In a groundbreaking move that bridges K-pop and finance, KakaoBank officially appointed KiiiKiii as their first-ever brand ambassador. It marks a major milestone for the rookie girl group and a bold shift in marketing strategy for the digital banking giant.
KiiiKiii x KakaoBank: Rookie K-Pop Group Makes History in Finance
On March 31, 2025, KakaoBank officially announced its partnership with rising K-pop group KiiiKiii, making the five-member girl group the ambassador. This is the first time KakaoBank has appointed any advertising model since its launch in 2017. It has proven KiiiKiii’s explosive popularity and Gen Z appeal.
The collaboration aims to energize KakaoBank’s branding. The campaign is particularly for its youth-centered service, KakaoBank mini — a digital account solution designed for teens and young adults.
“KiiiKiii has quickly become the new icon of the Zalpha generation. With KiiiKiii, we plan to communicate more closely with Gen Z and Alpha generation customers.”
KakaoBank spokesperson.
KiiiKiii debuted in March 2025 under Starship Entertainment, consisting of 5 members Jiyu, Isol, Sui, Haeum, and Kiya. Despite being only weeks into their career, KiiiKiii is already turning heads, topping brand reputation rankings, and generating massive social media buzz.
Their youthful, high-energy image and authentic charm made them the perfect fit for KakaoBank. The digital banking giant has been seeking new ways to connect with younger demographics.
What to Expect from the KakaoBank x KiiiKiii Campaign
As part of the ambassadorship, KiiiKiii will lead a series of campaigns for KakaoBank mini, appearing in commercials, digital content, and social media promotions.
The goal? To make banking feel more accessible, fun, and stylish — especially for young users navigating money management for the first time.
Following the announcement, KakaoBank’s official Instagram account was taken over by KiiiKiii in a vibrant display of color, dance, and K-pop flair. Hashtags like #KakaoBankXKiiiKiii and #키키왔다 (KiiKii is here) trended across platforms as fans celebrated the group’s major endorsement deal.
Fans can expect teaser videos, fashion-forward ads, and playful content that merges finance with entertainment — all wrapped in KiiiKiii’s signature charisma.
Why This Partnership Matters
KakaoBank’s decision to appoint KiiiKiii — a rookie girl group just weeks into their debut — is unprecedented in South Korea’s conservative financial industry. Traditionally, banks have turned to well-established stars with long-standing reputations. KiiiKiii’s appointment signals a bold new chapter in how financial brands target the digital-native generation.
The move also places KiiiKiii in the same league as top K-pop idols with fronted bank campaigns, such as IU, Jang Wonyoung, and Ahn Yujin.
K-pop Meets Finance: Fan Reactions and Buzz
Unsurprisingly, the news was met with enthusiastic support from fans and media alike. On social media, #KakaoBankXKiiiKiii quickly began trending, with fans expressing pride and excitement:
“They debuted two weeks ago and already landed a bank deal? ICONIC.
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K-pop outlets praised the bold move of KakaoBank, calling the campaign a “perfect match” between youthful branding and fresh talent.
Fashion and lifestyle media also weighed in — Elle Korea even remarked that KiiiKiii “broke through one of the toughest endorsement categories,” given how selective banks are with their ambassadors.
Celebrating the significant achievement of KiiiKiii, let’s enjoy once again their latest single, “BTG” from the EP “Uncut Gem”:
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