KPop August Individual Boy Group Members Brand Reputation Rankings

The Korean Business Institute of Corporate Reputation has revealed Kpop brand reputation rankings 2020. One of them is August Brand Reputation Rankings for Individual Boy Group Members.

The institute has collected a big data of 75,815,596 brand of 645 boy group members from July 14th to August 14th, 2020. Compared to the 92,870,264 big data of boy group individual brand reputation in July 2020, it decreased by 18.36%.

The big data is analyzed to produce a brand performance index with consumer behavior with a classification of participation value, communication value, media value, and social value.

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August Brand Reputation Rankings for Individual Boy Group Members

As a result of analyzing KPop brand reputation rankings for the August personal boy group members, BTS Jimin and Jungkook grabbed the #1 and #2 position. With that, the BTS Jimin brand reputation position rank is already in the 20th months for now.

The highest search keywords that related to BTS Jimin include prize-winning, donating, and publishing. Moreover, his solo songs Filter and Promise, as well as Run! BTS is the highest keyword. In the positive-negative ratio analysis, the positive analyzed was 80.13%.

BTS Jimin followed by Jungkook in second place. BTS Jungkook was in third place in June and July. Although Jungkook is in second place, the brand index is fell from previous months.

June-July-August Brand Index

Top 5 list of Individual Boy Group Members

BTS Jimin

오늘 하루도 잘 마무리하고
좋은 밤 되세요#JIMIN😁 pic.twitter.com/vobg7MQD18
— 방탄소년단 (@BTS_twt) August 14, 2020

Brand Index: 6,476,311
Participation Index: 857,786
Media Index: 1,351,892
Communication Index: 1,931,296
Community Index: 2,335,337
August’s brand index has decreased compared to the brand reputation index of 6,104,773 in July. As a result, it fell by 6.09%.

BTS Jungkook

Never Not 💜 pic.twitter.com/Ag9oUTJvrN
— 방탄소년단 (@BTS_twt) May 2, 2020

Brand Index: 4,056,917
Participation Index: 429,245
Media Index: 1,159,597
Communication Index: 1,311,759
Community Index: 1,156,317
August’s brand index has decreased compared to the brand reputation index of 4,121,974 in July. As a result, it fell by 1.58%.

Highlight Yoon Du Jun

Brand Index: 3,421,270
Participation Index: 1,282,574
Media Index: 707,898
Communication Index: 655,553
Community Index: 775,245
August’s brand index has increased compared to the brand reputation index of 2,425,176 in July. As a result, it rose 41.07 %.

BTS V

Hi Army😊 pic.twitter.com/ZwsS0sbL2j
— 방탄소년단 (@BTS_twt) August 16, 2020

Brand Index: 3,337,225
Participation Index: 600,239
Media Index: 960,018
Communication Index: 878,442
Community Index: 898,526
August’s brand index has decreased compared to the brand reputation index of 3,950,794 in July. As a result, it fell by 15.53%.

EXO Chanyeol

🌴 SUMMER PARADISE Behind The Scene🌴 #세훈_찬열 #SEHUN_CHANYEOL #EXO_SC #1BillionViews #10억뷰 #EXO_SC_10억뷰 #세훈 #SEHUN #찬열 #CHANYEOL #엑소 #EXO #weareoneEXO pic.twitter.com/DqEVRfWhwk
— EXO (@weareoneEXO) August 6, 2020

Brand Index: 2,891,463
Participation Index: 587,101
Media Index: 1,217,868
Communication Index: 517,143
Community Index: 569,350
August’s brand index has decreased compared to the brand reputation index of 4,197,287 in July. As a result, it fell by 21.11%.