On June 20, the Korean Business Research Institute unveiled the most popular Korean movie actors and actresses for June 2024, with Ma Dong Seok continuing his reign at the top. Check out the top 100 Korean movie star brand reputation rankings for June 2024 and see if your favorite actors and actresses made the list!
June 2024 Korean Movie Star Brand Reputation Rankings
The Korean Business Research Institute meticulously analyzed 157,235,148 pieces of big data related to 100 movie actors admired by South Korean consumers from May 20 to June 20, 2024. This figure represents a 6.06% decrease compared to the 167,373,902 movie star brand big data in May.
In the June 2024 big data analysis, Ma Dong Seok, Kang Dong Won, Byun Yo Han, Chun Woo Hee, and Wi Ha Joon claimed the top five positions, respectively.
Explore the rankings of the top 30 most popular Korean movie actors and actresses in April, May, and June 2024 below.
TOP 5
1. Ma Dong Seok
Actor Ma Dong Seok, renowned for his fighting and acting skills in “The Roundup: Punishment,” maintained the top position in the movie actor brand reputation ranking for two consecutive months in June 2024, achieving the following indexes:
- Participation Index: 875,612
- Media Index: 1,146,155
- Communication Index: 1,814,786
- Community Index: 1,845,546
Consequently, the actor attained a brand reputation index of 5,682,099 in June. However, this figure represented a decrease of 40.57% compared to the brand reputation index of 9,561,762 in May.
Moreover, in the link analysis, popular terms related to the actor included “Married,” “Celebrated,” and “Breakthrough,” while in the keyword analysis, his most popular keywords were “Scheduled,” “The Roundup,” and “Regular Restaurants.” Additionally, in the positivity-negativity analysis, the actor garnered a positive ratio of 90.83% in the sentiment analysis.
2. Kang Dong Won
Actor Kang Dong Won, known for his captivating performance in “The Plot,” secured the second position in the movie actor brand reputation ranking, boasting the following indexes:
- Participation Index: 928,154
- Media Index: 1,205,714
- Communication Index: 1,358,103
- Community Index: 1,920,497
As a result, the actor achieved a brand reputation index of 5,412,467 in June. This marked a remarkable increase of 189.33% compared to the brand reputation index of 1,870,664 in May.
3. Byun Yo Han
“Uncle Samsik” actor Byun Yo Han ascended to the third position in the Korean movie actor rankings. According to the analysis, the actor achieved the following indexes:
- Participation Index: 818,849
- Media Index: 1,090,756
- Communication Index: 966,287
- Community Index: 1,481,762
Consequently, he attained a brand reputation index of 4,357,654 in June, marking a significant increase of 186.56% compared to the brand reputation index of 1,520,683 in May.
4. Chun Woo Hee
Actress Chun Woo Hee, who captured the audience’s hearts with her performance in “The Atypical Family,” rose to the fourth position in the Korean movie actor rankings. The analysis revealed that the actress achieved the following indexes:
- Participation Index: 1,265,615
- Media Index: 956,466
- Communication Index: 1,077,692
- Community Index: 847,334
As a result, she gained a brand reputation index of 4,147,107 in June. This reflected an increase of 70.27% compared to the brand reputation index of 2,435,609 in May.
5. Wi Ha Joon
Actor Wi Ha Joon, who captivated the audience with his performance in the romantic drama “The Midnight Romance in Hagwon,” climbed to the fifth position in the rankings. The actor achieved the following indexes:
- Participation Index: 934,722
- Media Index: 935,518
- Communication Index: 869,649
- Community Index: 990,587
As a result, the actor achieved a brand reputation index of 3,730,475 in June. This represented a significant increase of 150.45% compared to the brand reputation index of 1,489,520 in May.
TOP 100
- Ma Dong Seok
- Gang Dong Won
- Byun Yo Han
- Chun Woo Hee
- Wi Ha Joon
- Lee Jung Jae
- Song Seung Heon
- Kim Mu Yeol
- Kang Ki Young
- Son Suk Ku
- Lee Byung Hun
- Ryu Jun Yeol
- Go Yoon Jung
- Tang Wei
- Lee Je Hoon
- Park Seo Joon
- Park Ji Hwan
- Song Joong Ki
- Kim Hye Soo
- Ha Jung Woo
- Song Kang Ho
- Lee Dong Hwi
- Song Ji Hyo
- Gong Yoo
- Go Kyung Pyo
- Jung Woo Sung
- Hwang Jung Min
- Choi Min Sik
- Jung Hae In
- Jo In Sung
- Oh Yeon Seo
- Hyun Bin
- Han Ji Min
- Cha Seung Won
- Park Bo Young
- Lee Joon Hyuk
- Nam Joo Hyuk
- Kim Tae Ri
- Jung Woo
- Yoo Hae Jin
- Im Si Wan
- Choi Woo Shik
- Han Hyo Joo
- Son Ye Jin
- Kim Ji Young
- Lee Seo Jin
- Jin Ki Joo
- Kim Da Mi
- Lee Sung Min
- Jo Jung Suk
- Go Min Si
- Lee Jin Wook
- Lee Beom Soo
- Seo In Guk
- Gong Myung
- Lee Jong Suk
- Honey Lee
- Yoon Chan Young
- Park Ha Sun
- Cha Tae Hyun
- Lee Yoo Young
- Jeon Do Yeon
- Uhm Jung Hwa
- Lee Yoo Mi
- Jang Dong Gun
- Lee Kwang Soo
- Yeo Jin Goo
- Kim Nam Gil
- Lee Joo Young
- Cho Seung Woo
- Yoon Kye Sang
- Cho Jin Woong
- Lee Young Ae
- Park Hae Joon
- Gong Hyo Jin
- Cho Yi Hyun
- So Ji Sub
- Kim Young Kwang
- Kwon Sang Woo
- Youn Yuh Jung
- Lee Hee Joon
- Lee Hak Joo
- Uhm Tae Goo
- Lee Yi Kyung
- Jung So Min
- Kang Ha Neul
- Park Yong Woo
- Jung Joon Ho
- Park Hae Jin
- Lee El
- Lee Jung Eun
- Jang Hyuk
- Yoo Ji Tae
- Ra Mi Ran
- Kim Sun Young
- Kim Dong Wook
- Im Soo Jung
- Kim Ye Won
- Ye Ji Won
- Heo Seong Tae
Did you find your favorite Korean actor or actress in the Korean movie star brand reputation rankings? Let us know in the comments below, and stay tuned for the following top Korean movie star brand popularity rankings!
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Source: Brikorea
