Actor Son Suk Ku Leads May 2023 Korean Movie Star Brand Reputation Rankings

On May 29, the Korean Business Research Institute released the latest rankings of the most popular Korean movie stars. According to the report, actor Son Suk Ku has taken the top spot, surpassing Song Joong Ki, Ma Dong Seok, Jeon Do Yeon, and Kim Hye Soo. Below are the current top 50 Korean movie star brand reputation rankings for May 2023.

Top 50 Korean Movie Star Brand Reputation Rankings in May 2023

The Korean movie actor brand reputation rankings for May were determined by analyzing consumer participation, interaction, community awareness, and media coverage indexes of 50 popular movie stars. The analysis utilized a dataset of 123,597,230 movie star brand data collected from April 29 to May 29, 2023. However, compared to the 202,325,951 movie star data collected in March, the number decreased by 38.91 percent.

As a result, actor Son Suk Ku has emerged as the most popular movie star of the month, while actors Song Joong Ki, Ma Dong Seok, Jeon Do Yeon, and Kim Hye Soo have secured the top five positions on the list for this month.

Actor Son Suk Ku secured the top spot on the list with a remarkable brand value of 7,088,816, solidifying his position as the most popular actor. The link analysis revealed that he was associated with terms such as ‘gentle,’ ‘sweet,’ and ‘sexy,’ highlighting his immense popularity. 

In the keyword analysis, his notable keywords included ‘Baeksang Arts Awards,’ ‘Nine Puzzle,’ and ‘model.’ Furthermore, the analysis of the actor’s positivity-negativity revealed an impressive positive reaction score of 83.36 percent.

Actor Song Joong Ki climbed to the second spot with a brand value of 6,229,237. Closely trailing behind Song Joong Ki was actor Ma Dong Seok with a significant brand value of 4,646,599, which increased by 26.12 percent since last month.

Actress Jeon Do Yeon claimed the fourth position with a brand value of 3,814,429. Finally, making a significant jump, actress Kim Hye Soo rounded out the top five most popular Korean movie stars this month with a brand value of 3,677,168.

Top 50 Most Popular Korean Movie Stars

1. Son Suk Ku
2. Song Joong Ki
3. Ma Dong Seok
4. Jeon Do Yeon
5. Kim Hye Soo
6. Park Seo Joon
7. Kim Tae Ri
8. Heo Sung Tae
9. Hyun Bin
10. Cho Seung Woo
11. Jung Hae In
12. Kim Da Mi
13. Cho Jin Woong
14. Kim Nam Gil
15. Jeon Hye Jin
16. Park Bo Young
17. Ryu Jun Yeol
18. Han Ji Min
19. Lee Byung Hun
20. Lee Jung Jae
21. Honey Lee
22. Ra Mi Ran
23. Hwang Jung Min
24. Song Seun Heon
25. Yoo Hae Jin
26. Im Si Wan
27. Choi Min Sik
28. Han Hyo Joo
29. Jin Seon Kyu
30. Gong Myung
31. Ha Jung Woo
32. Lee Sung Min
33. Gong Hyo Jin
34. Go Min Si
35. Jo In Sung
36. Jo Jung Suk
37. Park Sung Woong
38. Ahn Sung Ki
39. Yeo Jin Goo
40. Jo Woo Jin
41. Lee Jin Wook
42. Byun Yo Han
43. Jang Dong Gun
44. Cha Seung Won
45. Kang Ha Neul
46. Lee Dong Hwi
47. Ahn Jae Hong
48. So Ji Sub
49. Im Won Hee
50. Park Hae Jin

Are your favorite Korean movie actors included in the top list? Please share with us in the comments!

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