Korean Singer Popularity & Brand Reputation Rankings in November 2020

The Korean Business Research Institute has published the Top 50 Korean Singer Brand Reputation Rankings for November 2020.

As cited from Rekorea, “The Brand Reputation Index is an index that extracts a big data of a brand and analyzes it by consumer behavior. Then classifies and weights it into participation value, communication value, media value, and social value. Brand reputation analysis can help you to find out who, where, how, and why talking about your brand.”

Korean Singers Popularity & Brand Reputation Rankings in November 2020

The Korean Business Research Institute has analyzed 154,486,827 big data for Korean singer brand collected from October 27, 2020, to November 27, 2020. Compared to 168.915.428 big data of Korean singers brand in October, it decreased by 8,54%.

BTS reached first place this November with a brand reputation index of 16,394,907. With ‘Dynamite’ and ‘Life Goes On,’ the BTS brand raised consumer interest and consumption. Next, Lim Young Woong brand in second place created a solid fandom on YouTube and the community. Also, TWICE on third place was gaining popularity with their comeback single ‘I CAN’T STOP ME.’

Top 5 Korean singer

1. BTS

Brand Index: 16,394,907

Participation Index: 4,216,648

Media Index: 4,584,329

Communication Index: 3,701,870

Community Index: 3,892,060

Compared to the brand reputation index of 16,698,674 in October. As a result, it fell by 1.82%.

2. Im Young Woong

Brand Index: 11,604,047

Participation Index: 4,200,518

Media Index: 1,634,206

Communication Index: 2,890,501

Community Index: 2,878,821

Compared to the brand reputation index of 12,663,664 in October. As a result, it fell by 8.37%.

3. TWICE

Brand Index: 9,897,614

Participation Index: 1,216,220

Media Index: 1,328,980

Communication Index: 2,957,720

Community Index: 4,394,694

Compared to the brand reputation index of 2,680,754 in October. As a result, it rose 269.21%.

3. NCT

Brand Index: 6.290.02

Participation Index: 538.735

Media Index: 1.205.465

Communication Index: 2.024.016

Community Index: 2.521.810

Compared to the brand reputation index of 10.815.826 in October. As a result, it fell 41,84%.

5. BLACKPINK

Brand Index: 6.154.886

Participation Index: 1.027.027

Media Index: 1.365.798

Communication Index: 1.756.105

Community Index: 2.005.957

Compared to the brand reputation index of 11.740.474 in October. As a result, it fell 47,58%.

Top 50 Korean singer

1. BTS

2. Im Young Woong

3. TWICE

4. NCT

5. BLACKPINK

6. IU

7. Young Tak

8. Im Chang Jung

9. (G)I-DLE

10. MAMAMOO

11. Lee Chan Won

12. EXO Baekhyun

13. Na Hoon Ah

14. Oh My Girl

15. MAMAMOO Hwasa

16. SEVENTEEN

17. IZ*ONE

18. Lee Seung Gi

19. Kang Daniel

20. Jessi

21. EXO

22. GFRIEND

23. ITZY

24. Red Velvet

25. Noel

26. WINNER Song Mino

27. Apink

28. Jung Dong Won

29. Juk Jae

30. Girls’ Generation Taeyeon

31. Kim Jun-su

32. Jang Minho

33. SONGGAIN

34. Kim Heejae

35. Paul Kim

36. Jannabi

37. Oh My Girl YooA

38. Sunmi

39. KyoungSeo

40. Park Jin-young

41. Red Velvet Joy

42. Vibe

43. Baek Yerin

44. Zico

45. Chungha

46. AKMU

47. Beom June Jang

48. Super Junior Kyuhyun

49. BOL4

50. Ha Yea Song

Source: 1

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