On January 11, leading entertainment company CJ ENM announced this year’s plan for the world’s No.1 K-POP and K-culture festival, KCON. The kick-off event of this year’s festival series, KCON HONG KONG 2024, will take place at AsiaWorld-Expo in Hong Kong on Saturday, March 30, and Sunday, March 31. This marks KCON’s first-ever stop in Hong Kong. CJ ENM also revealed the schedule for worth-waiting KCON 2024.
KCON Starts 2024 in Hong Kong for the First Time
Hello, KCONer! It's time for a big reveal ?✨
— KCON OFFICIAL (@KCON_official) January 10, 2024
? #KCONHONGKONG2024 MAR 30 – 31 / AsiaWorld-Expo
✔ LOCAL Instagram : kconhongkong ?https://t.co/Ff84f0MHel
➡ UP NEXT
✔ JAPAN, MAY 10 – 12 @kconjapan
✔ LA, JUL 26 – 28 @kconusa
✔ EUROPE (COMING UP) @kcon_europe
✔ SAUDI… pic.twitter.com/g9UnfxrjVg
Hong Kong ranks 6th in K-pop album sales and is emerging as a key location for K-pop stars to perform. 2024 marks the first year of KCON in Hong Kong, positioning it as a pivotal gathering point for fans from various regions in Asia. Hong Kong’s convention center, The AsiaWorld-Expo, features an arena with a maximum capacity of around 10,000 people. KCON HONG KONG 2024 will take the arena and conference facilities to create a multi-faceted event featuring concerts and a full convention of exhibitor booths covering many aspects of Korean culture. The venue was also the previous location of the world’s No.1 K-POP awards MAMA AWARDS from 2013 to 2018.
KCON 2024 Schedule
In addition to KCON HONG KONG 2024, CJ ENM also revealed the dates for other KCON 2024 locations, including:
- KCON JAPAN 2024 (May 10 to 12)
- KCON LA 2024 (July 26 to 28)
The festival plans to visit five locations in 2024 – the most to host tentpole KCON events in one calendar year. Beyond Hong Kong, Japan, and the United States, KCON also plans to hold events in Europe and Saudi Arabia, both rising markets for K-pop fandoms, in the second half of 2024, with more details to be revealed at a later date.
KCON plans to expand the scale of its K-pop festival in 2024 by reaching larger venues and building out stronger production to let artists and fans interact more closely. With more content and unique programming specially curated for K-POP fans, KCON aims to strengthen its prominence as the festival franchise global K-POP fans can genuinely immerse.
KCON, a force in the spread of K-pop worldwide, is a K-culture festival combining masterfully produced K-pop concerts with a convention where fans can experience every aspect of Korean culture – from music and fashion to television and food. KCON began in the United States in 2012 and has since been held in Japan, the United Arab Emirates, France, Mexico, Australia, Thailand, and Saudi Arabia. Over the past 12 years, it has amassed an attendance figure of around 1.65 million in 9 countries.
Last year, KCON toured four regions: Thailand (March), Japan (May), Los Angeles (August), and Saudi Arabia (October). KCON LA 2023 was one of KCON’s biggest events, holding three full shows throughout the festival’s weekend. These events set new records by attracting the largest on-site audiences ever.
“KCON has not only promoted artists’ global expansion, but also led small and medium-sized businesses to advance overseas, and has become a festival venue where K-culture and K-lifestyle can be promoted and experienced. As the platform that unites and interacts with global K-POP fans, KCON this year will continue building on its legacy as a K-POP festival that reflects K-POP’s current status and proposes newness.”
Joon-beom Sim, Head of Music Entertainment at CJ ENM.
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Source: CJ ENM
