 796,566
- Media Index: 504,141
- Communication Index: 785,793
- Community Index: 958,605
4. Lee Byung Hun
Lee Byun Hun, known for his role as the Front Man in the hit series “Squid Game 2,” rose to fourth place this month. His brand value decreased by 4.08 percent, dropping from 3,171,450 in December 2024 to 3,042,003 in January 2025. Here’s the breakdown of the actor’s latest brand value:
- Participation Index: 605,165
- Media Index: 866,027
- Communication Index: 624,637
- Community Index: 946,173
5. Lee Jung Jae
Lee Jung Jae, who made a comeback with the thrilling new season of “Squid Game,” ranked fifth, dropping from second place last December. Unfortunately, his brand value also decreased significantly by 41 percent, falling from 4,872,651 in December 2024 to 2,875,045 in January 2025, with the following breakdown:
- Participation Index: 555,204
- Media Index: 555,567
- Communication Index: 754,821
- Community Index: 1,009,453
TOP 100
- Hyun Bin
- Lee Joon Hyuk
- Lee Je Hoon
- Lee Byung Hun
- Lee Jung Jae
- Kim Nam Gil
- Jung Hae In
- Kim Hee Won
- Gong Yoo
- Lee Dong Wook
- Im Si Wan
- Hwang Jung Min
- Wi Ha Joon
- Kim Tae Ri
- Park Bo Young
- Song Joong Ki
- Lee Jin Wook
- Lee Dong Hwi
- Go Yoon Jung
- Jeon Yeo Been
- Go Soo
- Bae Doona
- Honey Lee
- Um Tae Goo
- Song Seung Heon
- Lee Yi Kyung
- Kang Ha Neul
- Kim Si Eun
- Ha Jung Woo
- Jung So Min
- Yoo Hae Jin
- Ma Dong Seok
- Lee Yoo Young
- Lee Jong Suk
- Im Soo Jung
- Kim Hye Soo
- Kim Woo Bin
- Jung Woo
- Kim Ji Young
- Park Seo Joon
- Park Ha Sun
- Choi Min Sik
- Gong Myung
- Ryu Jun Yeol
- Jo Jeong Seok
- Seo Hyeon Woo
- Kim Mu Yeol
- Cho Yeo Jeong
- Jo In Sung
- Jo Woo Jin
- Song Ji Hyo
- Song Kang Ho
- Cha Seung Won
- Son Suk Ku
- Jang Dong Gun
- Lee Young Ae
- Hong Xa Bin
- Kim Da Mi
- Ra Mi Ran
- Lee Jung Eun
- Kim Kap Soo
- Han Hyo Joo
- Byun Yo Han
- Gong Hyo Jin
- Lee Joo Young
- Chun Woo Hee
- Kim Sun Young
- Cho Jin Woong
- Cho Seung Woo
- Go Kyung Pyo
- Kim Dong Wook
- Kim Sung Ryung
- Lee Joo Young
- Lee Kwang Soo
- Chae Soo Bin
- Jung Ho Yeon
- Ryu Seung Ryong
- Kim Hyeong Seo (BIBI)
- Nam Joo Hyuk
- Seo In Guk
- Kim Yoon Seok
- Bae Seong Woo
- Kim Sung Kyun
- Choi Woo Shik
- Lee Soo Kyung
- Yoo Jae Myung
- Youn Yuh Jung
- Han Suk Kyu
- So Ji Sub
- Lee Seo Jin
- Lee Sung Min
- Jeon Do Yeon
- Na Moon Hee
- Lee Hee Joon
- Cha Tae Hyun
- Kim Young Kwang
- Kim Ye Won
- Yoon Kye Sang
- Jin Seon Kyu
- Park Ji Hwan
Is your favorite Korean movie actor on the list? Please share with us in the comments below and see the other Korean brand popularity rankings!
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