KPop Girl Group Members Brand Reputation Rankings in November 2020

The Korean Business Research Institute has published the Top 100 KPop Individual Girl Group Members Brand Reputation Rankings for November 2020.

Citing from Rekorea, “Brand reputation index is an index derived from big data brands and analyzed by consumer behavior classified into participation value, communication value, media value, and social value. Through brand reputation analysis, it is possible to find out who, where, how, how, why, and how to talk about a brand.”

KPop Girl Group Members Brand Reputation Rankings November 2020

For the analysis, the institute has collected big data of 139,856,628 brands reputation of 535 Kpop individual girl group from October 14 to November 14, 2020. Moreover, compared to the 75,469,921 big data of the Kpop girl group brand reputation in October, it increased by 85.31%.

As a result of the analysis, BLACKPINK Jennie #1 rank, and next, on #2 is MAMAMOO Hwasa, followed by BLACKPINK Lisa on #3, TWICE NAYEON on #4, and TWICE CHAYEONG on #5.

Moreover, the high ranking keyword analysis results associated with BLACKPINK Jennie are “sexy, adorable, and pretense.” In addition to this, the words “fashion, solo, YouTube” are the highest-ranking related terms. Additionally, in the ratio analysis, it has a positive ratio of 70.08%.

Top 5 KPop Girl Group Members Brand Reputation Rankings

1. BLACKPINK JENNIE

Brand Index: 4,146,951

Participation Index: 1,281,355

Media Index: 845,606

Communication Index: 944,376

Community Index: 1,075,613

In comparison to the brand reputation index of 3,919,492 in October, it rose 5.80 % in November.

2. MAMAMOO HWASA

Brand Index: 3,782,996

Participation Index: 904,618

Media Index: 1,176,568

Communication Index: 712,817

Community Index: 988,992

Compared to the brand reputation index of 2,515,521 in October, it rose by 50.39% in November.

3. BLACKPINK LISA

Brand Index: 3,403,056

Participation Index: 1,097,858

Media Index: 799,212

Communication Index: : 719,817

Community Index: 786,632

In comparison to the brand reputation index of 2,157,564 in October, it rose 57.73% in November.

4. TWICE NAYEON

Brand Index: 2,958,869

Participation Index: 279,990

Media Index: 784,297

Communication Index: 641,199

Community Index: 1,253,382

In comparison to the brand reputation index of 760,469 in October, it rose 289.08% in November.

5. TWICE CHAEYOUNG

Brand Index: 2,954,869

Participation Index: 21,324,803

Media Index: 480,310

Communication Index: 589,103

Community Index: 559,817

In comparison to the brand reputation index of 260,050 in October, it rose 1035.95% in November.

Top 30 KPop Girl Group Members Brand Reputation

1. BLACKPINK Jennie

2. MAMAMOO Hwasa

3. BLACKPINK Lisa

4. TWICE Nayeon

5. TWICE Chaeyoung

6. TWICE Jihyo

7. BLACKPINK Jisoo

8. TWICE Sana

9. BLACKPINK Rosé

10. MAMAMOO Solar

11. TWICE Jeongyeon

12. GFRIEND Eunha

13. Red Velvet Joy

14. Red Velvet Seulgi

15. TWICE Mina

16. TWICE Momo

17. TWICE Dahyun

18. (G)I-DLE Yuqi

19. aespa Winter

20. Oh My Girl Arin

21. GFRIEND Umji

22. GFRIEND Sowon

23. Oh My Girl YooA

24. LOONA Chuu

25. MAMAMOO Moonbyul

26. MAMAMOO Wheein

27. GFRIEND Yuju

28. aespa Karina

29. LOONA Heejin

30. WJSN Yeoreum

Top 100 KPop Girl Group Members Brand Reputation in November 2020

Is your bias on the list?

Source: Rekorea

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