The Korean Business Research Institute has published the Top 100 KPop Individual Girl Group Members Brand Reputation Rankings for November 2020.
Citing from Rekorea, “Brand reputation index is an index derived from big data brands and analyzed by consumer behavior classified into participation value, communication value, media value, and social value. Through brand reputation analysis, it is possible to find out who, where, how, how, why, and how to talk about a brand.”
KPop Girl Group Members Brand Reputation Rankings November 2020
For the analysis, the institute has collected big data of 139,856,628 brands reputation of 535 Kpop individual girl group from October 14 to November 14, 2020. Moreover, compared to the 75,469,921 big data of the Kpop girl group brand reputation in October, it increased by 85.31%.
As a result of the analysis, BLACKPINK Jennie #1 rank, and next, on #2 is MAMAMOO Hwasa, followed by BLACKPINK Lisa on #3, TWICE NAYEON on #4, and TWICE CHAYEONG on #5.
Moreover, the high ranking keyword analysis results associated with BLACKPINK Jennie are “sexy, adorable, and pretense.” In addition to this, the words “fashion, solo, YouTube” are the highest-ranking related terms. Additionally, in the ratio analysis, it has a positive ratio of 70.08%.
Top 5 KPop Girl Group Members Brand Reputation Rankings
1. BLACKPINK JENNIE
Brand Index: 4,146,951
Participation Index: 1,281,355
Media Index: 845,606
Communication Index: 944,376
Community Index: 1,075,613
In comparison to the brand reputation index of 3,919,492 in October, it rose 5.80 % in November.
2. MAMAMOO HWASA
Brand Index: 3,782,996
Participation Index: 904,618
Media Index: 1,176,568
Communication Index: 712,817
Community Index: 988,992
Compared to the brand reputation index of 2,515,521 in October, it rose by 50.39% in November.
3. BLACKPINK LISA
Brand Index: 3,403,056
Participation Index: 1,097,858
Media Index: 799,212
Communication Index: : 719,817
Community Index: 786,632
In comparison to the brand reputation index of 2,157,564 in October, it rose 57.73% in November.
4. TWICE NAYEON
Brand Index: 2,958,869
Participation Index: 279,990
Media Index: 784,297
Communication Index: 641,199
Community Index: 1,253,382
In comparison to the brand reputation index of 760,469 in October, it rose 289.08% in November.
5. TWICE CHAEYOUNG
Brand Index: 2,954,869
Participation Index: 21,324,803
Media Index: 480,310
Communication Index: 589,103
Community Index: 559,817
In comparison to the brand reputation index of 260,050 in October, it rose 1035.95% in November.
Top 30 KPop Girl Group Members Brand Reputation
1. BLACKPINK Jennie
2. MAMAMOO Hwasa
3. BLACKPINK Lisa
4. TWICE Nayeon
5. TWICE Chaeyoung
6. TWICE Jihyo
7. BLACKPINK Jisoo
8. TWICE Sana
9. BLACKPINK Rosé
10. MAMAMOO Solar
11. TWICE Jeongyeon
12. GFRIEND Eunha
13. Red Velvet Joy
14. Red Velvet Seulgi
15. TWICE Mina
16. TWICE Momo
17. TWICE Dahyun
18. (G)I-DLE Yuqi
19. aespa Winter
20. Oh My Girl Arin
21. GFRIEND Umji
22. GFRIEND Sowon
23. Oh My Girl YooA
24. LOONA Chuu
25. MAMAMOO Moonbyul
26. MAMAMOO Wheein
27. GFRIEND Yuju
28. aespa Karina
29. LOONA Heejin
30. WJSN Yeoreum
Top 100 KPop Girl Group Members Brand Reputation in November 2020
Is your bias on the list?
Source: Rekorea
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