The D-day is approaching for the new members of Kpop group FIFTY FIFTY to take on another shot at their Billboard charts challenge. FIFTY FIFTY has now officially formed a new generation Kpop group with 5 brilliant promising members. Not to mention that the company has also opened a new path for the group to enter the global market. Dive deeper into the story with us in the report below.
Kpop Group FIFTY FIFTY Signs Exclusive Collab with Sony Music Entertainment Korea
Promising rookie group and former controversial dark horse of 4th generation Kpop, FIFTY FIFTY is ready to take on another challenge at the global Billboard chart with its new 5 promising members.
On August 22, Korean media outlets reported a bold new step from the agency of FIFTY FIFTY, ATTRAKT. The company announced that they had signed a global distribution contract with Sony Music Entertainment Korea.
“On July 30, we signed a global distribution contract with Sony Music Entertainment Korea for FIFTY FIFTY’s upcoming album, which is scheduled to be released on September 20.”
A representative of ATTRAKT.
Further in the statement, ATTRAKT also elaborated that Sony Music Entertainment Korea will lead the global distribution of FIFTY FIFTY’s music, support global the group’s marketing campaigns and business development initiatives through this exclusive distribution contract. As for the U.S.-based marketing, it will be handled by Arista Records, a label under Sony Music Group.
Sony Music Group is one of the three largest global record companies, along with Universal and Warner Music. The company currently owns four major record labels, including Arista Records.
Responding to the collaboration with the new formation of Kpop group FIFTY FIFTY and its brilliant members, Sony Music Korea promises to bring global impact in the global music industry.
“We are thrilled to collaborate with FIFTY FIFTY and ATTRAKT.
This partnership marks a critical moment in Sony Music’s Kpop strategy, and we are confident that the combination of FIFTY FIFTY’s immense talent and our global influence will have a powerful impact on the music industry.”
Ju Young Chan, CEO of Sony Music Entertainment Korea.
Another Attempt at Challenging the Billboard Hot 100 Chart with New Brilliant Members
After the previous unexpected controversy, ATTRAKT’s CEO Jeon Hong Joon is now aiming to take on another challenge at the Billboard Hot 100 Chart with FIFTY FIFTY new members.
“It feels like we’ve gained immense strength by entering into a global partnership with Sony Music Group, one of the top three record companies in the world.
We will meticulously plan a global marketing strategy with Arista Records for FIFTY FIFTY’s upcoming album on September 20 and fully support them in challenging global charts like the ‘Billboard Hot 100’ once again.
We hope for continued interest and support for the development of Kpop.”
Jeon Hong Joon, CEO of ATTRAKT.
As of today, FIFTY FIFTY has officially returned as a new generation Kpop group with its 5 brilliant members: Keena, Yewon, Hana, Chanelle Moon, and Athena. And they will return with an exciting comeback on September 20.
FIFTY FIFTY 2nd Mini Album
— FIFTY FIFTY Official (@we_fiftyfifty) August 20, 2024
🌌Pre-Release Single ‘Starry Night’
➫ 2024.08.30 1PM (KST) l 12AM (EST)#FIFTYFIFTY #피프티피프티#FIFTYFIFTY_Starry_Night #Starry_Night pic.twitter.com/ENX6PCoJmQ
Meanwhile, here are the introduction teasers for all new FIFTY FIFTY members.
Keena
Yewon
Hana
Chanelle Moon
Athena
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