Korean drama “Bon Appétit Your Majesty,” which premiered on August 23, and its lead actor, Lee Chae Min, dominated the brand reputation rankings for September 2025. This time-travel romance follows a top chef (played by Lim Yoona) who is suddenly transported from the modern day back to the Joseon era. There, she must face a cruel king (played by Lee Chae Min) with a sharp tongue and a unique palate. Check out the complete brand reputation rankings for Korean dramas and actors for September 2025 below.
September 2025 Korean Drama and Drama Actor Brand Reputation Rankings
From August 9 to September 9, 2025, the Korean Business Research Institute analyzed 49,648,059 big data points from 20 popular television dramas. It decreased by 7.09% compared to the 53,437,668 data points analyzed in August. According to the analysis, Korean dramas “Bon Appétit, Your Majesty,” “Twelve,” “Our Golden Days,” “Queen’s House,” and “Good Luck” gained viewers’ attention and dominated the top five Korean drama brand reputation rankings in September 2025.
Meanwhile, the institute analyzed 81,744,771 big data points for 100 actors starring in dramas that aired between August 11 and September 11, 2025. This figure showed a 36.24 percent increase compared to the 59,998,725 data points collected in August. As a result, Lee Chae Min, Ma Dong Seok, Kang Ha Na, Choi Yoon Ji, and Yang Se Jong secured their places at the top five drama actor brand reputation rankings in September 2025.
“Bon Appétit, Your Majesty”
tvN’s new Korean drama, “Bon Appétit, Your Majesty,” is a huge success. The fantasy drama series, starring Girls’ Generation’s Lim Yoona and Lee Chae Min, claimed the top spot in brand reputation rankings with an index of 6,726,700.
The fantasy romance debuted to an impressive average nationwide rating of 4.9 percent. Its premiere topped the time slot across all cable channels. It also set a new record as the highest-rated tvN Saturday-Sunday drama premiere this year.
In a more comprehensive analysis, the institute found that the drama’s most popular terms included “set a record,” “battle,” and “immersive.” Meanwhile, it identified “Lee Chae-min,” “time slip,” and “absolute taste” as the drama’s top keywords. In the positivity-negativity analysis, the drama achieved a positive rate of 92.05 percent.
TOP 20 Korean Dramas
- “Bon Appétit, Your Majesty”
- “Twelve”
- “Our Golden Days”
- “Queen’s House”
- “Good Luck”
- “My Troublesome Star”
- “Love, Take Two”
- “The Nice Guy”
- “Butterfly”
- “My Lovely Journey”
- “Low Life”
- “Aema”
- “Beyond the Bar”
- “Trigger”
- “Mary Kills People”
- “The Woman Who Swallowed the Sun”
- “The Defects”
- “Law and the City”
- “To the Moon”
- “My Girlfriend Is the Man!”
Lee Chae Min
Lee Chae Min secured the top spot this month! The lead actor of “Bon Appétit Your Majesty” ranked first in the September 2025 Korean drama brand reputation rankings with an index of 3,482,313.
His journey to the role was a challenge. Lee, who turns 25 on September 15, joined the project on January 13. He was cast just nine days after the original lead actor was removed. At that time, filming had already begun.
With little time to prepare, he started filming on February 11. The director provided key support, inviting him to group readings and discussions. These sessions were vital, helping him quickly shape his character’s tone and style.
Despite the time pressure, Lee Chae Min quickly mastered the script. He fully embodied his character and built strong chemistry with lead actress Lim Yoona. His impressive adaptation impressed the director and others who had doubted his ability to step in on such short notice.
He and his co-star, Lim Yoona, built fantastic on-screen chemistry. Their chemistry is crucial as it determines if viewers will enjoy the drama. As a result, fans loved their natural bond and are now eagerly awaiting the next episode.
His third leading role shows his acting skills continue to grow. This is no surprise. He is a hardworking actor who delivers extraordinary results, even under pressure.
In link analysis, the actor’s popular terms included “intense,” “immersive,” and “sweet,” while his keywords included “Bon Appétit, Your Majesty,” “Lee Heon,” and “fantasy rom-com.” Overall, the brand’s sentiment analysis showed an impressive positive rate of 91.34 percent, which shows a positive view from the public.
TOP 100 Korean Drama Actors
- Lee Chae Min
- Ma Dong Seok
- Kang Han Na
- Choi Yoon Ji
- Yang Se Jong
- Yoon Hyun Min
- Kim Nam Gil
- Moon Ka Young
- Lim Yoona
- Kim Tae Hee
- Kim Young Kwang
- Jung In Sun
- Bang Hyo Rin
- Seo In Guk
- Lee Jin Wook
- Yoon Seo Ah
- Park Hyung Sik
- Jung Chae Yeon
- Ryu Hye Young
- Kim Kwang Gyu
- Jang Shin Young
- Kang You Seok
- Song Seung Seon
- Im Seong Jae
- Choi Gwi Hwa
- Uhm Jung Hwa
- Lee Joo Bin
- Im Soo Jung
- Lee Sung Kyung
- Park Hae Joon
- Kim Min Kyu
- Lee Tae Ran
- Jung Il Woo
- Park Hae Soo
- Jo Hyun Chul
- Lee Dong Wook
- Ahn Ji Hye
- Yum Jung Ah
- Sung Dong Il
- Ryu Seung Ryong
- Yoon Kye Sang
- Lee Ha Nee
- Baek Hyun Jin
- Lee Jong Suk
- Park Yoon Jae
- Kang Mina
- Oh Eui Sik
- Kim Sung Oh
- Cheon Ho Jin
- Son Chang Min
- Lee El
- Kim Ji Hoon
- Park Hoon
- Lee Sun Bin
- Kim Kang Min
- Jeon Hye Bin
- Lee Bo Young
- Seo Jun Young
- Ko Kyu Pil
- Kim Eui Sung
- Im Se Mi
- Hahm Eun Jung
- Gil Hae Yeon
- Kim Yo Han
- Oh Na Ra
- Kim Sun Young
- Gong Seung Yeon
- Arin
- Won Jin Ah
- Park Sang Myun
- Sung Yoo Bin
- Jin Sun Kyu
- Kim Jae Young
- Lee Hak Joo
- Hon Jin Gi
- Ra Mi Ran
- Lee Bo Hee
- Lee Min Ki
- Lee Ga Ryeong
- Kim Young Dae
- Jo A Ram
- Hong Soo Hyun
- Chuu
- Sun Woo Jae Duk
- Oh Young Sil
- Ahn Ji Ho
- Yoon San Ha
- Eum Moon Suk
- Lee Ah Hyun
- Kim Won Hae
- Yu Jun Sang
- Yoo Jeong Hu
- Oh Dae Hwan
- Choi Young Joon
- Kang Ki Young
- Cha Chung Hwa
- Oh Chang Suk
- Jeon No Min
- Yoon Ah Jung
- Seo Ha Jun
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