On January 18, the Korean Business Research Institute announced that Cha Eun Woo of ASTRO ranked first among January’s most popular male Kpop idols. Explore the top 100 individual Kpop boy group member brand reputation rankings for January 2025 below to discover who made waves this month!
January 2025 Individual Kpop Boy Group Member Brand Reputation Rankings
From December 8, 2024, to January 18, 2025, the Korean Business Research Institute collected 71,265,079 brand big data from 745 members of Kpop boy groups. However, the brand big data saw a 15.63 percent decrease compared to the big data of 84,468,623 in December 2024.
Furthermore, the institute conducted a consumer behavior analysis using the latest brand big data. They measured the participation, media, communication, and community indexes to determine the brand reputation index of individual Kpop boy group members.
As a result, Cha Eun Woo, G-Dragon, Jin, Jungkook, and Jimin dominated the top 5 individual Kpop boy group member brand popularity rankings for January 2025. See below for the top male Kpop idols from November 2024 to January 2025.
TOP 5
1. ASTRO Cha Eun Woo
Cha Eun Woo from Kpop male group ASTRO, nicknamed face genius for his striking appearance, took first place in January’s individual Kpop boy group member brand popularity rankings. The multi-talented idol, who is currently in talks for a new drama alongside Go Min Si, achieved a brand value of 6,101,873 in January, increasing 14.36 percent from his brand value of 5,335,804 in December 2024. Here’s the breakdown for the latest brand value:
- Participation Index: 1,332,718
- Media Index: 1,055,119
- Communication Index: 1,945,287
- Community Index: 1,768,750
Furthermore, from link analysis, the institute discovered that the words ‘strong,’ ‘cool,’ and ‘advertise’ were the most associated terms with the male idol. Meanwhile, in keyword analysis, ‘face genius,’ ‘Rented in Finland,’ and ‘look in his eyes” were identified as the most popular keywords. Additionally, the male idol received a 92.04 percent positive score in the positivity-negativity analysis.
2. BIGBANG G-Dragon
G-Dragon from BIGBANG, who will host a new variety show, “Good Day,” dropped to second place. The singer’s brand value decreased by 35.10 percent, from 7,685,320 in December 2024 to 4,987,489 in January 2025, with the following breakdown:
- Participation Index: 1,260,454
- Media Index: 599,834
- Communication Index: 1,399,035
- Community Index: 1,728,166
3. BTS Jin
Jin of BTS, who recently participated in singing the OST of “When the Stars Gossip,” remained in third place with a brand reputation index of 3,572,639. Despite staying in the same position, the singer’s brand value fell by 32.55 percent from 5,296,716 in December 2024. Here’s the breakdown for the latest brand value:
- Participation Index: 171,825
- Media Index: 471,613
- Communication Index: 1,361,112
- Community Index: 1,568,089
4. BTS Jungkook
Jungkook from BTS, who recently earned two Guinness World Records for his solo single “Seven,” soared to fourth place. Additionally, the golden maknae of BTS, who reportedly influenced the addition of the Korean word “Maknae” in the Oxford English Dictionary, achieved a brand value of 3,317,509 in January. His brand value increased by 41.20 percent from 2,349,473 in December 2024. Here’s the following breakdown of the latest brand value:
- Participation Index: 110,726
- Media Index: 317,093
- Communication Index: 1,556,391
- Community Index: 1,333,300
5. BTS Jimin
Jimin of BTS, who recently set a new record for the longest charting album on the BILLBOARD Hot 200 chart by a Kpop soloist with “MUSE,” remained in fifth place. His brand value rose 8.55 percent, from 2,801,882 in December 2024 to 3,041,320 in January 2025. Here is the breakdown:
- Participation Index: 190,946
- Media Index: 392,663
- Communication Index: 1,255,170
- Community Index: 1,202,541
TOP 100
- ASTRO Cha Eun Woo
- BIGBANG G-Dragon
- BTS Jin
- BTS Jungkook
- BTS Jimin
- RIIZE Wonbin
- SHINee Key
- NCT Doyoung
- EXO Baekhyun
- Wanna One Kang Daniel
- BTS V
- BIGBANG Taeyang
- Wanna One / NU’EST Hwang Minhyun
- RIIZE Sungchan
- BIGBANG Daesung
- Super Junior Kyuhyun
- Wanna One Park Ji Hoon
- Super Junior Heechul
- BTS J-Hope
- BTS RM
- SEVENTEEN Mingyu
- THE BOYZ Juyeon
- ENHYPEN Sunghoon
- SEVENTEEN Hoshi
- SEVENTEEN Jun
- ATEEZ Hong Joong
- THE BOYZ Hyunjae
- SEVENTEEN Wonwoo
- Wanna One Ong Seong Wu
- SHINee Minho
- SEVENTEEN Jeonghan
- ATEEZ San
- ATEEZ Choi Jong Ho
- NCT Mark
- Highlight Yoon Doojoon
- NCT Jaehyun
- SEVENTEEN Woozi
- SHINee Taemin
- SHINee Onew
- Super Junior Choi Siwon
- WINNER Kang Seung Yoon
- TWS Shinyu
- SEVENTEEN Seungkwan
- BTS Suga
- THE BOYZ Sunwoo
- Stray Kids Hyunjin
- SEVENTEEN Joshua
- ENHYPEN Sunno
- BTOB Im Hyunsik
- TVXQ Yunho
- Wanna One Kim Jae Hwan
- TXT Subin
- BTOB Lee Min Hyuk
- SEVENTEEN DK
- SEVENTEEN S.Coups
- TXT Yeonjun
- TWS Dohoon
- EXO Suho
- ENHYPEN Heeseung
- RIIZE Anton
- Highlight Yang Yoseob
- ENHYPEN Jay
- WINNER Kim Jinwoo
- WINNER Lee Seung Hoon
- TVXQ Changmin
- Stray Kids Felix
- NCT Sion
- THE BOYZ Younghoon
- TXT Beomgyu
- NCT Jungwoo
- EXO Sehun
- MONSTA X Minhyuk
- BTOB Lee Changsub
- NCT Yushi
- NCT Ryo
- SEVENTEEN Dino
- NCT Riku
- NCT Haechan
- ATEEZ Wooyoung
- SEVENTEEN Vernon
- ENHYPEN Niki
- BTOB Seo Eunkwang
- NCT Jaehee
- THE BOYZ Q
- ZEROBASEONE Sung Han Bin
- Wanna One Bae Jin Young
- NCT Taeyong
- GOT7 Jinyoung
- Highlight Lee Gikwang
- NCT Jaemin
- Block B P.O
- TXT Taehyun
- RIIZE Shotaro
- ENHYPEN Jake
- SEVENTEEN THE8
- TXT Huening Kai
- NCT Sakuya
- ATEEZ Mingi
- NCT Jisung
- 2PM Junho
Is your bias on this month’s top male idols list? Please share it with us in the comments, and stay tuned for more Kpop brand popularity rankings for January 2025!
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Source: Brikorea
