Actor Lee Jung Jae Leads July 2024 Korean Movie Star Brand Reputation Rankings

On July 17, the Korean Business Research Institute revealed the latest top 100 Korean movie star brand reputation rankings for July 2024, with actor Lee Jung Jae leading the list. Discover the most popular Korean actors and actresses in the newest brand reputation rankings for movie stars in July 2024 below.

Table of Contents

July 2024 Korean Movie Star Brand Reputation Rankings

The Korean Business Research Institute examined the brand big data of 100 movie actors adored by Korean consumers from June 16 to July 16, 2024. The data encompassed their roles in TV series, movies, and OTT content. They categorized the information connecting consumers and brands to develop a brand reputation algorithm, totaling 181,132,317 data points. This data shows a 15.20% increase from the 157,235,148 data points collected in June.

The institute determined the brand reputation index by extracting brand big data and analyzing consumer behavior. They then categorized the data into participation value, communication value, media value, community value, and social value.

According to big data analysis of movie actors’ brand reputation in July 2024, the top five spots were dominated by Lee Jung Jae, Lee Je Hoon, Uhm Tae Goo, Park Ji Hwan, and Lee Seo Jin.

Top (Clockwise from the center): Lee Jung Jae, Lee Je Hoon, Uhm Tae Goo, Park Ji Hwan, and Lee Seo Jin. Bottom: Most popular Korean actors and actresses from May to July 2024. | Brikorea, Disney+, Plus M Entertainment, JTBC, New Movie, TVING.

TOP 5

1. Lee Jung Jae

Actor Lee Jung Jae, who portrays Jedi Master Sol in “Star Wars: The Acolyte,“ secured the top spot in the movie actor brand reputation for July 2024. Lee attained a brand reputation index of 5,810,169 in July, showing a significant increase from the 3,527,332 index in June, marking a substantial 64.72% rise. Below are the specific indexes:

Participation Index: 388,431
Media Index: 532,010
Communication Index: 1,379,256
Community Index: 3,510,471

Moreover, in link analysis, the institute highlighted the terms “successful,” “appearing,” and “advertising” as the actor’s top related phrases. Additionally, they discovered that the actor’s most popular keywords included “Star Wars,” “Acrolite,” and “World Star.”

2. Lee Je Hoon

Actor Lee Je Hoon, who plays Kyu Nam in the new Korean movie “Escape,” secured the second position in the movie actor brand reputation this month. The actor’s brand reputation index impressively rose by 70.40% from 2,756,585 in June to 4,697,290 in July, with the following indexes:

Participation Index: 638,941
Media Index: 838,941
Communication Index: 1,589,437
Community Index: 1,629,970

3. Uhm Tae Goo

Actor Uhm Tae Goo, who made a captivating comeback with the rom-com Kdrama “My Lovely Mobster,” claimed the third position this month. His brand reputation index skyrocketed by 451.39%, from 821,920 in June to 4,531,967 in July, with the following indexes:

Participation Index: 993,753
Media Index: 934,136
Communication Index: 1,009,113
Community Index: 1,594,965

4. Park Ji Hwan

Actor Park Ji Hwan, who shines with his latest captivating role as police officer Choi So Jang in the new movie “Handsome Guys“ following his part in “The Roundup: Punishment,” returned to the big five this month. The actor secured fourth place with a brand reputation index of 4,482,166. It increased from the brand reputation index of 2,483,204 in June, marking an impressive 80.50% rise. The specific indexes are as follows:

Participation Index: 683,039
Media Index: 886,882
Communication Index: 1,026,516
Community Index: 1,885,729

5. Lee Seo Jin

Actor Lee Seo Jin, who made a comeback with a captivating role as the gangster leader Kim Deuk Pal in “High School Return of a Gangster,” secured the fifth position this month. The star of “Jinny’s Kitchen” achieved a brand reputation index of 4,414,746 in July, a significant increase from the 1,309,269 index in June, marking a remarkable 237.19% rise. The specific indexes are as follows:

Participation Index: 431,590
Media Index: 595,705
Communication Index: 1,315,611
Community Index: 2,071,840

TOP 100

July 2024 Top 100 Korean Movie Star Brand Reputation Rankings. | Brikorea

Lee Jung Jae
Lee Je Hoon
Uhm Tae Goo
Park Ji Hwan
Lee Seo Jin
Ha Jung Woo
Choi Min Sik
Lee Byung Hun
Song Joong Ki
Go Min Si
Lee Jung Eun
Chun Woo Hee
Go Yoon Jung
Son Suk Ku
Lee Sung Min
Choi Woo Shik
Hwang Jung Min
Ma Dong Seok
Park Seo Joon
Song Kang Ho
Gong Seung Yeon
Wi Ha Joon
Gang Dong Won
Yeo Jin Goo
Sung Dong Il
Ryu Jun Yeol
Kim Hye Soo
Lee Yoo Young
Jung Woo Sung
Song Seung Heon
Lee Hee Joon
Jo Jung Suk
Jeon Do Yeon
Yoo Hae Jin
Kim Mu Yeol
Gong Yoo
Jo In Sung
Koo Kyo Hwan
Im Won Hee
Hyun Bin
Cho Jin Woong
Byun Yo Han
Yoo Ah In
Kim Tae Ri
Lee Young Ae
Lee Joo Young
Oh Yeon Seo
Da Eun
Park Bo Young
Yoon Chan Young
Honey Lee
Uhm Jung Hwa
Jung Hae In
Nam Joo Hyuk
Han Ji Min
Lee Beom Soo
Im Si Wan
Jung Woo
Han Hyo Joo
Song Ha Yoon
Shin Ha Kyun
Kim Da Mi
Cho Seung Woo
Cha Seung Won
Lee Joon Hyuk
Jang Dong Gun
Hong Xa Bin
Youn Yuh Jung
Gong Hyo Jin
Im Soo Jung
Ryu Seung Su
Kim Nam Gil
Cho Yi Hyun
So Ji Sub
Lee Dong Hwi
Jin Seon Kyu
Yoon Kye Sang
Kwon Sang Woo
Lee Yoo Mi
Cho Yeo Jeong
Kang Ha Neul
Ra Mi Ran
Yoo Ji Tae
Kim Young Kwang
Kim Sun Young
Park So Dam
Heo Seong Tae
Jung Ho Yeon
Yum Jung Ah
Bae Seong Woo
Kang So Ra
Kim Sung Ryung
Ryu Seung Ryong
Park Sung Woong
Hae il Park
Ahn Sung Ki
Lee El
Han Suk Kyu
Kim Ok Vin
Bae Doona

Did you see your favorite Korean actor or actress in the rankings? Share in the comments and stay tuned for the next top Korean movie star brand popularity rankings!

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